Product Mgmt Certification (AIPMM)
Exam 2026 Questions and Answers
What is the #1 reason for new product failure? - Correct answer-Weak value
proposition and/or differentiation
What are other reasons for new product failure? - Correct answer-Insufficient up-
front homework, lack of customer input, scope creep, functional silos, lack of
focus, lack of competency
What are the four "Ps" of Marketing? - Correct answer-Product, Price, Place,
Promotion
What is Promotion? - Correct answer-How to market the product
What is Place? - Correct answer-Channel we sell product to customers on
What is Price? - Correct answer-Pricing strategy i.e. chargebacks
What does a product lifecycle management include? - Correct answer-1)
Determining likely models for each product (understanding potential revenue and
cash flow patterns) 2) Identifying when product needs support, redesign, renewal,
withdrawal
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,What are the benefits of product life cycle management? - Correct answer-1)
Provides input to strategic marketing planning and portfolio management 2)
Provides insight into tactical requirements
Best to what and on what drives product success? - Correct answer-Best to market,
on time
What drives on-time launch? - Correct answer-Cross-functional teams
What drives profitability? - Correct answer-Unique, superior product quality
What are the 7 keys to successful product management? - Correct answer-1)
Customer focus 2) Front-end loaded 3) Positioning 4) Product strategy and
roadmap 5) CFT 6) Investment mind-set 7) Metrics, accountability, and continuous
improvement
What is a product manager typically more focused on? - Correct answer-
Marketing-focused and externally-facing
What is a product owner typically more focused on? - Correct answer-Engineering-
focused and internally-facing
How do a Project Manager and Product Manager role differ? - Correct answer-A
project manager should manage work. A product manager should manage assets.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,What is the best measure of progress for software products? - Correct answer-
Working software
What is one important thing sprint retros can be used for? - Correct answer-
Coming back to story point estimates and looking at how to improve forecasting
for future sprints
What are the responsibilities of a Product Manager? - Correct answer-1) To be
market/customer-facing 2) To be collocated and typically reports to
marketing/business 3) Focuses on market segments, portfolio, positioning and ROI
4) Collaborates with POs 4) Owns the vision 5) Drives the release
What are the responsibilities of the Product Owner? - Correct answer-1) To be
product/technology-facing 2) To be collocated & typically reports to
development/technology 4) Focuses on product and implementation technology 5)
Collaborates with PdMs 4) Owns the implementation 5) Drives the iteration
What are the basic product lifecycle stages? - Correct answer-1) Introduction 2)
Growth 3) Maturity 4) Decline
What is market share? - Correct answer-The portion of a market controlled by a
particular company or product (how much of the market you own). Y-axis
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, What is market growth? - Correct answer-How fast new customers are coming into
a particular market. X-axis
What is an example of a question mark product? (Google product line) - Correct
answer-Google Play
What is an example of a star product? (Google product line) - Correct answer-
Youtube
What is an example of a cash cow product? (Google product line) - Correct
answer-Google Search
What is an example of an out to pasture/dog product? (Google product line) -
Correct answer-Orkut (Google Social Network)
What is a Star product? - Correct answer-Product that is a "star" in its market
because it holds market share and there is potential for growth in its market. Still
continuously innovating to meet market demands and to differentiate
What is a Question Mark product? - Correct answer-Product that has low market
share but has a high potential for market growth. We aren't certain yet about its
customer segmentation because we are still listening to the market. Still in
investment phase.
BUILD strategy.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
Exam 2026 Questions and Answers
What is the #1 reason for new product failure? - Correct answer-Weak value
proposition and/or differentiation
What are other reasons for new product failure? - Correct answer-Insufficient up-
front homework, lack of customer input, scope creep, functional silos, lack of
focus, lack of competency
What are the four "Ps" of Marketing? - Correct answer-Product, Price, Place,
Promotion
What is Promotion? - Correct answer-How to market the product
What is Place? - Correct answer-Channel we sell product to customers on
What is Price? - Correct answer-Pricing strategy i.e. chargebacks
What does a product lifecycle management include? - Correct answer-1)
Determining likely models for each product (understanding potential revenue and
cash flow patterns) 2) Identifying when product needs support, redesign, renewal,
withdrawal
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,What are the benefits of product life cycle management? - Correct answer-1)
Provides input to strategic marketing planning and portfolio management 2)
Provides insight into tactical requirements
Best to what and on what drives product success? - Correct answer-Best to market,
on time
What drives on-time launch? - Correct answer-Cross-functional teams
What drives profitability? - Correct answer-Unique, superior product quality
What are the 7 keys to successful product management? - Correct answer-1)
Customer focus 2) Front-end loaded 3) Positioning 4) Product strategy and
roadmap 5) CFT 6) Investment mind-set 7) Metrics, accountability, and continuous
improvement
What is a product manager typically more focused on? - Correct answer-
Marketing-focused and externally-facing
What is a product owner typically more focused on? - Correct answer-Engineering-
focused and internally-facing
How do a Project Manager and Product Manager role differ? - Correct answer-A
project manager should manage work. A product manager should manage assets.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,What is the best measure of progress for software products? - Correct answer-
Working software
What is one important thing sprint retros can be used for? - Correct answer-
Coming back to story point estimates and looking at how to improve forecasting
for future sprints
What are the responsibilities of a Product Manager? - Correct answer-1) To be
market/customer-facing 2) To be collocated and typically reports to
marketing/business 3) Focuses on market segments, portfolio, positioning and ROI
4) Collaborates with POs 4) Owns the vision 5) Drives the release
What are the responsibilities of the Product Owner? - Correct answer-1) To be
product/technology-facing 2) To be collocated & typically reports to
development/technology 4) Focuses on product and implementation technology 5)
Collaborates with PdMs 4) Owns the implementation 5) Drives the iteration
What are the basic product lifecycle stages? - Correct answer-1) Introduction 2)
Growth 3) Maturity 4) Decline
What is market share? - Correct answer-The portion of a market controlled by a
particular company or product (how much of the market you own). Y-axis
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, What is market growth? - Correct answer-How fast new customers are coming into
a particular market. X-axis
What is an example of a question mark product? (Google product line) - Correct
answer-Google Play
What is an example of a star product? (Google product line) - Correct answer-
Youtube
What is an example of a cash cow product? (Google product line) - Correct
answer-Google Search
What is an example of an out to pasture/dog product? (Google product line) -
Correct answer-Orkut (Google Social Network)
What is a Star product? - Correct answer-Product that is a "star" in its market
because it holds market share and there is potential for growth in its market. Still
continuously innovating to meet market demands and to differentiate
What is a Question Mark product? - Correct answer-Product that has low market
share but has a high potential for market growth. We aren't certain yet about its
customer segmentation because we are still listening to the market. Still in
investment phase.
BUILD strategy.
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
