D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Marketing Management - correct answer The leading and managing of the facets of
marketing to improve individual, unit, and organizational performance.
Marketing's stakeholders - correct answer Any person or entity inside or outside a
firm with whom marketing interacts, impacts, and is impacted by.
Societal marketing - correct answer The concept that, at the broadest level, members
of society at large can be viewed as a stakeholder for marketing.
Sustainability - correct answer The practicing of business that meets humanity's needs
without harming future generations.
Value - correct answer A ratio of the bundle of benefits a customer receives from an
offering compared to the costs incurred by the customer in acquiring that bundle of
benefits.
Exchange - correct answer The giving up of something of value for something desired.
Production orientation - correct answer The maximization of production capacity
through improvements in products and production activities without much regard for
what is going on in the marketplace.
Sales Orientation - correct answer The increase of sales and consequently production
capacity utilization by having salespeople "push" product into the hands of customers.
Marketing concept - correct answer Business philosophy that emphasizes an
organization-wide customer orientation with the objective of achieving long-run
profits.
Marketing mix (4P's of marketing) - correct answer Product, price, place, and
promotion—the fundamental elements that comprise the marketer's tool kit that can
be developed in unique combinations to set the product or brand apart from the
competition.
Customer-centric - correct answer Placing the customer at the core of the enterprise
and focusing on investments in customers over the long term.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Differentiation - correct answer Communicating and delivering value in different ways
to different customer groups.
Market orientation - correct answer The implementation of the marketing concept,
based on an understanding of customers and competitors.
Customer orientation - correct answer Placing the customer at the core of all aspects
of the enterprise.
Relationship orientation - correct answer Investing in keeping and cultivating
profitable current customers instead of constantly having to invest in gaining new
ones.
one-to-one marketing - correct answer Directing energy and resources into
establishing a learning relationship with each customer and connecting that
knowledge with the firm's production and service capabilities to fulfill that customer's
needs in as customary a manner as possible.
mass customization - correct answer Combining flexible manufacturing with flexible
marketing to greatly enhance customer choice.
Marketing - correct answer The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
Strategic marketing - correct answer The long-term, firm-level commitment to
investing in marketing—supported at the highest organization level—for the purpose of
enhancing organizational performance.
Marketing (Big M) - correct answer The dimension of marketing that focuses on
external forces that affect the organization and serves as the driver of business
strategy.
marketing (little m) - correct answer The dimension of marketing that focuses on the
functional or operational level of the organization.
tactical marketing - correct answer Marketing activities that take place at the
functional or operational level of a firm.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
marketing metrics - correct answer Tools and processes designed to identify, track,
evaluate, and provide key benchmarks for improvement of marketing activities.
Benefit - correct answer type of utility that a company and its products (and services)
provide its customers.
Utility - correct answer want-satisfying power of a good or service.
Major kinds of utility - correct answer Form, time, Place, Ownership
How is Form utility created? - correct answer firm converts raw materials into
finished products that are desired by the market.
Which Utility is created by Marketing? - correct answer Time, Place, Ownership
Form Utility - correct answer created when the firm converts raw materials into
finished products that are desired by the market.
Value Proposition - correct answer The whole bundle of benefits a company promises
to deliver to the customer, not just the benefits of the product itself.
Customer Satisfaction - correct answer The level of liking an individual harbors for an
offering
Customer Loyalty - correct answer A customer's commitment to a company and its
products and brands for the long run.
Customer Retention - correct answer Low propensity among a firm's customer base to
consider switching to other providers.
Value Chain - correct answer The synthesis of activities within a firm involved in
designing, producing, marketing, delivering, and supporting its products or services.
Value-Creating Activities - correct answer Activities within a firm's value chain that act
to increase the value of its products and services for its customers. These can take the
form of either primary activities or support activities.
, D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Marketing Planning - correct answer The ongoing process of developing and
implementing market-driven strategies for an organization.
Marketing Plan - correct answer The resulting document that records the marketing
planning process in a useful framework.
Market-Driven strategic planning - correct answer The process at the corporate or
strategic business unit (SBU) level of a firm that acts to marshal the various resource
and functional areas toward a central purpose around the customer.
Strategic Business Units - correct answer A business within a larger company with its
own set of competitors and plan
Corporate-Level Planning - correct answer An umbrella plan for the overall direction
of the corporation developed above the strategic business unit (SBU) level.
SBU-Level Strategic plan - correct answer Planning that occurs within each of the
firm's strategic business units (SBUs) designed to meet individual performance
requirements and contribute satisfactorily to the overall corporate plan
Portfolio analysis - correct answer A tool used in strategic planning for multibusiness
corporations that views SBUs, and sometimes even product lines, as a series of
investments from which it expects maximization of returns.
Boston Consulting Group BCG or Growth Share Matrix - correct answer A popular
approach for in-firm portfolio analysis that categorizes business units' level of
contribution to the overall firm based on two factors: market growth rate and
competitive position.
Functional level plans - correct answer Plans for each business function that makes
up one of the firm's strategic business units (SBUs). These include core business
functions within each SBU such as operations, marketing, and finance, as well as other
pertinent operational areas.
Mission Statement - correct answer The verbal articulation of an organization's
purpose, or reason for existence.
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Marketing Management - correct answer The leading and managing of the facets of
marketing to improve individual, unit, and organizational performance.
Marketing's stakeholders - correct answer Any person or entity inside or outside a
firm with whom marketing interacts, impacts, and is impacted by.
Societal marketing - correct answer The concept that, at the broadest level, members
of society at large can be viewed as a stakeholder for marketing.
Sustainability - correct answer The practicing of business that meets humanity's needs
without harming future generations.
Value - correct answer A ratio of the bundle of benefits a customer receives from an
offering compared to the costs incurred by the customer in acquiring that bundle of
benefits.
Exchange - correct answer The giving up of something of value for something desired.
Production orientation - correct answer The maximization of production capacity
through improvements in products and production activities without much regard for
what is going on in the marketplace.
Sales Orientation - correct answer The increase of sales and consequently production
capacity utilization by having salespeople "push" product into the hands of customers.
Marketing concept - correct answer Business philosophy that emphasizes an
organization-wide customer orientation with the objective of achieving long-run
profits.
Marketing mix (4P's of marketing) - correct answer Product, price, place, and
promotion—the fundamental elements that comprise the marketer's tool kit that can
be developed in unique combinations to set the product or brand apart from the
competition.
Customer-centric - correct answer Placing the customer at the core of the enterprise
and focusing on investments in customers over the long term.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Differentiation - correct answer Communicating and delivering value in different ways
to different customer groups.
Market orientation - correct answer The implementation of the marketing concept,
based on an understanding of customers and competitors.
Customer orientation - correct answer Placing the customer at the core of all aspects
of the enterprise.
Relationship orientation - correct answer Investing in keeping and cultivating
profitable current customers instead of constantly having to invest in gaining new
ones.
one-to-one marketing - correct answer Directing energy and resources into
establishing a learning relationship with each customer and connecting that
knowledge with the firm's production and service capabilities to fulfill that customer's
needs in as customary a manner as possible.
mass customization - correct answer Combining flexible manufacturing with flexible
marketing to greatly enhance customer choice.
Marketing - correct answer The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large.
Strategic marketing - correct answer The long-term, firm-level commitment to
investing in marketing—supported at the highest organization level—for the purpose of
enhancing organizational performance.
Marketing (Big M) - correct answer The dimension of marketing that focuses on
external forces that affect the organization and serves as the driver of business
strategy.
marketing (little m) - correct answer The dimension of marketing that focuses on the
functional or operational level of the organization.
tactical marketing - correct answer Marketing activities that take place at the
functional or operational level of a firm.
,D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
marketing metrics - correct answer Tools and processes designed to identify, track,
evaluate, and provide key benchmarks for improvement of marketing activities.
Benefit - correct answer type of utility that a company and its products (and services)
provide its customers.
Utility - correct answer want-satisfying power of a good or service.
Major kinds of utility - correct answer Form, time, Place, Ownership
How is Form utility created? - correct answer firm converts raw materials into
finished products that are desired by the market.
Which Utility is created by Marketing? - correct answer Time, Place, Ownership
Form Utility - correct answer created when the firm converts raw materials into
finished products that are desired by the market.
Value Proposition - correct answer The whole bundle of benefits a company promises
to deliver to the customer, not just the benefits of the product itself.
Customer Satisfaction - correct answer The level of liking an individual harbors for an
offering
Customer Loyalty - correct answer A customer's commitment to a company and its
products and brands for the long run.
Customer Retention - correct answer Low propensity among a firm's customer base to
consider switching to other providers.
Value Chain - correct answer The synthesis of activities within a firm involved in
designing, producing, marketing, delivering, and supporting its products or services.
Value-Creating Activities - correct answer Activities within a firm's value chain that act
to increase the value of its products and services for its customers. These can take the
form of either primary activities or support activities.
, D174 Exam Guide (Latest Update 2025 /
2026) Marketing Management Questions
with 100% Correct Verified Answers [Grade
A] - WGU
Marketing Planning - correct answer The ongoing process of developing and
implementing market-driven strategies for an organization.
Marketing Plan - correct answer The resulting document that records the marketing
planning process in a useful framework.
Market-Driven strategic planning - correct answer The process at the corporate or
strategic business unit (SBU) level of a firm that acts to marshal the various resource
and functional areas toward a central purpose around the customer.
Strategic Business Units - correct answer A business within a larger company with its
own set of competitors and plan
Corporate-Level Planning - correct answer An umbrella plan for the overall direction
of the corporation developed above the strategic business unit (SBU) level.
SBU-Level Strategic plan - correct answer Planning that occurs within each of the
firm's strategic business units (SBUs) designed to meet individual performance
requirements and contribute satisfactorily to the overall corporate plan
Portfolio analysis - correct answer A tool used in strategic planning for multibusiness
corporations that views SBUs, and sometimes even product lines, as a series of
investments from which it expects maximization of returns.
Boston Consulting Group BCG or Growth Share Matrix - correct answer A popular
approach for in-firm portfolio analysis that categorizes business units' level of
contribution to the overall firm based on two factors: market growth rate and
competitive position.
Functional level plans - correct answer Plans for each business function that makes
up one of the firm's strategic business units (SBUs). These include core business
functions within each SBU such as operations, marketing, and finance, as well as other
pertinent operational areas.
Mission Statement - correct answer The verbal articulation of an organization's
purpose, or reason for existence.
