10/19/25, 7:00 AM Marketing, Sales, and Customer Contact - D077 WGU Exam fully solved & updated 2025-2026(latest version verified for accuracy…
Marketing, Sales, and Customer Contact - D077
WGU Exam fully solved & updated 2025-
2026(latest version verified for accuracy) |
2024\2025Latest!!
Save
Terms in this set (232)
A realtor representing luxury condominiums offers
pre-construction discounts to clients.
Price
Which part of the marketing mix does this approach
represent?
A small town has two coffee shops. The shop owners
agree to raise their prices for espresso drinks from $3
to $6 per cup because they are the only two shops in
Price Fixing
the market.
Which illegal pricing tactic is being used?
A fitness application allows users to opt-out of its
fitness reminder text messages but continues to send
text messages for 30 days following the opt-out
period. Users are not notified of this fact when they
Customer Privacy
opt-out of the text messages.
Which ethical marketing practice is the company
violating?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 1/22
,10/19/25, 7:00 AM Marketing, Sales, and Customer Contact - D077 WGU Exam fully solved & updated 2025-2026(latest version verified for accuracy…
A retailer offers all customers complementary, eco-
friendly gift wrapping to add value to their holiday
purchases.
Product
Which element of the marketing mix does this ethical
decision-making address?
A manager seeks to help the organization make good
portfolio-management decisions.
BCG Matrix
Which tool should the manager use for this process?
According to the logic of the BCG matrix, marketers
should focus investment in the areas that will provide
good returns and fund future growth.
Star
Which quadrant of the BCG matrix meets this
guideline?
A manager is considering the economics of an
industry's factors that determine how competitive,
attractive, and profitable the market is for the
Porter's Five Forces Model
company's products.
Which planning tool is being used by this manager?
A company analyzes its internal and external
environments, identifies the needs of its target market,
and develops a plan for accomplishing its mission,
Marketing Plan objectives, and goals.
Which component of the marketing planning process
has the company developed?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 2/22
, 10/19/25, 7:00 AM Marketing, Sales, and Customer Contact - D077 WGU Exam fully solved & updated 2025-2026(latest version verified for accuracy…
A mobile phone carrier markets pricing plans to its
customers differently depending on how much data
the customers use each month.
Product-related
What type segmentation strategy is the mobile phone
carrier using?
A consumer laundry detergent manufacturer makes
several types of laundry detergents and wishes to
create commercials for each of the products
Differentiated showcasing each product's strengths.
What type of targeting strategy is being used by this
consumer laundry detergent manufacturer?
A marketer developed a makeup tutorial video using
the company's new cosmetic line designed to diminish
Problem and opportunity dark circles around the eyes.
recognition
Which stage of the consumer decision-making
process is the marketer seeking to achieve?
Which personal influence is related to physiology,
Need safety and security, love and belonging, esteem, or
self-actualization?
Which interpersonal influence group is critically
Family important as a consumer unit and has a major impact
on attitude and behavior toward brands?
A customer wants to purchase a novel for a flight that
departs in less than an hour. The customer quickly
searches for reviews to determine which book has the
Limited
most positive ratings.
What type of problem-solving is being used by this
customer?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 3/22
Marketing, Sales, and Customer Contact - D077
WGU Exam fully solved & updated 2025-
2026(latest version verified for accuracy) |
2024\2025Latest!!
Save
Terms in this set (232)
A realtor representing luxury condominiums offers
pre-construction discounts to clients.
Price
Which part of the marketing mix does this approach
represent?
A small town has two coffee shops. The shop owners
agree to raise their prices for espresso drinks from $3
to $6 per cup because they are the only two shops in
Price Fixing
the market.
Which illegal pricing tactic is being used?
A fitness application allows users to opt-out of its
fitness reminder text messages but continues to send
text messages for 30 days following the opt-out
period. Users are not notified of this fact when they
Customer Privacy
opt-out of the text messages.
Which ethical marketing practice is the company
violating?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 1/22
,10/19/25, 7:00 AM Marketing, Sales, and Customer Contact - D077 WGU Exam fully solved & updated 2025-2026(latest version verified for accuracy…
A retailer offers all customers complementary, eco-
friendly gift wrapping to add value to their holiday
purchases.
Product
Which element of the marketing mix does this ethical
decision-making address?
A manager seeks to help the organization make good
portfolio-management decisions.
BCG Matrix
Which tool should the manager use for this process?
According to the logic of the BCG matrix, marketers
should focus investment in the areas that will provide
good returns and fund future growth.
Star
Which quadrant of the BCG matrix meets this
guideline?
A manager is considering the economics of an
industry's factors that determine how competitive,
attractive, and profitable the market is for the
Porter's Five Forces Model
company's products.
Which planning tool is being used by this manager?
A company analyzes its internal and external
environments, identifies the needs of its target market,
and develops a plan for accomplishing its mission,
Marketing Plan objectives, and goals.
Which component of the marketing planning process
has the company developed?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 2/22
, 10/19/25, 7:00 AM Marketing, Sales, and Customer Contact - D077 WGU Exam fully solved & updated 2025-2026(latest version verified for accuracy…
A mobile phone carrier markets pricing plans to its
customers differently depending on how much data
the customers use each month.
Product-related
What type segmentation strategy is the mobile phone
carrier using?
A consumer laundry detergent manufacturer makes
several types of laundry detergents and wishes to
create commercials for each of the products
Differentiated showcasing each product's strengths.
What type of targeting strategy is being used by this
consumer laundry detergent manufacturer?
A marketer developed a makeup tutorial video using
the company's new cosmetic line designed to diminish
Problem and opportunity dark circles around the eyes.
recognition
Which stage of the consumer decision-making
process is the marketer seeking to achieve?
Which personal influence is related to physiology,
Need safety and security, love and belonging, esteem, or
self-actualization?
Which interpersonal influence group is critically
Family important as a consumer unit and has a major impact
on attitude and behavior toward brands?
A customer wants to purchase a novel for a flight that
departs in less than an hour. The customer quickly
searches for reviews to determine which book has the
Limited
most positive ratings.
What type of problem-solving is being used by this
customer?
https://quizlet.com/1094902442/marketing-sales-and-customer-contact-d077-wgu-exam-fully-solved-updated-2025-2026latest-version-verified-for-acc… 3/22
