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solutions for business research exam

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Exam of 1 pages for the course bUSINESS at Saxion (Perfect practice)

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Exercises week 1 with answers
Question 1: Identify the units, variables and settings

a. Which brand of cola has the lowest selling price in the Irish supermarkets?
Unit is brands of cola, variable is selling price, setting is Irish supermarkets

b. Which Dutch football club has the most “likes” on Facebook during the last football season?
Units are Dutch football clubs, variable is amount of likes, setting is Facebook, last football
season

c. What was the average length of Dutch men in 2016?
Units: Dutch men, variable: length, setting 2016.

d. To what extent does the level of education has an effect on income of Italian residents?
Unit: Italian residents, variables: level of education, level of income, setting: Italy

e. What are the purchasing prices of the sandwiches sold at the restaurant of Saxion Deventer?
Units: sandwiches, variable: purchasing prices, setting: restaurant Saxion Deventer

f. Which placing strategy can Apple employ to best introduce its laptops to the Vietnamese
market?
Unit: placing strategy, variables is elements of placing strategy, setting is Vietnam, Apple

g. What is the average amount of hours teenagers in the United Kingdom sleep per night?
Units: Teenagers, variable: hours of sleep per night, setting is United Kingdom

h. What is the life expectancy of people who are born in Argentina in 2015?
Unit is people born, variable is life expectancy, setting is Argentina, 2015

i. How many students studying in Europe play Pokemon Go on a weekly basis?
Unit is students, variable is playing Pokemon Go on a weekly basis, setting is Europa


j. Which materials are used to produce the different types of Apple watches in the USA?
Units: Apple watches
Variables: materials used
Setting: Apple, America

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