MKT 3300 UTD EXAM 1 PASSED QUESTIONS WITH COMPLETE ANSWERS.

MKT 3300 UTD EXAM 1 PASSED
QUESTIONS WITH COMPLETE ANSWERS.

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Definition



pioneering/informational
- informs consumer of a new product/service


competitive
- shows consumer that a product is different/better
than its competitors


reminder
- reminds consumer that the product is still around to
generate new excitement



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5 forms of advertising 2 categories of advertising




3 types of advertising 4 types of advertising


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Definition



segmentation:
- identify bases for segmenting the market & develop
segment profiles

, targeting
- develop measure of segment attractiveness &
select target segments


positioning
- Develop positioning for target segments & develop a
marketing mix for each segment


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Competitive Spectrum -
Processes of
STP Components of Competition
(i.e. Porter's Five Forces)




Growth Matrix SWOT Analysis


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Definition



- product
- price
- promotion
- place (distribution)



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Market Segmentation Marketing Mix: 4 P's

, environmental scan market-product grid


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Term



What is the BCG Matrix



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- Similarity of needs of potential buyers
within a segment
- Difference of needs of buyers among/across segments (ex: pepsi
one & diet pepsi)
- Feasibility of marketing action to reach a segment.
- Simplicity & cost of assigning buyers to segments




- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation




- 2+ parties with need
- desire & ability to satisfy
- a way for communication
- something to exchange (money, anything with value)