10/19/25, 6:58 AM WGU Concepts in Marketing, Sales, and Customer Contact - D077 EXAM (updated 2025) Questions & Answers | Latest Already …
WGU Concepts in Marketing, Sales, and
Customer Contact - D077 EXAM (updated 2025)
Questions & Answers | Latest Already Graded A+
UPDATE 2025|2026
Save
Terms in this set (76)
setting a low initial price on a NEW product to appeal
penetration pricing
immediately to the mass market
Skimming Pricing a new product high to increase profits
setting some very low prices to get customers into
leader pricing
retail stores
Grouping related products together to encourage
Bundling
customers to buy both
charging a high price to help promote a high-quality
prestige pricing
image
Product, price, place, and promotion—the
Marketing Mix (4 P's) controllable set of activities that a firm uses to
respond to the wants of its target markets.
When the product is priced in line with or just below
Competitive pricing competitors' prices to try to capture more of the
market.
Advertising, Personal Selling, sales promotion, public
Promotional Mix relations, social media, E-commerce, Online
Advertising, Content Marketing, guerilla marketing
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, 10/19/25, 6:58 AM WGU Concepts in Marketing, Sales, and Customer Contact - D077 EXAM (updated 2025) Questions & Answers | Latest Already …
Any paid form of nonpersonal promotion by an
Advertising identified sponsor that is delivered through traditional
media channels
A face-to-face presentation to a prospective buyer,
Personal Selling
often based on long-term relationships.
Marketing activities (other than personal selling,
traditional advertising, public relations, social media,
and e-commerce) that stimulate consumer buying,
including coupons and samples, displays, shows and
sales promotion
exhibitions, demonstrations, and other types of selling
efforts.8 Sales promotion is a direct incentive for the
customer to purchase the product immediately. It
must adhere to strict laws and regulations.
The linking of organizational goals with key aspects of
the public interest and the development of programs
designed to earn public understanding and
Public Relations acceptance. Public relations can include lobbying,
publicity, special events, internal publications, and
media such as a company's internal television channel.
(least controllable elements of the matrix)
electronic business or exchange conducted over the
e-commerce
internet
A subset of digital marketing, content marketing
involves the creation and sharing of online material
content marketing (such as social media posts) designed to create
interest in a product, service, or idea without directly
promoting the brand
Marketing communication that is generally
experiential and often involves unconventional,
innovative, and usually low-cost marketing tactics to
Guerilla Marketing
engage consumers in the marketing activity, generate
attention, and achieve maximum exposure for an
organization, its products, and services.
https://quizlet.com/1094902098/wgu-concepts-in-marketing-sales-and-customer-contact-d077-exam-updated-2025-questions-answers-latest-already-… 2/10
WGU Concepts in Marketing, Sales, and
Customer Contact - D077 EXAM (updated 2025)
Questions & Answers | Latest Already Graded A+
UPDATE 2025|2026
Save
Terms in this set (76)
setting a low initial price on a NEW product to appeal
penetration pricing
immediately to the mass market
Skimming Pricing a new product high to increase profits
setting some very low prices to get customers into
leader pricing
retail stores
Grouping related products together to encourage
Bundling
customers to buy both
charging a high price to help promote a high-quality
prestige pricing
image
Product, price, place, and promotion—the
Marketing Mix (4 P's) controllable set of activities that a firm uses to
respond to the wants of its target markets.
When the product is priced in line with or just below
Competitive pricing competitors' prices to try to capture more of the
market.
Advertising, Personal Selling, sales promotion, public
Promotional Mix relations, social media, E-commerce, Online
Advertising, Content Marketing, guerilla marketing
https://quizlet.com/1094902098/wgu-concepts-in-marketing-sales-and-customer-contact-d077-exam-updated-2025-questions-answers-latest-already-… 1/10
, 10/19/25, 6:58 AM WGU Concepts in Marketing, Sales, and Customer Contact - D077 EXAM (updated 2025) Questions & Answers | Latest Already …
Any paid form of nonpersonal promotion by an
Advertising identified sponsor that is delivered through traditional
media channels
A face-to-face presentation to a prospective buyer,
Personal Selling
often based on long-term relationships.
Marketing activities (other than personal selling,
traditional advertising, public relations, social media,
and e-commerce) that stimulate consumer buying,
including coupons and samples, displays, shows and
sales promotion
exhibitions, demonstrations, and other types of selling
efforts.8 Sales promotion is a direct incentive for the
customer to purchase the product immediately. It
must adhere to strict laws and regulations.
The linking of organizational goals with key aspects of
the public interest and the development of programs
designed to earn public understanding and
Public Relations acceptance. Public relations can include lobbying,
publicity, special events, internal publications, and
media such as a company's internal television channel.
(least controllable elements of the matrix)
electronic business or exchange conducted over the
e-commerce
internet
A subset of digital marketing, content marketing
involves the creation and sharing of online material
content marketing (such as social media posts) designed to create
interest in a product, service, or idea without directly
promoting the brand
Marketing communication that is generally
experiential and often involves unconventional,
innovative, and usually low-cost marketing tactics to
Guerilla Marketing
engage consumers in the marketing activity, generate
attention, and achieve maximum exposure for an
organization, its products, and services.
https://quizlet.com/1094902098/wgu-concepts-in-marketing-sales-and-customer-contact-d077-exam-updated-2025-questions-answers-latest-already-… 2/10
