MAR 3023 EXAM WITH COMPLETE
SOLUTIONS 100- VERIFIED
customer-centric7(ch.71)7-
correct7answer✔ ✔ company7customizes7its7product7and7service7offerings7based7on
7
data7generated7through7interactions7between7the7customer7and7the7company
7
customer7percieved7value7(ch.71)7-7correct7answer✔ ✔
Product7performance,7Earning7trust,7Creating7satisfaction:7fair7price,7Provide7facts,7Or
ganizational7support
customer7relationship7management7(CRM)7(ch.71)7-7correct7answer✔ ✔ a7company-
wide7business7strategy7designed7to7optimize7profitability,7revenue,7and7customer7satisf
action7by7focusing7on7highly7defined7and7precise7customer7groups
customer7satisfaction7(ch.71)7-7correct7answer✔ ✔
customers'7evaluation7of7a7good7or7service7in7terms7of7whether7it7has7met7their7needs
and7expectations
7
, customer7value7(ch.71)7-7correct7answer✔ ✔
the7relationship7between7benefits7and7the7sacrifice7necessary7to7obtain7those7benefits
market7orientation7(ch.71)7-7correct7answer✔ ✔
a7sale7does7not7depend7on7an7aggressive7sales7force7but7rather7the7customer's7decisi
on7to7purchase7the7product
marketing7(ch.71)7-7correct7answer✔ ✔
the7activity,7set7of7institutions,7and7processes7for7creating,7communicating,7delivering,
and7exchanging7offerings7that7have7value7for7customers,7clients,7partners,7and7society7
7
at7large
marketing7concept7(ch.71)7-7correct7answer✔ ✔
the7idea7that7the7social7and7economic7justification7for7an7organization's7existence7is7th
e7satisfaction7of7customer7wants7and7needs7while7meeting7organizational7objectives
sales7orientation7(ch.71)7-7correct7answer✔ ✔
people7buy7more7from7aggressive7sales7techniques,7high7sales7=7high7profits
production7orientation7(ch.71)7-7correct7answer✔ ✔
focuses7on7the7internal7capabilities7of7the7firm7rather7than7the7desires7and7needs7of7th
e7marketplace
SOLUTIONS 100- VERIFIED
customer-centric7(ch.71)7-
correct7answer✔ ✔ company7customizes7its7product7and7service7offerings7based7on
7
data7generated7through7interactions7between7the7customer7and7the7company
7
customer7percieved7value7(ch.71)7-7correct7answer✔ ✔
Product7performance,7Earning7trust,7Creating7satisfaction:7fair7price,7Provide7facts,7Or
ganizational7support
customer7relationship7management7(CRM)7(ch.71)7-7correct7answer✔ ✔ a7company-
wide7business7strategy7designed7to7optimize7profitability,7revenue,7and7customer7satisf
action7by7focusing7on7highly7defined7and7precise7customer7groups
customer7satisfaction7(ch.71)7-7correct7answer✔ ✔
customers'7evaluation7of7a7good7or7service7in7terms7of7whether7it7has7met7their7needs
and7expectations
7
, customer7value7(ch.71)7-7correct7answer✔ ✔
the7relationship7between7benefits7and7the7sacrifice7necessary7to7obtain7those7benefits
market7orientation7(ch.71)7-7correct7answer✔ ✔
a7sale7does7not7depend7on7an7aggressive7sales7force7but7rather7the7customer's7decisi
on7to7purchase7the7product
marketing7(ch.71)7-7correct7answer✔ ✔
the7activity,7set7of7institutions,7and7processes7for7creating,7communicating,7delivering,
and7exchanging7offerings7that7have7value7for7customers,7clients,7partners,7and7society7
7
at7large
marketing7concept7(ch.71)7-7correct7answer✔ ✔
the7idea7that7the7social7and7economic7justification7for7an7organization's7existence7is7th
e7satisfaction7of7customer7wants7and7needs7while7meeting7organizational7objectives
sales7orientation7(ch.71)7-7correct7answer✔ ✔
people7buy7more7from7aggressive7sales7techniques,7high7sales7=7high7profits
production7orientation7(ch.71)7-7correct7answer✔ ✔
focuses7on7the7internal7capabilities7of7the7firm7rather7than7the7desires7and7needs7of7th
e7marketplace
