MKT4310 Exam 3 Questions AND Correct Answers
"Analysis paralysis" occurs when - ✔✔the sheer volume of data overwhelms a manager and causes
inaction
A deleted view can be recovered by account administrators within how many days? - ✔✔35
A lead generation website received 1,000 visitors, gained 80 leads, and booked jobs with 20 of those
leads. What is the conversion rate and what is the close rate? - ✔✔8%; 25%
A low conversion rate can be caused by all of the following EXCEPT - ✔✔overly responsive design
A session in Google Analytics times out after how many minutes by default? - ✔✔30
A user with "edit" permissions at the Account level will automatically have "edit" permissions at
which other levels? - ✔✔property and view
A website that sells software made 100 sales of $200 each from 2,000 sessions (for a total of $20,000
in revenue and profit—the marginal cost of these sales was $0.) The average cost to generate each
session was $5 (the traffic came from a paid advertising campaign). Were these 2,000 sessions
profitable? - ✔✔yes
An analytics package records all of the following information from visitors EXCEPT - ✔✔hard disk
space of the computer
Because segments are applied before sampling, segmented data will not be sampled. - ✔✔false
By default, Google Analytics can recognize returning users over multiple sessions from different
browsers and devices. - ✔✔false
Channel analysis enables an analytics user to - ✔✔investigate which traffic source produced the best-
quality traffic
, Custom Dimensions can be used in which reports? - ✔✔As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
Custom Metrics can have which scopes? - ✔✔hit, product
Custom Reports have which capabilities? - ✔✔Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Custom segments may be created using which criteria? - ✔✔Dimensions
Metrics
Session dates
Sequences of user actions
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the site's
average page depth? - ✔✔3,000/500 = 6
Enabling auto-tagging does what? - ✔✔Adds Google Ads tags to campaign URLs
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record
if that video is played three times in the same session? - ✔✔1
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are
grouped into which channel? - ✔✔display
Google Ads lets users advertise on which properties? - ✔✔google search, google display network
"Analysis paralysis" occurs when - ✔✔the sheer volume of data overwhelms a manager and causes
inaction
A deleted view can be recovered by account administrators within how many days? - ✔✔35
A lead generation website received 1,000 visitors, gained 80 leads, and booked jobs with 20 of those
leads. What is the conversion rate and what is the close rate? - ✔✔8%; 25%
A low conversion rate can be caused by all of the following EXCEPT - ✔✔overly responsive design
A session in Google Analytics times out after how many minutes by default? - ✔✔30
A user with "edit" permissions at the Account level will automatically have "edit" permissions at
which other levels? - ✔✔property and view
A website that sells software made 100 sales of $200 each from 2,000 sessions (for a total of $20,000
in revenue and profit—the marginal cost of these sales was $0.) The average cost to generate each
session was $5 (the traffic came from a paid advertising campaign). Were these 2,000 sessions
profitable? - ✔✔yes
An analytics package records all of the following information from visitors EXCEPT - ✔✔hard disk
space of the computer
Because segments are applied before sampling, segmented data will not be sampled. - ✔✔false
By default, Google Analytics can recognize returning users over multiple sessions from different
browsers and devices. - ✔✔false
Channel analysis enables an analytics user to - ✔✔investigate which traffic source produced the best-
quality traffic
, Custom Dimensions can be used in which reports? - ✔✔As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
Custom Metrics can have which scopes? - ✔✔hit, product
Custom Reports have which capabilities? - ✔✔Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Custom segments may be created using which criteria? - ✔✔Dimensions
Metrics
Session dates
Sequences of user actions
During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the site's
average page depth? - ✔✔3,000/500 = 6
Enabling auto-tagging does what? - ✔✔Adds Google Ads tags to campaign URLs
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record
if that video is played three times in the same session? - ✔✔1
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are
grouped into which channel? - ✔✔display
Google Ads lets users advertise on which properties? - ✔✔google search, google display network
