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CMP v2 Newest 2025/2026 Complete Questions And Correct Answers (Verified Answers)|Brand New Version!

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Terms in this set (547)


a key stakeholder who has overall responsibility for
the income and expenditures related to the event. Will
Budget Owner
focus on the organization's business objectives and be
accountable for financial costs and liabilities.

In management, ___ is an informal term that includes all
forms of value that determine the health and well-
being of the firm in the long run. Expands concept of
value of the firm beyond economic value (also known
as economic profit, economic value added, and
Business Value
shareholder value) to include other forms of value
such as employee value, customer value, supplier
value, channel partner value, alliance partner value,
managerial value, and society value. Many of these
forms of value are not measured in monetary terms.

Adresses the ability of the event professional to pull
Contingency Planning
off the event as planned.

Individuals registered for or participating in an event.
Event
Includes delegates, exhibitors, media, speakers and
Attendees/Participants
guests.

, The person who has requested the event and is
Event Owner responsible for defining the events overall objectives
and measurable outcomes.

Includes attendees, sponsors, and the community
External Stakeholder
where the event is taking place

In organizations are typically business owners, other
Internal Stakeholder departments, managers, employees and internal
costumers or consumers.

A type of performance measurement [1.] KPIs
evaluate the success of an organization or of a
particular activity in which it engages. Often success is
Key Performance
simply the repeated, periodic achievement of some
Indicators (KPI)
levels of operational goal and sometimes success is
defined in terms of making progress toward strategic
goals.

A common methodology for developing objectives
SMART and SMARTER focused on 5 criteria; specific, measurable, attainable,
Objectives relevant, time-based. In some organizations the ER is
utilized standing for ethical and recorded.

Taking into account the responsibility to others and
Stakeholder Approach adopting a consultative demeanor, including
stakeholders in the event's decision making process.

Oversees the broadcast and typically has a
background in live sports or live news broadcasts.
Broadcast Producer
Will work on the content for the broadcast so the
audience has a meaningful and engaging experience.

A discipline that uses the designer's sensibility and
methods to match people's needs with what is
Design Thinking technologically feasible and what a viable business
strategy can convert into customer value and market
opportunity.

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