MKTG 400 Exam quizzes and
answers graded 100%
Three distinct internal groups within the advertising industry - ANS✅✅producers (clients), the
media and IMC agencies
Producers (clients) - ANS✅✅the producers of goods and services that are trying to market to
ultimate consumers
The media - ANS✅✅the place where advertisements are shown
IMC agencies - ANS✅✅integrated marketing communications firms are firms that are dedicated to
promoting a clients products
full-service advertising agency - ANS✅✅provides the most complete range of services including
market research, media selection, copy development, artwork and production
limited-service advertising agency - ANS✅✅specializes in one aspect of the advertising process,
such as providing creative services to develop the advertising copy or buying previously unpurchased
media space
in-house advertising agency - ANS✅✅Consist of the companies own advertising staff, which may
provide full services or a limited range of services
Advertising tasks - ANS✅✅Inform, persuade, sell, reinforced, and remind
Three theories of advertising - ANS✅✅Hi low involvement hierarchy of effects, low involvement
hierarchies, dual mediation theory
Hierarchy of effects theory - ANS✅✅Proposes that consumers go through a series of mental or
emotional stages as they move from awareness of the product to purchase. The stages can be
categorized into cognition, affect, in conation
answers graded 100%
Three distinct internal groups within the advertising industry - ANS✅✅producers (clients), the
media and IMC agencies
Producers (clients) - ANS✅✅the producers of goods and services that are trying to market to
ultimate consumers
The media - ANS✅✅the place where advertisements are shown
IMC agencies - ANS✅✅integrated marketing communications firms are firms that are dedicated to
promoting a clients products
full-service advertising agency - ANS✅✅provides the most complete range of services including
market research, media selection, copy development, artwork and production
limited-service advertising agency - ANS✅✅specializes in one aspect of the advertising process,
such as providing creative services to develop the advertising copy or buying previously unpurchased
media space
in-house advertising agency - ANS✅✅Consist of the companies own advertising staff, which may
provide full services or a limited range of services
Advertising tasks - ANS✅✅Inform, persuade, sell, reinforced, and remind
Three theories of advertising - ANS✅✅Hi low involvement hierarchy of effects, low involvement
hierarchies, dual mediation theory
Hierarchy of effects theory - ANS✅✅Proposes that consumers go through a series of mental or
emotional stages as they move from awareness of the product to purchase. The stages can be
categorized into cognition, affect, in conation
