D174 UNIT 3 (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
What are examples of types of market research that are appropriate ways to select a
target market?
Choose two. - correct answer Buyer behavior analysis
Needs assessment
Correct! Appropriate kinds of market research for the selection of a target market are
identification of segmentation, market segmentation study, needs assessment,
determination of purchase criteria, buyer behavior analysis, and market demand
estimation. All these types of market research help a company determine what the
ideal target market is for its product or service.
Market research - correct answer the process that marketers use to conduct research
and collection of data on specific market questions.
Market information systems - correct answer provide marketers the ability to collect
and analyze large amounts of information to make marketing decisions. It is a process
of identifying, collecting, and analyzing data and sharing that information with
marketing leaders.
What can a company learn from prospective and current customer inquiries? - correct
answer New product ideas or features
Correct! Customer inquiries are internal information sources that marketers can
analyze to identify new product ideas or features based on what the customer needs.
Why should marketers use internal data information sources?
Choose two. - correct answer To access readily available data
To identify problems from the data
Correct! Internal data can show threats to a business and opportunities almost
instantaneously. There is no lag, there are no studies to be ordered, and the data come
directly from the target audience.
One of the most common external forces is - correct answer demographic information.
Market information systems are ongoing, evolving data and research processes.
External and internal forces impact market research and strategies such as - correct
answer organizational changes, economic shifts, and customer value shifts. Those
, D174 UNIT 3 (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
shifts offer different perspectives and information to better sort and acquire specific,
helpful data.
Correlational research - correct answer used when a researcher measures two
variables and looks for statistical relationships, or correlation, between the two.With
the laptop launch, a correlational research study may address the relationship
between the price of the new laptop and sales. Having this understanding could give
the marketer additional insight when establishing an entry price point and pricing
strategy.
Regression analysis - correct answer conducted when a study examines multiple
variables, including a dependent and one or more independent variables. For the
laptop launch, an example of regression analysis could be to study the effect of an
advertising campaign on new laptop purchases.
Crosstabulation research - correct answer used to analyze the relationship between
multiple variables. With the new laptop launch, a crosstabulation study may compare
laptop features such as screen size, battery life, price, and size with consumer
demographics such as age, income, or stage of life to determine which laptop features
match with a target market.
Different types of research are required to achieve results to formulate good
marketing decisions. - correct answer Examples of research types include
exploratory, descriptive, and causal.
Online sampling tools - correct answer are a cost-effective way of collecting data by
enabling participants to contribute regardless of location by using an internet
connection.
What are common challenges of gathering primary data when conducting global
market research?
Choose two. - correct answer Unreliable sampling procedures
Cultural views toward research
Correct! Unwillingness to respond, unreliable sampling procedures, inaccurate
language translations, and insufficient comprehension are the four biggest challenges
of collecting primary data in global markets.
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
What are examples of types of market research that are appropriate ways to select a
target market?
Choose two. - correct answer Buyer behavior analysis
Needs assessment
Correct! Appropriate kinds of market research for the selection of a target market are
identification of segmentation, market segmentation study, needs assessment,
determination of purchase criteria, buyer behavior analysis, and market demand
estimation. All these types of market research help a company determine what the
ideal target market is for its product or service.
Market research - correct answer the process that marketers use to conduct research
and collection of data on specific market questions.
Market information systems - correct answer provide marketers the ability to collect
and analyze large amounts of information to make marketing decisions. It is a process
of identifying, collecting, and analyzing data and sharing that information with
marketing leaders.
What can a company learn from prospective and current customer inquiries? - correct
answer New product ideas or features
Correct! Customer inquiries are internal information sources that marketers can
analyze to identify new product ideas or features based on what the customer needs.
Why should marketers use internal data information sources?
Choose two. - correct answer To access readily available data
To identify problems from the data
Correct! Internal data can show threats to a business and opportunities almost
instantaneously. There is no lag, there are no studies to be ordered, and the data come
directly from the target audience.
One of the most common external forces is - correct answer demographic information.
Market information systems are ongoing, evolving data and research processes.
External and internal forces impact market research and strategies such as - correct
answer organizational changes, economic shifts, and customer value shifts. Those
, D174 UNIT 3 (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
shifts offer different perspectives and information to better sort and acquire specific,
helpful data.
Correlational research - correct answer used when a researcher measures two
variables and looks for statistical relationships, or correlation, between the two.With
the laptop launch, a correlational research study may address the relationship
between the price of the new laptop and sales. Having this understanding could give
the marketer additional insight when establishing an entry price point and pricing
strategy.
Regression analysis - correct answer conducted when a study examines multiple
variables, including a dependent and one or more independent variables. For the
laptop launch, an example of regression analysis could be to study the effect of an
advertising campaign on new laptop purchases.
Crosstabulation research - correct answer used to analyze the relationship between
multiple variables. With the new laptop launch, a crosstabulation study may compare
laptop features such as screen size, battery life, price, and size with consumer
demographics such as age, income, or stage of life to determine which laptop features
match with a target market.
Different types of research are required to achieve results to formulate good
marketing decisions. - correct answer Examples of research types include
exploratory, descriptive, and causal.
Online sampling tools - correct answer are a cost-effective way of collecting data by
enabling participants to contribute regardless of location by using an internet
connection.
What are common challenges of gathering primary data when conducting global
market research?
Choose two. - correct answer Unreliable sampling procedures
Cultural views toward research
Correct! Unwillingness to respond, unreliable sampling procedures, inaccurate
language translations, and insufficient comprehension are the four biggest challenges
of collecting primary data in global markets.
