TEST BANK
Consumer Behavior: Buying, Having, and Being
MICHAEL R. SOLOMON
14th Edition
, CONTENTS SECTION
ONE – CONSUMERS IN THE MARKETPLACE CHAPTER 1: AN
INTRODUCTION TO CONSUMER BEHAVIOUR SECTION TWO –
CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND MEMORY
CHAPTER 4: MOTIVATION AND AFFECT
CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPTER
13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
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, Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies. Correct Answer: B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
2) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer
behaviour. Correct
Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a postpurchase issue.
C) merchandising complexity.
D) a loss leader.
Correct Answer:
A
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
4) John is the vice president of marketing for a local tour guide company. He is
concerned that his customers are not recommending his company to their friends. For
John, this problem is a:
S1Page
, A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) postpurchase issue. Correct Answer:
D Type: MC Page Ref: 3 Skill:
Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process. Correct
Answer: D Type: MC Page Ref: 3 Skill:
Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of
purchase. Correct Answer: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
7) The expanded view of consumer behaviour recognizes that the consumption process
includes issues that influence consumers before, during, and after a purchase is made.
Correct Answer: TRUE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
8) List the three stages of the consumption process, indicating for each stage some of the
issues of concern to the consumer as well as to the marketer.
Correct Answer: Pre-purchase stage:
Consumer concerns: How does the consumer decide if a product is needed? What are the best
sources for information to learn more about alternative choices?
Marketers' concerns: How are consumer attitudes formed or changed? What cues do
consumers use to infer which products are superior to others?
S1Page
Consumer Behavior: Buying, Having, and Being
MICHAEL R. SOLOMON
14th Edition
, CONTENTS SECTION
ONE – CONSUMERS IN THE MARKETPLACE CHAPTER 1: AN
INTRODUCTION TO CONSUMER BEHAVIOUR SECTION TWO –
CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND MEMORY
CHAPTER 4: MOTIVATION AND AFFECT
CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPTER
13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
S1Page
, Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies. Correct Answer: B
Type: MC Page Ref: 5 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
2) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer
behaviour. Correct
Answer: D
Type: MC Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a postpurchase issue.
C) merchandising complexity.
D) a loss leader.
Correct Answer:
A
Type: MC Page Ref: 3 Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
4) John is the vice president of marketing for a local tour guide company. He is
concerned that his customers are not recommending his company to their friends. For
John, this problem is a:
S1Page
, A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) postpurchase issue. Correct Answer:
D Type: MC Page Ref: 3 Skill:
Application
Objective: L1-01 Understand that consumer behaviour is a process.
5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process. Correct
Answer: D Type: MC Page Ref: 3 Skill:
Concept
Objective: L1-01 Understand that consumer behaviour is a process.
6) Consumer behaviour as a discipline deals mainly with what happens at the point of
purchase. Correct Answer: FALSE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
7) The expanded view of consumer behaviour recognizes that the consumption process
includes issues that influence consumers before, during, and after a purchase is made.
Correct Answer: TRUE
Type: TF Page Ref: 3 Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
8) List the three stages of the consumption process, indicating for each stage some of the
issues of concern to the consumer as well as to the marketer.
Correct Answer: Pre-purchase stage:
Consumer concerns: How does the consumer decide if a product is needed? What are the best
sources for information to learn more about alternative choices?
Marketers' concerns: How are consumer attitudes formed or changed? What cues do
consumers use to infer which products are superior to others?
S1Page
