BUS 370 Exam 1 Case Studies with correct
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answers
Leap |Frog |(ch |1) |- |correct |answer |- |LeapPad- |marketed |for |toddlers, |high |tech |materials, |
interactive |book
- |uncertainty |of |demand |in |toy |market, |concentrated |around |Nov-Dec
- |2003- |retailer |toys |r |us |shared |their |sales |info |of |leapfrog |which |told |them |they |would |be |
350,000 |units |short |for |the |holiday |
production |molding |constraints- |made |more |mold |sets |for |the |plastic |parts
material |constraints- |needed |a |new |contract |to |find |more |resources |
logistics |constraints- |forced |to |fast |ship |things |to |be |in |time. |worth |the |cost |to |have |enough |
for |customers.
Netflix |(ch |2) |- |correct |answer |-original |strategy |of |mixed |cd's |and |online |movies, |supply |chain,
|one |day |delivery |
-converted |to |a |solely |virtual |supply |chain- |receive |it |immediately, |no |more |shipping, |stocking
-upstream |supplier |risks- |provide |content |people |want
-downstream |distributor |risks- |high |traffic |levels |causes |lag, |higher |prices
-competitive |risks- |hulu, |google
Bluebird |Cafe |(ch |4) |- |correct |answer |-customers |rated |cafe |as |3.83 |
-define |goals- |want |to |be |at |4.5, |there's |a |lot |of |competition |in |college |town
-measure |existing |process- |process |map |of |steps |necessary |to |complete |an |order, |time |it |takes
|for |each |one
-analyze |process- |scatter |plot |from |survey |cards- |showed |strong |relationship |between |
satisfaction |and |how |promptly/correctly |order |is |filled, |particularly |correctness
-improve |process- |highest |ranked |is |communication |problems |(server |gets |order |wrong, |cook |
hears |it |wrong) |
-they |now |write |it |down |& |print |receipt |for |cooks
| | | | | | | |
answers
Leap |Frog |(ch |1) |- |correct |answer |- |LeapPad- |marketed |for |toddlers, |high |tech |materials, |
interactive |book
- |uncertainty |of |demand |in |toy |market, |concentrated |around |Nov-Dec
- |2003- |retailer |toys |r |us |shared |their |sales |info |of |leapfrog |which |told |them |they |would |be |
350,000 |units |short |for |the |holiday |
production |molding |constraints- |made |more |mold |sets |for |the |plastic |parts
material |constraints- |needed |a |new |contract |to |find |more |resources |
logistics |constraints- |forced |to |fast |ship |things |to |be |in |time. |worth |the |cost |to |have |enough |
for |customers.
Netflix |(ch |2) |- |correct |answer |-original |strategy |of |mixed |cd's |and |online |movies, |supply |chain,
|one |day |delivery |
-converted |to |a |solely |virtual |supply |chain- |receive |it |immediately, |no |more |shipping, |stocking
-upstream |supplier |risks- |provide |content |people |want
-downstream |distributor |risks- |high |traffic |levels |causes |lag, |higher |prices
-competitive |risks- |hulu, |google
Bluebird |Cafe |(ch |4) |- |correct |answer |-customers |rated |cafe |as |3.83 |
-define |goals- |want |to |be |at |4.5, |there's |a |lot |of |competition |in |college |town
-measure |existing |process- |process |map |of |steps |necessary |to |complete |an |order, |time |it |takes
|for |each |one
-analyze |process- |scatter |plot |from |survey |cards- |showed |strong |relationship |between |
satisfaction |and |how |promptly/correctly |order |is |filled, |particularly |correctness
-improve |process- |highest |ranked |is |communication |problems |(server |gets |order |wrong, |cook |
hears |it |wrong) |
-they |now |write |it |down |& |print |receipt |for |cooks
