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1. Product, Place, Price, and Promo- The 4 P's of the marketing mix
tion
2. Marketing Concept Philosophy emphasizing long-term profitability through
customer satisfaction, achieved by coordinated organiza-
tional efforts tailored to the target audience
3. Marketing Mix Consists of the 4 P's used by marketing managers as
strategic tools to approach the market effectively
4. Product Life Cycle Describes the progression of a product through Intro-
duction, Growth, Maturity, and Decline phases, each with
distinct characteristics regarding sales and profits
5. Brand Management Involves managing the product mix, product lines, prod-
uct depth (variations within each product), and maintain-
ing a distinctive brand image
6. Marketing Planning Process A five-step process including Mission Statement, Situ-
ation Analysis, Objective Setting, Strategy Development,
and Monitoring and Control
7. SWOT Analysis A strategic planning tool analyzing internal Strengths and
Weaknesses, and external Opportunities and Threats
8. BCG Matrix Helps in positioning and resource allocation by catego-
rizing business units or products into Stars, Cash Cows,
Question Marks, and Dogs based on market share and
growth potential
9. Porter's Five Forces Model Analyzes market competitiveness through five aspects:
threat of new entrants, threat of substitutes, industry ri-
2025/2026
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valry, bargaining power of buyers, and bargaining power
of suppliers
10. Marketing Research The systematic gathering, recording, and analysis of data
about the market, competitors, and consumers to inform
marketing strategies
11. Integrated Marketing Communi- Coordinating promotional efforts to produce a consistent,
cations (IMC) unified message across multiple platforms
12. Omnichannel Communications Enhances IMC by ensuring consistency and unity across
all channels, including digital and physical customer
touchpoints
13. Types of Promotions Methods include Traditional Advertising, Personal Sell-
ing, Sales Promotion, Public Relations, Social Media, In-
fluencer Marketing, E-commerce, and Content Marketing
14. Distribution Channels Systems through which products are passed from pro-
ducers to consumers, including both direct and indirect
distribution
15. Vertical Marketing Systems Distribution strategies classified into Corporate, Contrac-
tual, and Administered systems based on control and
coordination mechanisms
16. Marketing Environment Includes elements an organization can control (Product,
Price, Place, Promotion) and those it cannot (external
factors like economic trends)
17. PEST Analysis Framework for assessing external uncontrollable factors
(Political, Economic, Social, Technological) impacting the
business
2025/2026
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18. Ethics in Pricing Addresses concerns like Price Fixing, Price Discrimination,
Predatory Pricing, Bait and Switch, and Price Gouging
19. Promotion Ethics Focuses on ethical practices in promotion, including
transparency, honesty, and responsibility in advertising
20. Customer Satisfaction Measures how well products or services meet or exceed
customer expectations
21. Business Cycle Describes fluctuations in economic activity that impact
marketing, including periods of expansion and contrac-
tion
22. Product Mix The total set of products a company offers for sale, en-
compassing product lines and individual product offer-
ings
23. Product Lines Groups of related products marketed under a single
brand aimed at a particular market segment
24. Product Depth Variability within a single product line, such as different
sizes, colors, or other characteristics
25. Market Planning Tools Includes strategic tools like SWOT Analysis, BCG Matrix,
and Porter's Five Forces that help in making informed
marketing decisions
26. Difference Between Marketing Marketing focuses on creating demand and value for a
and Sales product, while sales focus on the transaction process
27. Product Width Refers to the number of different product lines a company
offers to cater to varying customer needs
28.
2025/2026
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1. Product, Place, Price, and Promo- The 4 P's of the marketing mix
tion
2. Marketing Concept Philosophy emphasizing long-term profitability through
customer satisfaction, achieved by coordinated organiza-
tional efforts tailored to the target audience
3. Marketing Mix Consists of the 4 P's used by marketing managers as
strategic tools to approach the market effectively
4. Product Life Cycle Describes the progression of a product through Intro-
duction, Growth, Maturity, and Decline phases, each with
distinct characteristics regarding sales and profits
5. Brand Management Involves managing the product mix, product lines, prod-
uct depth (variations within each product), and maintain-
ing a distinctive brand image
6. Marketing Planning Process A five-step process including Mission Statement, Situ-
ation Analysis, Objective Setting, Strategy Development,
and Monitoring and Control
7. SWOT Analysis A strategic planning tool analyzing internal Strengths and
Weaknesses, and external Opportunities and Threats
8. BCG Matrix Helps in positioning and resource allocation by catego-
rizing business units or products into Stars, Cash Cows,
Question Marks, and Dogs based on market share and
growth potential
9. Porter's Five Forces Model Analyzes market competitiveness through five aspects:
threat of new entrants, threat of substitutes, industry ri-
2025/2026
, D077 WGU D077 WGU
Study online at https://quizlet.com/_f0pbna
valry, bargaining power of buyers, and bargaining power
of suppliers
10. Marketing Research The systematic gathering, recording, and analysis of data
about the market, competitors, and consumers to inform
marketing strategies
11. Integrated Marketing Communi- Coordinating promotional efforts to produce a consistent,
cations (IMC) unified message across multiple platforms
12. Omnichannel Communications Enhances IMC by ensuring consistency and unity across
all channels, including digital and physical customer
touchpoints
13. Types of Promotions Methods include Traditional Advertising, Personal Sell-
ing, Sales Promotion, Public Relations, Social Media, In-
fluencer Marketing, E-commerce, and Content Marketing
14. Distribution Channels Systems through which products are passed from pro-
ducers to consumers, including both direct and indirect
distribution
15. Vertical Marketing Systems Distribution strategies classified into Corporate, Contrac-
tual, and Administered systems based on control and
coordination mechanisms
16. Marketing Environment Includes elements an organization can control (Product,
Price, Place, Promotion) and those it cannot (external
factors like economic trends)
17. PEST Analysis Framework for assessing external uncontrollable factors
(Political, Economic, Social, Technological) impacting the
business
2025/2026
, D077 WGU D077 WGU
Study online at https://quizlet.com/_f0pbna
18. Ethics in Pricing Addresses concerns like Price Fixing, Price Discrimination,
Predatory Pricing, Bait and Switch, and Price Gouging
19. Promotion Ethics Focuses on ethical practices in promotion, including
transparency, honesty, and responsibility in advertising
20. Customer Satisfaction Measures how well products or services meet or exceed
customer expectations
21. Business Cycle Describes fluctuations in economic activity that impact
marketing, including periods of expansion and contrac-
tion
22. Product Mix The total set of products a company offers for sale, en-
compassing product lines and individual product offer-
ings
23. Product Lines Groups of related products marketed under a single
brand aimed at a particular market segment
24. Product Depth Variability within a single product line, such as different
sizes, colors, or other characteristics
25. Market Planning Tools Includes strategic tools like SWOT Analysis, BCG Matrix,
and Porter's Five Forces that help in making informed
marketing decisions
26. Difference Between Marketing Marketing focuses on creating demand and value for a
and Sales product, while sales focus on the transaction process
27. Product Width Refers to the number of different product lines a company
offers to cater to varying customer needs
28.
2025/2026
