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INSY 3330 Exam 1 Exam Questions and Answers 100% Pass |Verified and Updated

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INSY 3330 Exam 1
Study online at https://quizlet.com/_hu6gs5

1. E-Commerce: the use of the Internet, the Web, and apps to transact business
2. E-Business: the digital enabling of transactions and processes within a firm, involving information systems in
control of the firm
3. Web 2.0: a set of applications and technologies that allows users to:
- create, edit, and distribute content
- share preferences, bookmarks, and online personas
- participate in virtual lives
- build online communities
4. Marketspace: a marketplace extended beyond traditional boundaries and removed from a temporal and
geographic location
5. Interactivity: technology that allows for two-way communication between merchant and consumer
6. Information Density: the total amount and quality of information available to all market participants
7. Internet: a worldwide network of computer networks built on common standards
8. The Web: provides access to billions of Web pages that run on the Internet infrastructure
9. Mobile Platform: provides the ability to access the Internet from a variety of highly mobile devices such as
smartphones, tablets, and other ultra-lightweight laptop computers
10. HTML5: a new markup language that will enable more dynamic Web content and allow for bower-accessible
Web apps that are as appealing as device-specific apps
11. Disintermediation: displacement of market middlemen who traditionally are intermediaries between
producers and consumers by a new direct relationship between producers and consumers
12. Network Effect: occurs where users receive value from the fact that everyone else uses the same tool or
product
13. Business Model: a set of planned activities designed to result in a profit in a marketplace
14. Business Plan: a document that describes a firm's business model, taking into account the competitive
environment
15. Value Proposition: defines how a company's product or service fulfills the needs of customers
16. Revenue Model: describes how the firm will earn revenue, produce profits, and produce and superior return
on invested capital
17. Seed Capital: typically, an entrepreneur's personal funds from savings, credit card advances, home equity
loans, or from family and friends
18. Incubators: typically provide a small amount of funding and an array of services to start-up companies

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