COB 300D Atav Final Exam Questions with
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Practice questions for this set
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internal conflict that arises from an inconsistency between two beliefs or
between beliefs and behavior
Choose an answer
production, sales, market, value
1 post-purchase cognitive dissonance 2
based
3 stars 4 choice architecture
Don't know?
Terms in this set (193)
, production, sales, market, what are the 4 eras of marketing?
value based
value marketing helps create...
production-oriented era Firms believed a good product would sell itself
Between 1920-1950, With overproduction they
sales-oriented era depended on heavy doses of personal selling and
advertising
products were plentiful, and consumers could choose
market-oriented era
products based on quality, convenience, and price
value-based marketing marketing firms recognized they had to give their
era customers greater value than their competitiors
SWOT situation analysis is conducted using what?
strengths, weaknesses, what does SWOT stand for?
opportunities, threats
strengths, weaknesses which components of SWOT are internal?
opportunities, threats which components of SWOT are external?
management evaluates the firm's various products and
businesses and allocates resources according to
portfolio analysis
which products are expected to be the most
profitable for the firm in the future
strategic business unit what does SBU stand for?
stars SBUs with high market shares in high-growth markets
question marks SBUs with low market shares in high growth markets
cash cows SBUs with high market shares in low growth markets
dogs SBUs with low market shares in low growth markets
Market penetration, What are the four growth strategies in marketing?
market development,
product development,
diversification
Verified Answers
Save
Practice questions for this set
Learn 1 /7 Study with Learn
internal conflict that arises from an inconsistency between two beliefs or
between beliefs and behavior
Choose an answer
production, sales, market, value
1 post-purchase cognitive dissonance 2
based
3 stars 4 choice architecture
Don't know?
Terms in this set (193)
, production, sales, market, what are the 4 eras of marketing?
value based
value marketing helps create...
production-oriented era Firms believed a good product would sell itself
Between 1920-1950, With overproduction they
sales-oriented era depended on heavy doses of personal selling and
advertising
products were plentiful, and consumers could choose
market-oriented era
products based on quality, convenience, and price
value-based marketing marketing firms recognized they had to give their
era customers greater value than their competitiors
SWOT situation analysis is conducted using what?
strengths, weaknesses, what does SWOT stand for?
opportunities, threats
strengths, weaknesses which components of SWOT are internal?
opportunities, threats which components of SWOT are external?
management evaluates the firm's various products and
businesses and allocates resources according to
portfolio analysis
which products are expected to be the most
profitable for the firm in the future
strategic business unit what does SBU stand for?
stars SBUs with high market shares in high-growth markets
question marks SBUs with low market shares in high growth markets
cash cows SBUs with high market shares in low growth markets
dogs SBUs with low market shares in low growth markets
Market penetration, What are the four growth strategies in marketing?
market development,
product development,
diversification
