1
The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-
Advanced Marketing
Columbia Southern University
MKT 5301-Advanced Marketing
, 2
The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making
The current competitive global marketplace requires marketing strategies to create
solutions that address international consumer demands during their decision-making process.
The 4Ps marketing mix, Product, Price, Place, and Promotion, is a crucial strategic framework
for global brands. The analysis begins with examining how a leading international brand
employs its 4Ps elements for strategic purposes before applying consumer buying stages to a new
product introduction. The study draws theoretical and practical perspectives from Marketing
Management by Philip Kotler, Kevin Keller, and Alexander Chernev (2021) to develop effective
global marketing strategies.
4Ps Analysis of Apple Inc.
Apple Inc. is a globally recognized brand that develops superior electronic products,
including iPhones, MacBooks, iPads, and their range of accessories. The 4P marketing strategy
employed by the company enables market dominance in different international regions.
Product Strategy
The strategy at Apple centers around developing innovative products of superior quality
that remain exclusively theirs. The company designs its products to address market needs
worldwide without disrupting its brand framework (Odedina, 2024). A brand needs market
sustainability through product differentiation (Kotler et al., 2021). Apple enhances user
experience by adding dual SIM technology, software adaptations for Chinese customers, and
other region-specific customization options. Apple uses top-notch components with powerful
processors and the latest technological advances to reinforce its position as an innovation leader.
The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-
Advanced Marketing
Columbia Southern University
MKT 5301-Advanced Marketing
, 2
The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making
The current competitive global marketplace requires marketing strategies to create
solutions that address international consumer demands during their decision-making process.
The 4Ps marketing mix, Product, Price, Place, and Promotion, is a crucial strategic framework
for global brands. The analysis begins with examining how a leading international brand
employs its 4Ps elements for strategic purposes before applying consumer buying stages to a new
product introduction. The study draws theoretical and practical perspectives from Marketing
Management by Philip Kotler, Kevin Keller, and Alexander Chernev (2021) to develop effective
global marketing strategies.
4Ps Analysis of Apple Inc.
Apple Inc. is a globally recognized brand that develops superior electronic products,
including iPhones, MacBooks, iPads, and their range of accessories. The 4P marketing strategy
employed by the company enables market dominance in different international regions.
Product Strategy
The strategy at Apple centers around developing innovative products of superior quality
that remain exclusively theirs. The company designs its products to address market needs
worldwide without disrupting its brand framework (Odedina, 2024). A brand needs market
sustainability through product differentiation (Kotler et al., 2021). Apple enhances user
experience by adding dual SIM technology, software adaptations for Chinese customers, and
other region-specific customization options. Apple uses top-notch components with powerful
processors and the latest technological advances to reinforce its position as an innovation leader.
