MKT4310 EXAM 3 QUESTIONS WITH
VERIFIED ANSWERS. A+ GRADE
2025/2026.
What is one of the top two criteria for global market consumers when making purchase
decisions? - ANS cost
What are the two dimensions that define the quality of a product or service? - ANS market-
perceived quality and performance quality
Product ________Blank is the term used to describe the changes mandated by local product
and service standards. - ANS homologation
A product's ________Blank refers to the ease with which its benefits can be communicated to
the customers. - ANS observability
According to Everett Rogers, the goals of the diffusion researcher and the marketer are to
shorten the time lag between - ANS introduction of an idea or product and its widespread
adoption.
A women's clothing company based in South Korea had to modify its clothes before introducing
them in Iran. In Iran, the government requires women to cover themselves completely. To
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, adapt its clothes to Iranian markets, the company used opaque material and provided
accessories like scarves. Which requirement has dictated the product adaptation? - ANS legal
Springboard, Inc. needs to shorten the legs of its treadmills sold in China because of the height
of the average Chinese person. By doing this, Springboard, Inc. will achieve which of the
following? - ANS product homologation
Green marketing does which of the following? - ANS It identifies concerns with the
environmental consequences of a variety of marketing activities.
From a sociological viewpoint, any idea perceived as new by a group of people is considered as -
ANS an innovation.
Phineas is comparing the innovation characteristics of his company's water filters with those
that are already being marketed in the local market. He believes there is lot of potential for his
filters as they are functionally more advanced, have a longer life, and can also be marketed at a
more competitive price than those of other sellers in the local market. The innovation
characteristic of Phineas's product that will help in wide acceptance of his product in the local
market is its - ANS relative advantage
The product platform, design features, and functional features are all found in the
________Blank component of the physical product according to the Product Component
Model. - ANS core
Dry cleaning, hair styling, and hotel accommodations have intrinsic value resulting from a
process, a performance, or an occurrence that only exists while it is being created. Which
characteristic of services is being referred to here? - ANS intangibility
A Canadian computer company underperformed when it first entered the Japanese market.
Some customers found the wrapping on the instruction manual damaged and, as a result,
returned the computer unused. This would probably be an insignificant problem in Canada, but
it was certainly a cause of concern in quality-conscious Japan. To fix this problem, the company
should concentrate on which component of the Product Component Model? - ANS packaging
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
VERIFIED ANSWERS. A+ GRADE
2025/2026.
What is one of the top two criteria for global market consumers when making purchase
decisions? - ANS cost
What are the two dimensions that define the quality of a product or service? - ANS market-
perceived quality and performance quality
Product ________Blank is the term used to describe the changes mandated by local product
and service standards. - ANS homologation
A product's ________Blank refers to the ease with which its benefits can be communicated to
the customers. - ANS observability
According to Everett Rogers, the goals of the diffusion researcher and the marketer are to
shorten the time lag between - ANS introduction of an idea or product and its widespread
adoption.
A women's clothing company based in South Korea had to modify its clothes before introducing
them in Iran. In Iran, the government requires women to cover themselves completely. To
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, adapt its clothes to Iranian markets, the company used opaque material and provided
accessories like scarves. Which requirement has dictated the product adaptation? - ANS legal
Springboard, Inc. needs to shorten the legs of its treadmills sold in China because of the height
of the average Chinese person. By doing this, Springboard, Inc. will achieve which of the
following? - ANS product homologation
Green marketing does which of the following? - ANS It identifies concerns with the
environmental consequences of a variety of marketing activities.
From a sociological viewpoint, any idea perceived as new by a group of people is considered as -
ANS an innovation.
Phineas is comparing the innovation characteristics of his company's water filters with those
that are already being marketed in the local market. He believes there is lot of potential for his
filters as they are functionally more advanced, have a longer life, and can also be marketed at a
more competitive price than those of other sellers in the local market. The innovation
characteristic of Phineas's product that will help in wide acceptance of his product in the local
market is its - ANS relative advantage
The product platform, design features, and functional features are all found in the
________Blank component of the physical product according to the Product Component
Model. - ANS core
Dry cleaning, hair styling, and hotel accommodations have intrinsic value resulting from a
process, a performance, or an occurrence that only exists while it is being created. Which
characteristic of services is being referred to here? - ANS intangibility
A Canadian computer company underperformed when it first entered the Japanese market.
Some customers found the wrapping on the instruction manual damaged and, as a result,
returned the computer unused. This would probably be an insignificant problem in Canada, but
it was certainly a cause of concern in quality-conscious Japan. To fix this problem, the company
should concentrate on which component of the Product Component Model? - ANS packaging
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
