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Marketing 443 Exam 1 – Dabirian Questions AND Correct Answers

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Marketing 443 Exam 1 – Dabirian Questions AND Correct Answers

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Marketing 443 Exam 1 – Dabirian Questions AND Correct
Answers
(Value(s) - Price(s)) > (Value(A) - Price(A)) - ✔✔Value function


100 million transactions - ✔✔How many transactions occur on
Amazon per second?


2.7 zettabytes - ✔✔How much data is in the world?


4.8 billion - ✔✔How many people are using a smartphone in
the world?


53.1 million likes - ✔✔How many likes does the egg have?


73% - ✔✔How many people always have their phones with
them?


Beginning - ✔✔When does marketing begin in the selling
process?

, Behavior-based targeting - ✔✔How can a company generate
incremental short-term profits?


Binary choice - ✔✔Buy or not buy, yes or no, own or don't
own


Build segmentation database - ✔✔Step 3 of segmentation


By understanding the value of its offerings to customers -
✔✔How does a company generate "value from customers"?


Competitive advantage - ✔✔What does positioning create?


Conduct market research - ✔✔Step 2 of segmentation


Credence - ✔✔Products or services have attributes buyers
cannot confidently evaluate, even after one or more
purchases (surgery)

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