DECA Marketing Exam 2026 Questions
and Answers
Bait and Switch Advertising - Correct answer-Promoting a low-priced item to
attract customers to whom the business then tries to sell a higher priced item. (Too
good to be true)
business franchise - Correct answer-a semi-independent business that pays fees to a
parent company in return for the exclusive right to sell a certain product or service
in a given area
channel of distribution - Correct answer-the route a product follows and the
businesses involved in moving a product from the producer to the final consumer
clientele - Correct answer-a group of customers or patrons
Cold calls/prospecting - Correct answer-unannounced calls or visits by salespeople
Demographics - Correct answer-the characteristics of a population with respect to
age, race, and gender.
elastic demand - Correct answer-A situation in which consumer demand is
sensitive to changes in price
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, inelastic demand - Correct answer-A situation in which consumer demand is not
very sensitive to changes in price
disposable income - Correct answer-Income remaining for a person to spend or
save after all taxes have been paid
exclusive distribution - Correct answer-selling through only one intermediary in a
particular geographic area
focus group - Correct answer-A small group of people who meet under the
direction of a discussion leader to communicate their opinions about an
organization, its products, or other given issues.
Marketing Mix - Correct answer-Product, Price, Place, Promotion
geographic segmentation - Correct answer-the grouping of consumers on the basis
of where they live
growth stage - Correct answer-the Product Life Cycle stage in which a product's
sales start climbing quickly
generic - Correct answer-without a trademark; general
Indirect channel of distribution - Correct answer-a channel in which products move
from the producer to the consumer through one or more other businesses.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
and Answers
Bait and Switch Advertising - Correct answer-Promoting a low-priced item to
attract customers to whom the business then tries to sell a higher priced item. (Too
good to be true)
business franchise - Correct answer-a semi-independent business that pays fees to a
parent company in return for the exclusive right to sell a certain product or service
in a given area
channel of distribution - Correct answer-the route a product follows and the
businesses involved in moving a product from the producer to the final consumer
clientele - Correct answer-a group of customers or patrons
Cold calls/prospecting - Correct answer-unannounced calls or visits by salespeople
Demographics - Correct answer-the characteristics of a population with respect to
age, race, and gender.
elastic demand - Correct answer-A situation in which consumer demand is
sensitive to changes in price
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
, inelastic demand - Correct answer-A situation in which consumer demand is not
very sensitive to changes in price
disposable income - Correct answer-Income remaining for a person to spend or
save after all taxes have been paid
exclusive distribution - Correct answer-selling through only one intermediary in a
particular geographic area
focus group - Correct answer-A small group of people who meet under the
direction of a discussion leader to communicate their opinions about an
organization, its products, or other given issues.
Marketing Mix - Correct answer-Product, Price, Place, Promotion
geographic segmentation - Correct answer-the grouping of consumers on the basis
of where they live
growth stage - Correct answer-the Product Life Cycle stage in which a product's
sales start climbing quickly
generic - Correct answer-without a trademark; general
Indirect channel of distribution - Correct answer-a channel in which products move
from the producer to the consumer through one or more other businesses.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
