MKT 4310 Final Exam Questions AND Correct Answers
- ✔✔
*ISO 9000 3 steps - ✔✔1. A company requests a certifying body to conduct a registration assessment—
that is, an audit of the key business processes of a company.
2. The assessor will ask questions about everything from blueprints to sales calls to filing.
3. The assessor helps management create a quality manual, which will be made available to customers
wishing to verify the organization's reliability.
*Three Recruitment Sources: - ✔✔- Expatriates
- Local Nations
- Third-Country Nationals
*What're the 6 C's of channel strategy? - ✔✔1. Cost
2. Capital requirements
3. Control
4. Coverage
5. Character
6. Continuity
1. Exporting - ✔✔1. Direct exporting: Company sells to customer in another country
2. Indirect exporting: Company sells to importer or distributor in another country
3. The Internet: IIM: International Internet Marketing
4. Direct sales• May involve establishing office in foreign country. Particularly used for high-tech and big
ticket industrial produc
2. Contractual agreements - ✔✔DEF: Long-term association between companies
- Nonequity; just a means to transfer knowledge or skills
, - Generally technology, processes, trademarks, skills
Two main categories:
1. Licensing
2. Franchising
3. Strategic alliances - ✔✔Def: Relationship established by two or more companies
International Joint Ventures: Two or more companies create a separate legal entity. Acknowledged
intent by partners to share in management. Between legally incorporated entities, not individuals.
Equity positions held by both partners
Consortia: Developed to pool financial and managerial resources
1. Typically involve a large number of participants
2 . Frequently operate in a country or market in which none of the participants is currently active
4. Direct foreign Investment - ✔✔- Structure of Global Organization
7 Steps in developing an international advertising campaign. - ✔✔1. Perform marketing research
2. Specify the goals of communication
3. Develop the most effective message(s) for the market segments selected
4. Select effective media
5. Compose and secure budget based on what is required to meet goals
6. Execute the campaign
7. Evaluate the campaign relative to the goals specified
Benefits of using an Expatriate in sales - ✔✔- Americans are high paid on average
- Go overseas.
- Companies pay for costs.
- ✔✔
*ISO 9000 3 steps - ✔✔1. A company requests a certifying body to conduct a registration assessment—
that is, an audit of the key business processes of a company.
2. The assessor will ask questions about everything from blueprints to sales calls to filing.
3. The assessor helps management create a quality manual, which will be made available to customers
wishing to verify the organization's reliability.
*Three Recruitment Sources: - ✔✔- Expatriates
- Local Nations
- Third-Country Nationals
*What're the 6 C's of channel strategy? - ✔✔1. Cost
2. Capital requirements
3. Control
4. Coverage
5. Character
6. Continuity
1. Exporting - ✔✔1. Direct exporting: Company sells to customer in another country
2. Indirect exporting: Company sells to importer or distributor in another country
3. The Internet: IIM: International Internet Marketing
4. Direct sales• May involve establishing office in foreign country. Particularly used for high-tech and big
ticket industrial produc
2. Contractual agreements - ✔✔DEF: Long-term association between companies
- Nonequity; just a means to transfer knowledge or skills
, - Generally technology, processes, trademarks, skills
Two main categories:
1. Licensing
2. Franchising
3. Strategic alliances - ✔✔Def: Relationship established by two or more companies
International Joint Ventures: Two or more companies create a separate legal entity. Acknowledged
intent by partners to share in management. Between legally incorporated entities, not individuals.
Equity positions held by both partners
Consortia: Developed to pool financial and managerial resources
1. Typically involve a large number of participants
2 . Frequently operate in a country or market in which none of the participants is currently active
4. Direct foreign Investment - ✔✔- Structure of Global Organization
7 Steps in developing an international advertising campaign. - ✔✔1. Perform marketing research
2. Specify the goals of communication
3. Develop the most effective message(s) for the market segments selected
4. Select effective media
5. Compose and secure budget based on what is required to meet goals
6. Execute the campaign
7. Evaluate the campaign relative to the goals specified
Benefits of using an Expatriate in sales - ✔✔- Americans are high paid on average
- Go overseas.
- Companies pay for costs.
