Social Media Final Exam (Exam 2) LATEST 2025 WITH QUESTIONS AND CORRECT VERIFIED
ANSWERS GRADED A+ MATERIAL
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? -CORRECT ANSWER-
Social shopping.
What version of the internet do we use as an interactive social system in which users are
able to interact with senders? -CORRECT ANSWER-Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -CORRECT
ANSWER-Operates like an online new source for which readers can share information, create
discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -CORRECT
ANSWER-Microshare
Which of the following best describes what Web 2.0 is? -CORRECT ANSWER-A
communication device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? -CORRECT ANSWER-
Participation
Which of the following completes the sentence, '______ embraces software and processes
that include the collective intelligence of a firm's customers to more finely tune the offer and
build intimacy between an organization and its customers.'? -CORRECT ANSWER-Social CRM.
,______ describe channels of social media that focus upon relationships and the common
activities people participate in with others who share the same interest or identification.? -
CORRECT ANSWER-Social communities.
Which social media space zone primarily assists in the online buying and selling of products
and services? -CORRECT ANSWER-Social commerce.
Which of the following are examples of vehicles for each zone of social media? -CORRECT
ANSWER-Twitter, Groupon, YouTube, Second Life.
The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? -CORRECT ANSWER-
Social identity
Your social identity is made up of which of the following? -CORRECT ANSWER-****All of the
above.*****
Answers:
a.
Your Facebook and Twitter accounts.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
, According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as sharing
what songs they're listening to on Spotify or comparing their workouts to that of other Fitbit
users. -CORRECT ANSWER-Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? -CORRECT ANSWER-Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands, and
products. -CORRECT ANSWER-Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? -CORRECT ANSWER-
Broadcast Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in, and
improper access of personal data is known as ______.'? -CORRECT ANSWER-Privacy salience.
Rachel has decided to quit social media due to increasing privacy concerns and social media
fatigue. She deletes all of her social media posts and profiles including Facebook, Twitter,
and LinkedIn. What term best describes her actions? -CORRECT ANSWER-Social identity
suicide.
Which of the following may explain Gartner's claim that half of all social media campaigns
fail? -CORRECT ANSWER-Social strategy is not matched to the target audience.
North Face can expect to sell more parkas to people who live in winter climates, whereas
Roxy will move more bikinis in sunny vacation spots. This is an example of which of the
following? -CORRECT ANSWER-Geographic segmentation.
ANSWERS GRADED A+ MATERIAL
Which of the following completes the phrase, '______ is the active participation and
influence of others on a consumer's decision-making process, typically in the form of
opinions, recommendations, and experiences shared via social media.'? -CORRECT ANSWER-
Social shopping.
What version of the internet do we use as an interactive social system in which users are
able to interact with senders? -CORRECT ANSWER-Web 2.0.
Which of the following best describes a social publishing site, such as a blog? -CORRECT
ANSWER-Operates like an online new source for which readers can share information, create
discussions, and learn about a wide range of topics.
Which of the following completes the sentence, 'A ______ could include a sentence,
sentence fragment, embedded video, or link to content residing on another site.'? -CORRECT
ANSWER-Microshare
Which of the following best describes what Web 2.0 is? -CORRECT ANSWER-A
communication device for users and senders.
Which of the following is referred to as the 'fifth P' of marketing? -CORRECT ANSWER-
Participation
Which of the following completes the sentence, '______ embraces software and processes
that include the collective intelligence of a firm's customers to more finely tune the offer and
build intimacy between an organization and its customers.'? -CORRECT ANSWER-Social CRM.
,______ describe channels of social media that focus upon relationships and the common
activities people participate in with others who share the same interest or identification.? -
CORRECT ANSWER-Social communities.
Which social media space zone primarily assists in the online buying and selling of products
and services? -CORRECT ANSWER-Social commerce.
Which of the following are examples of vehicles for each zone of social media? -CORRECT
ANSWER-Twitter, Groupon, YouTube, Second Life.
The portrait that marketers paint of you when they assess the image and perception you
portray of yourself on social media is known as which of the following? -CORRECT ANSWER-
Social identity
Your social identity is made up of which of the following? -CORRECT ANSWER-****All of the
above.*****
Answers:
a.
Your Facebook and Twitter accounts.
b.
Your social footprint and lifestream.
c.
Your handle and RSS feed.
d.
Your digital brand name and digital primacy.
e.
All of the above.
, According to Forrester's Social Technographics Model a ______ score measures how
common it is for a target segment to share product and service experiences, such as sharing
what songs they're listening to on Spotify or comparing their workouts to that of other Fitbit
users. -CORRECT ANSWER-Use
When you attempt to use social media to earn worldwide fame, which impulse are you
responding to? -CORRECT ANSWER-Validation
______ expect social interactions with your company. Social media is still a part of their
everyday lives and they frequently use social media to connect with companies, brands, and
products. -CORRECT ANSWER-Social Savvies.
Which of the following microblog user types defined by Pew Research Center is
characterized by many people repeating prominent news items? -CORRECT ANSWER-
Broadcast Networks
Which of the following completes the statement, 'The extent to which one worries about
privacy and the risks related to the collection, unauthorized secondary use, errors in, and
improper access of personal data is known as ______.'? -CORRECT ANSWER-Privacy salience.
Rachel has decided to quit social media due to increasing privacy concerns and social media
fatigue. She deletes all of her social media posts and profiles including Facebook, Twitter,
and LinkedIn. What term best describes her actions? -CORRECT ANSWER-Social identity
suicide.
Which of the following may explain Gartner's claim that half of all social media campaigns
fail? -CORRECT ANSWER-Social strategy is not matched to the target audience.
North Face can expect to sell more parkas to people who live in winter climates, whereas
Roxy will move more bikinis in sunny vacation spots. This is an example of which of the
following? -CORRECT ANSWER-Geographic segmentation.
