MKT 4310 FINAL EXAM QUESTIONS
WITH VERIFIED ANSWERS. A+ GRADE
2025/2026.
What functions do Tactical Plans cover? - ANS - Specific (12-month plan)
- Conducted locally, addresses marketing and advertising.
- Actions and allocation of resources to implement strategic planning goals in specific markets.
What type of planning is covered at the highest level within a company? - ANS - Strategic
Planning
- Products, capital, research, long- and short-term goals
What type of planning is covered long term? - ANS - Corporate planning
- The formulation of long-term, generalized goals for an enterprise as a whole.
What must a first-time marketer into a country decide upon? - ANS - Resources Needed
International planning process steps: (phases) - ANS Phase 1: matching company/country
needs: (environmental factors, company character, screening criteria)
Phase 2: market segmentation, marketing mix, defining market: 4 p's
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Phase 3: develop market plan
Phase 4: implementing, evaluating, controlling
Understand the international planning process steps - ANS - Understand your capabilities
and needs of country then watch.
- Look at your capabilities and what the country offers in the term of opportunities and
matching the needs of it. How well in terms of what we have and what we offer matchup in a
positive way to what that country has.
- At minimum you must translate things.
*What're the 6 C's of channel strategy? - ANS 1. Cost
2. Capital requirements
3. Control
4. Coverage
5. Character
6. Continuity
What defines a quality product and/or service? (2) - ANS 1. Perceived quality: what people
perceive to be true
2. Real Performance Quality of the Product: failure rates, defects, positives
Country/leadership in the "Green Movement." - ANS Answer: More than just one country
Def:
- Control of packaging component of solid waste
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
WITH VERIFIED ANSWERS. A+ GRADE
2025/2026.
What functions do Tactical Plans cover? - ANS - Specific (12-month plan)
- Conducted locally, addresses marketing and advertising.
- Actions and allocation of resources to implement strategic planning goals in specific markets.
What type of planning is covered at the highest level within a company? - ANS - Strategic
Planning
- Products, capital, research, long- and short-term goals
What type of planning is covered long term? - ANS - Corporate planning
- The formulation of long-term, generalized goals for an enterprise as a whole.
What must a first-time marketer into a country decide upon? - ANS - Resources Needed
International planning process steps: (phases) - ANS Phase 1: matching company/country
needs: (environmental factors, company character, screening criteria)
Phase 2: market segmentation, marketing mix, defining market: 4 p's
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, Phase 3: develop market plan
Phase 4: implementing, evaluating, controlling
Understand the international planning process steps - ANS - Understand your capabilities
and needs of country then watch.
- Look at your capabilities and what the country offers in the term of opportunities and
matching the needs of it. How well in terms of what we have and what we offer matchup in a
positive way to what that country has.
- At minimum you must translate things.
*What're the 6 C's of channel strategy? - ANS 1. Cost
2. Capital requirements
3. Control
4. Coverage
5. Character
6. Continuity
What defines a quality product and/or service? (2) - ANS 1. Perceived quality: what people
perceive to be true
2. Real Performance Quality of the Product: failure rates, defects, positives
Country/leadership in the "Green Movement." - ANS Answer: More than just one country
Def:
- Control of packaging component of solid waste
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
