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1.2.4 LEVELS OF STRATEGY............................................................................................... 2
1.6.2 DIFFERENT ‘STRATEGY LENSES’.............................................................................. 2
2.2 PESTEL ANALYSIS......................................................................................................... 3
2.2.7 KEY DRIVERS FOR CHANGE...................................................................................... 3
2.3 FORECASTING................................................................................................................ 4
2.3.2 DIRECTIONS OF CHANGE........................................................................................... 4
3.2 THE COMPETITIVE FORCES.......................................................................................... 5
3.4.2 MARKET SEGMENTS................................................................................................... 6
4.2.1 RESOURCES AND CAPABILITIES.............................................................................. 6
4.3 VRIO................................................................................................................................. 6
5.2.2 STAKEHOLDER MAPPING.......................................................................................... 8
5.4.1 CORPORATE SOCIAL RESPONSIBILITY................................................................... 9
6.3.5 THE CULTURAL WEB.................................................................................................. 9
6.4 STRATEGIC DRIFT........................................................................................................ 11
7.1 STRATEGIC BUSINESS UNIT (SBU)............................................................................ 13
7.2 GENERIC STRATEGIES................................................................................................ 13
7.2.5 THE STRATEGY CLOCK............................................................................................ 14
8.7.1 BCG-MATRIX.............................................................................................................. 15
10.3.2 PRODUCT OR PROCESS INNOVATION.................................................................. 15
10.4.2 THE DIFFUSION S-CURVE....................................................................................... 16
11.3.3 MAIN MOTIVES FOR MERGERS AND ACQUISITION............................................. 17
1.2.4 LEVELS OF STRATEGY............................................................................................... 2
1.6.2 DIFFERENT ‘STRATEGY LENSES’.............................................................................. 2
2.2 PESTEL ANALYSIS......................................................................................................... 3
2.2.7 KEY DRIVERS FOR CHANGE...................................................................................... 3
2.3 FORECASTING................................................................................................................ 4
2.3.2 DIRECTIONS OF CHANGE........................................................................................... 4
3.2 THE COMPETITIVE FORCES.......................................................................................... 5
3.4.2 MARKET SEGMENTS................................................................................................... 6
4.2.1 RESOURCES AND CAPABILITIES.............................................................................. 6
4.3 VRIO................................................................................................................................. 6
5.2.2 STAKEHOLDER MAPPING.......................................................................................... 8
5.4.1 CORPORATE SOCIAL RESPONSIBILITY................................................................... 9
6.3.5 THE CULTURAL WEB.................................................................................................. 9
6.4 STRATEGIC DRIFT........................................................................................................ 11
7.1 STRATEGIC BUSINESS UNIT (SBU)............................................................................ 13
7.2 GENERIC STRATEGIES................................................................................................ 13
7.2.5 THE STRATEGY CLOCK............................................................................................ 14
8.7.1 BCG-MATRIX.............................................................................................................. 15
10.3.2 PRODUCT OR PROCESS INNOVATION.................................................................. 15
10.4.2 THE DIFFUSION S-CURVE....................................................................................... 16
11.3.3 MAIN MOTIVES FOR MERGERS AND ACQUISITION............................................. 17
