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Essay

Essay

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Uploaded on
03-01-2021
Written in
2020/2021

Twee crises van Nike worden in dit essay behandeld. Ze worden onderzocht en vergeleken met elkaar. Elke organisatie maakt fouten en hebben te maken met issues. Soms mondden deze issues uit tot een crisis. We spreken van een crisis als (een deel van) de maatschappelijk orde is ontwricht of dreigt te ontwrichten. De volgende twee worden in dit essay behandeld: Crises 1: Shoegate Crises 2: Kaepernick-campagne

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Institution
Hogeschool Rotterdam (HR)
Course
Crisiscommunicatie








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Written for

Institution
Hogeschool Rotterdam (HR)
Study
Communicatie
Course
Crisiscommunicatie
All documents for this subject (2)

Document information

Uploaded on
January 3, 2021
Number of pages
9
Written in
2020/2021
Type
Essay
Professor(s)
Unknown
Grade
Unknown

Subjects

  • crisis
  • crisiscommunicatie
  • communicatie
  • marketing
  • nike
  • strategie
  • campagnes
  • ethiek
  • merkbelofte
  • risico analyse

Content preview

Essay crisiscommunicatie
Twee crises waarin Nike door de jaren
heen terecht in is gekomen vergelijken met
elkaar aan de hand van theorie.




Crisiscommunicatie
Essay
Amy Duursma
0955909
08/05/2020


CRISISCOMMUNICATIE ESSAY NIKE • 1
$5.75
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