Product Manager Certification – AIPMM
Exam 2026 Questions and Answers
Agile - Correct answer-An umbrella term used to describe a group of iterative
incremental product development principles and methodologies that support the
Agile Manifesto
Agile Manifesto - Correct answer-A conceptual framework that emphasizes four
central values and twelve supplemental principles encompassing an iterative and
people orientated approach to product development. (Also called the Manifesto for
Agile Software Development.)
Agile Theory - Correct answer-Holds that Agile is designed to follow a non-linear
path more closely approximated to that of new product development instead of the
more predictable path of manufacturing, which typically follows a serial process.
Alpha Test - Correct answer-Alpha test is the first formal test of a newly developed
hardware or software product by internal people. The key objectives of the alpha
test are functionality confirmation and bug identification. When the first round of
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,bugs has been fixed, the product goes into beta test with actual users and
customers.
Ansoff Matrix - Correct answer-Analytical tool that helps managers to devise their
product and market growth strategies
Behavioral Design - Correct answer-Creating a cohesive conceptual model for the
product that is easy to learn and understand. Behavioral design meshes the task
requirements of a product with the skills, knowledge, and capabilities of the
intended users.
Beta Plan - Correct answer-Alignment around the purpose of the beta test; clarifies
the goals of the testing to be performed and the logistics of how the test is to be
conducted.
Beta Test - Correct answer-A formal, structured, and controlled test of a new
product or product capability in order to determine market readiness.
Body of Knowledge (BOK) - Correct answer-A Body of Knowledge codifies the
concepts, definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - Correct answer-A
commonly used growth-share framework that categorizes products within a
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,company's portfolio according to growth rate, market share, and positive or
negative cash flow.
Boundary Role - Correct answer-A position or role that sits at the intersection of
two points. In the case of product management, between the needs of the market
and those of the organization.
Brainstorming - Correct answer-A commonly used technique for developing
creative solutions to problems or to generate new ideas.
Brand - Correct answer-An identifying mark, label, trademark, imprint, or name
that distinguishes the originator, creator, or manufacturer of a product or service.
Branding - Correct answer-Originating, building, improving, and safeguarding a
name or symbol representing a specific product or service.
Brand Equity - Correct answer-The quality associated with a brand based on value
assessed over a significant period of time; the affirmative perception of a brand or
service based on customer loyalty and the positive reputation of a service or
product.
Brand Extension - Correct answer-Introducing a new or improved product by
associating it with an established brand image.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, Brand Identity - Correct answer-A logo, slogan, moniker, or mark associated with a
product or service by consumers that sets it apart from competitors.
Brand Positioning - Correct answer-Optimizing a brand by having a clear concept
of its strongest points and placing it among similar products to accentuate its
superiority and uniqueness in relation to competitors.
Burndown Chart - Correct answer-A visual tool used by Agile product
development teams that represents the amount of work left to do versus time.
Business Analysis - Correct answer-The practice of analyzing business needs and
identifying viable solutions in order to enable organizational change and deliver
value to stakeholders.
Business Analyst - Correct answer-An individual that uses a prescribed set of
business analysis tools and techniques to understand business needs and identify
viable solutions that will maximize the value delivered by an organization to its
stakeholders.
Business Case - Correct answer-A well-structured document that provides the
overall justification for a product or product investment and clearly demonstrates a
cost benefit analysis.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
Exam 2026 Questions and Answers
Agile - Correct answer-An umbrella term used to describe a group of iterative
incremental product development principles and methodologies that support the
Agile Manifesto
Agile Manifesto - Correct answer-A conceptual framework that emphasizes four
central values and twelve supplemental principles encompassing an iterative and
people orientated approach to product development. (Also called the Manifesto for
Agile Software Development.)
Agile Theory - Correct answer-Holds that Agile is designed to follow a non-linear
path more closely approximated to that of new product development instead of the
more predictable path of manufacturing, which typically follows a serial process.
Alpha Test - Correct answer-Alpha test is the first formal test of a newly developed
hardware or software product by internal people. The key objectives of the alpha
test are functionality confirmation and bug identification. When the first round of
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,bugs has been fixed, the product goes into beta test with actual users and
customers.
Ansoff Matrix - Correct answer-Analytical tool that helps managers to devise their
product and market growth strategies
Behavioral Design - Correct answer-Creating a cohesive conceptual model for the
product that is easy to learn and understand. Behavioral design meshes the task
requirements of a product with the skills, knowledge, and capabilities of the
intended users.
Beta Plan - Correct answer-Alignment around the purpose of the beta test; clarifies
the goals of the testing to be performed and the logistics of how the test is to be
conducted.
Beta Test - Correct answer-A formal, structured, and controlled test of a new
product or product capability in order to determine market readiness.
Body of Knowledge (BOK) - Correct answer-A Body of Knowledge codifies the
concepts, definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - Correct answer-A
commonly used growth-share framework that categorizes products within a
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,company's portfolio according to growth rate, market share, and positive or
negative cash flow.
Boundary Role - Correct answer-A position or role that sits at the intersection of
two points. In the case of product management, between the needs of the market
and those of the organization.
Brainstorming - Correct answer-A commonly used technique for developing
creative solutions to problems or to generate new ideas.
Brand - Correct answer-An identifying mark, label, trademark, imprint, or name
that distinguishes the originator, creator, or manufacturer of a product or service.
Branding - Correct answer-Originating, building, improving, and safeguarding a
name or symbol representing a specific product or service.
Brand Equity - Correct answer-The quality associated with a brand based on value
assessed over a significant period of time; the affirmative perception of a brand or
service based on customer loyalty and the positive reputation of a service or
product.
Brand Extension - Correct answer-Introducing a new or improved product by
associating it with an established brand image.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, Brand Identity - Correct answer-A logo, slogan, moniker, or mark associated with a
product or service by consumers that sets it apart from competitors.
Brand Positioning - Correct answer-Optimizing a brand by having a clear concept
of its strongest points and placing it among similar products to accentuate its
superiority and uniqueness in relation to competitors.
Burndown Chart - Correct answer-A visual tool used by Agile product
development teams that represents the amount of work left to do versus time.
Business Analysis - Correct answer-The practice of analyzing business needs and
identifying viable solutions in order to enable organizational change and deliver
value to stakeholders.
Business Analyst - Correct answer-An individual that uses a prescribed set of
business analysis tools and techniques to understand business needs and identify
viable solutions that will maximize the value delivered by an organization to its
stakeholders.
Business Case - Correct answer-A well-structured document that provides the
overall justification for a product or product investment and clearly demonstrates a
cost benefit analysis.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
