CCI 150 - Exam 2 - Gary UTK Questions AND Correct Answers
'zines - ✔✔marketing purposed magazines
1204 megabytes - ✔✔1 GB = ____ megabyte
1900 - ✔✔radio came about around?
1939 worlds fair - ✔✔where was the first tv demonstrated?
1989 - ✔✔when was the world wide web created
5 GB - ✔✔smartphones hold how much memory?
60-70% - ✔✔percent of a newspaper that are ads
70-80% - ✔✔how much of a magazine is ADs
90% - ✔✔What percent of magazines are non-consumer?
,above the fold - ✔✔on the top half of the newspaper
advertising - ✔✔how most magazines make most of their
profit
affiliation - ✔✔_______ means better programming and a
share in national ad revenue
agenda setting - ✔✔news cannot tell us what to think, but
they often tell us what to think ABOUT
amplitude modulation - ✔✔AM
automation - ✔✔as radio advanced there became more
______
bizarre - ✔✔news value in which it is out of the ordinary
broadcast, cable, satellite - ✔✔3 traditional ways of delivery
for tv
, broadsheet - ✔✔type of newspaper that is vertical
CBS, NBC, ABC, MUTUAL - ✔✔first four radio networks
cheaper - ✔✔is it cheaper or more expensive to syndicate
radio shows?
citizen journalism - ✔✔idea that anyone could publish news;
adds pressure
classified ads - ✔✔newspapers are losing _______ to sites
such as eBay and Craig's List
classified advertisement - ✔✔big money maker ad, ex. all cars
or houses, etc.
Clear channel stations - ✔✔AM stations that boost their
power at night; they exist so people in remote areas can get
radio
'zines - ✔✔marketing purposed magazines
1204 megabytes - ✔✔1 GB = ____ megabyte
1900 - ✔✔radio came about around?
1939 worlds fair - ✔✔where was the first tv demonstrated?
1989 - ✔✔when was the world wide web created
5 GB - ✔✔smartphones hold how much memory?
60-70% - ✔✔percent of a newspaper that are ads
70-80% - ✔✔how much of a magazine is ADs
90% - ✔✔What percent of magazines are non-consumer?
,above the fold - ✔✔on the top half of the newspaper
advertising - ✔✔how most magazines make most of their
profit
affiliation - ✔✔_______ means better programming and a
share in national ad revenue
agenda setting - ✔✔news cannot tell us what to think, but
they often tell us what to think ABOUT
amplitude modulation - ✔✔AM
automation - ✔✔as radio advanced there became more
______
bizarre - ✔✔news value in which it is out of the ordinary
broadcast, cable, satellite - ✔✔3 traditional ways of delivery
for tv
, broadsheet - ✔✔type of newspaper that is vertical
CBS, NBC, ABC, MUTUAL - ✔✔first four radio networks
cheaper - ✔✔is it cheaper or more expensive to syndicate
radio shows?
citizen journalism - ✔✔idea that anyone could publish news;
adds pressure
classified ads - ✔✔newspapers are losing _______ to sites
such as eBay and Craig's List
classified advertisement - ✔✔big money maker ad, ex. all cars
or houses, etc.
Clear channel stations - ✔✔AM stations that boost their
power at night; they exist so people in remote areas can get
radio
