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Terms in this set (157)
Business Value A measurement of expected event outcomes
The process by which an organization develops its
Strategic Planning
long range plan of action.
Development Role in This role answers the question: How will we achieve
Strategic Planning our organization's mission through our meetings?
This role answers the question: How will the event
Implementation Role in achieve organizational goals? How do we a achieve
Strategic Planning the defined event goals to meet organizational
performance expectations?
A long range call to action for a company or
Strategic Plan
organisation.
Elements of Strategic Discovery, Analysis, Planning
Planning
Know the organization - purpose of event, internal
Discovery Element
assessment, and business environment.
Analysis Element Collect data on past events.
Planning Element Develop the strategic plan.
Specific, Measurable, Attainable, Relevant, Time-
SMART
based
, Developing and applying an organized system of
policies, procedures, and tools that enable an
Strategic Meetings
organization to reduce costs, leverage overall
Management
spending, and provide optimum service levels related
to meetings.
SMMP Strategic Meetings Management Plan
An ongoing activity, developed as resources allow,
over time. Incorporates fundamental concepts
Strategic Meetings
accepted as good practice: business strategy and
Management Plan
planning; organization and execution; and trust and
transparency.
Specific, Measurable, Attainable, Relevant, Time-
SMARTER
based, Ethical, Recorded
Defines the purpose of the organization. Generally
Mission Statement
unchanged over time.
Broad and general; they are expected to be achieved
Goals over a long-term horizon. Used to achieve the
mission.
Specific and narrow; used to achieve a goal. Tie
Objectives
directly to evaluation measures.
M>G>O Mission > Goals > Objectives
History, financial feasibility, event's role in org's
Internal Feasibility Factors finances and strategy, availability of human resources,
commitment, marketing/brand considerations.
Internal Feasibility Factor in which a planner conducts
Financial Feasibility a cost and revenue analysis using best and worst case
scenarios.
Audience, industry, economic content,
internal/external risks, economic/social impacts on
External Feasibility Factors
hosting communities, applicable legislation or
regulatory requirements.