MBA 6020 BGSU EXAM 2 QUESTIONS AND
COMPLETE ANSWERS 100% SOLVED
The phrase _____ is used to refer to situations in which users collaboratively work to create
contents, products, and services. Examples include social media as well as service like Skype
and BitTorrent. - ANSWER peer production
Twitter is smaller than other social media sources, but as a first-choice source for
disseminating opinions from politicians and celebrities, Twitter wields influence above its
ranking. - ANSWER TRUE
The phrase ______________ refers to efforts where participants share access to products and
services rather than having ownership. - ANSWER Collaborative consumption
GitHub and Stack Overflow are websites that are especially useful for students and
professionals focusing on the _______________________ industries. - ANSWER software
development
As of early 2021, five of the top ten most popular Internet sites in the world focused on social
media, peer-produced content. - ANSWER TRUE
________ are media from communication channels that an organization controls. These can
include firm-run blogs and websites, any firm-distributed corporate mobile website or app,
and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and
,Instagram. - ANSWER Owned media
Paid media refers to efforts where an organization pays to leverage a channel or promote a
message. Paid media efforts include things such as advertisement and sponsorships. See a
Starbucks ad online? That's paid media. - ANSWER TRUE
are promotions that are not paid for or owned but rather grow organically from customer
efforts or other favorable publicity. Examples include positive tweets, referring Facebook
posts, and pins on Pinterest. - ANSWER Earned Media
Blogs are very important, but they do not influence the content that appears in searches
through Google or Bing. - ANSWER FALSE
Material deemed useful is likely to gain more Web links and cause firm-affiliated content to
rise in SEO rankings, making your firm easy to find, pushing your firm higher in search results
than your rivals, and solidifying perception of your firm as an expert. - ANSWER TRUE
_________ started __________, building the world's first socially driven beauty brand, leveraging
social media to share, promote, and co-create. - ANSWER Emily Weiss; Glossier
Emily Weiss started Glossier, a private firm valued at over $1 billion and building the world's
first socially driven (as in social media) beauty brand, leveraging social media to share,
promote, and co-create. - ANSWER TRUE
, Online journal entries, usually made in a reverse chronological order, are known as _____. -
ANSWER blogs
_____ are links in a blog post that refer readers back to cited sources. - ANSWER trackbacks
Bloggers and other users of social media often refer to the MSM. This phrase stands for
Media Social Methods. - ANSWER FALSE
Blogging can be an effective tool for firms to share opinions directly with the public without
communication being filtered by a journalist or narrowed by the editor of a third-party
publication. - ANSWER TRUE
Like any Web page, blogs can be public or isolated for internal use via a corporate firewall or
password protection. - ANSWER TRUE
Sharing economy firm TaskRabbit demonstrated the value of partnering with established
firms when the firm - ANSWER partnered with Walgreens to provide deliveries to customer
stores.
One example of sharing economy concerns are the struggles of Rent the Runway, where the
business continues to be constrained because most designers are concerned that rentals will
cannibalize sales. - ANSWER FALSE
While some designers were originally worried that the service would cannibalize sales, many
COMPLETE ANSWERS 100% SOLVED
The phrase _____ is used to refer to situations in which users collaboratively work to create
contents, products, and services. Examples include social media as well as service like Skype
and BitTorrent. - ANSWER peer production
Twitter is smaller than other social media sources, but as a first-choice source for
disseminating opinions from politicians and celebrities, Twitter wields influence above its
ranking. - ANSWER TRUE
The phrase ______________ refers to efforts where participants share access to products and
services rather than having ownership. - ANSWER Collaborative consumption
GitHub and Stack Overflow are websites that are especially useful for students and
professionals focusing on the _______________________ industries. - ANSWER software
development
As of early 2021, five of the top ten most popular Internet sites in the world focused on social
media, peer-produced content. - ANSWER TRUE
________ are media from communication channels that an organization controls. These can
include firm-run blogs and websites, any firm-distributed corporate mobile website or app,
and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and
,Instagram. - ANSWER Owned media
Paid media refers to efforts where an organization pays to leverage a channel or promote a
message. Paid media efforts include things such as advertisement and sponsorships. See a
Starbucks ad online? That's paid media. - ANSWER TRUE
are promotions that are not paid for or owned but rather grow organically from customer
efforts or other favorable publicity. Examples include positive tweets, referring Facebook
posts, and pins on Pinterest. - ANSWER Earned Media
Blogs are very important, but they do not influence the content that appears in searches
through Google or Bing. - ANSWER FALSE
Material deemed useful is likely to gain more Web links and cause firm-affiliated content to
rise in SEO rankings, making your firm easy to find, pushing your firm higher in search results
than your rivals, and solidifying perception of your firm as an expert. - ANSWER TRUE
_________ started __________, building the world's first socially driven beauty brand, leveraging
social media to share, promote, and co-create. - ANSWER Emily Weiss; Glossier
Emily Weiss started Glossier, a private firm valued at over $1 billion and building the world's
first socially driven (as in social media) beauty brand, leveraging social media to share,
promote, and co-create. - ANSWER TRUE
, Online journal entries, usually made in a reverse chronological order, are known as _____. -
ANSWER blogs
_____ are links in a blog post that refer readers back to cited sources. - ANSWER trackbacks
Bloggers and other users of social media often refer to the MSM. This phrase stands for
Media Social Methods. - ANSWER FALSE
Blogging can be an effective tool for firms to share opinions directly with the public without
communication being filtered by a journalist or narrowed by the editor of a third-party
publication. - ANSWER TRUE
Like any Web page, blogs can be public or isolated for internal use via a corporate firewall or
password protection. - ANSWER TRUE
Sharing economy firm TaskRabbit demonstrated the value of partnering with established
firms when the firm - ANSWER partnered with Walgreens to provide deliveries to customer
stores.
One example of sharing economy concerns are the struggles of Rent the Runway, where the
business continues to be constrained because most designers are concerned that rentals will
cannibalize sales. - ANSWER FALSE
While some designers were originally worried that the service would cannibalize sales, many
