Page | 1
BUS203 PRINCIPLES OF MARKETING -
SAYLOR DIRECT CREDIT FINAL
BRAND NEW OFFICIAL QUESTIONS
WITH ANSWERS.
Why would REI produce a video of campers being happy around
a campfire, singing songs, and wearing REI clothing or using REI
camping gear on social media?
a.
REI is encouraging people to go camping
b.
REI is promoting camping for the good of it
c.
REI uses social media to increase its brand equity
d.
REI wants to provide a short video for entertainment purposes X -
correct answer -
Which of the following does social media marketing typically
include?
a.
Videos
, Page | 2
b.
Adwords
c.
Keywords
d.
Personalization - correct answer -a.
Videos
Which of the following types of content could be useful for social
media marketing?
a.
Articles
b.
Keywords
c.
Customer quotes X
d.
Videos of funny cats or dogs - correct answer -
What is the primary purpose of researching keywords?
a.
, Page | 3
To find popular words
b.
To discover high-ranking websites
c.
To find the intent of the searcher
d.
To find highly competitive words - correct answer -a.
To find popular words
Why is it important to gain permission before marketing by email?
a.
To ensure customers' privacy
b.
Messages need to be seen as helpful
c.
Laws protect users from unsolicited emails
d.
To avoid damaging the company's brand or be seen as pushy -
correct answer -c.
Laws protect users from unsolicited emails
, Page | 4
What is the distinct advantage of email compared to social
media?
a.
Email is functional X
b.
Everyone has an email address
c.
Email is integrated into social media
d.
Email is independent and not owned by a single company -
correct answer -
Your boss storms in. She is frustrated that you have spent
thousands of dollars producing a YouTube video and, to date,
only five people have watched it. You explain to her that
producing content is not enough. What action do you need to take
to ensure effective social media marketing occurs?
a.
Ask everyone's parents to watch the video
b.
Wait for the video to be featured on a television show
c.
Create and execute a systematic promotional strategy for the
video
BUS203 PRINCIPLES OF MARKETING -
SAYLOR DIRECT CREDIT FINAL
BRAND NEW OFFICIAL QUESTIONS
WITH ANSWERS.
Why would REI produce a video of campers being happy around
a campfire, singing songs, and wearing REI clothing or using REI
camping gear on social media?
a.
REI is encouraging people to go camping
b.
REI is promoting camping for the good of it
c.
REI uses social media to increase its brand equity
d.
REI wants to provide a short video for entertainment purposes X -
correct answer -
Which of the following does social media marketing typically
include?
a.
Videos
, Page | 2
b.
Adwords
c.
Keywords
d.
Personalization - correct answer -a.
Videos
Which of the following types of content could be useful for social
media marketing?
a.
Articles
b.
Keywords
c.
Customer quotes X
d.
Videos of funny cats or dogs - correct answer -
What is the primary purpose of researching keywords?
a.
, Page | 3
To find popular words
b.
To discover high-ranking websites
c.
To find the intent of the searcher
d.
To find highly competitive words - correct answer -a.
To find popular words
Why is it important to gain permission before marketing by email?
a.
To ensure customers' privacy
b.
Messages need to be seen as helpful
c.
Laws protect users from unsolicited emails
d.
To avoid damaging the company's brand or be seen as pushy -
correct answer -c.
Laws protect users from unsolicited emails
, Page | 4
What is the distinct advantage of email compared to social
media?
a.
Email is functional X
b.
Everyone has an email address
c.
Email is integrated into social media
d.
Email is independent and not owned by a single company -
correct answer -
Your boss storms in. She is frustrated that you have spent
thousands of dollars producing a YouTube video and, to date,
only five people have watched it. You explain to her that
producing content is not enough. What action do you need to take
to ensure effective social media marketing occurs?
a.
Ask everyone's parents to watch the video
b.
Wait for the video to be featured on a television show
c.
Create and execute a systematic promotional strategy for the
video
