JMC 101 Final Exam Questions and Answers (The
University of Kansas 2025)
media conglomerates - -A large media company that owns many companies, which often
specialize in their own medium.
-the frightful five - -Google, Facebook, Amazon, Apple, Microsoft
-geo-fencing - -Defines locations as preferred for particular ads. It relies on our location
data that way brands reach their exact audience
-product placement - -a marketing strategy where branded products or goods are put into
media content, such as movies, TV shows, or video games, for promotional purposes.
-nielson ratings - -Set-top boxes put on top of TV's (1985) that monitor TVs in more than
5,500 U.S Homes. The boxes generate a show's ratings and evolve to track other devices
and viewer attention
-cool hunting - -in journalism involves spotting emerging trends and subcultures to
generate fresh content and predict future reader interests.
-Rupert Murdoch - -(93 years old from AUS) A powerful media executive who built a
global empire of newspapers, television networks, and film studios.
-the Hollywood 10 - -blacklisted screenwriters and directors who defied McCarthyism by
refusing to answer questions about communism in journalism.
-nickelodeon - -early movie theaters, typically small and inexpensive, where audiences
could watch short films, often for just a nickel, hence the name. Used a Kinetoscope in their
theaters.
-jaws - -Reporting that makes stories extra exciting or scary to get more people to read or
watch.
-What are the most common ways that media companies create revenue? - --
Advertising/Marketing - Media paid by sellers hoping to connect buyers. Product
placement or "BUY ME".
-Purchase/Subscription - Media paid by consumers who value access to media.
-Aid/Donation - Governments support media that is in the public interest, for example,
public radio. Supporters pay for media that they value.
-Emerging models - Publishing critical investigations of companies, making investments
that profit when company value falls.
, -Why is it important that media producers measure/track their audience? How do they do
that measuring/tracking? - -Media producers track audiences to understand who
consumes their content and tracking helps create better content for more engagement.
Increase in detail and classiness. Ad rates rely on tracking views and attention.
-Identify the six major media conglomerates and five major technology conglomerates that
create most of our media experiences. - -Media:
-Comcast (NBC, Universal, Telemundo)
-Walt Disney Company (ABC, ESPN, Pixar, Marvel)
-Paramount Global (CBS, Showtime, Nickelodeon, MTV)
-Sony (Sony Pictures, Playstation, Columbia Records)
-Fox Corp. (Fox News, Fox Sports)
-AT&T (CNN, HBO, Warner Bros, DC Comics)
Technology:
-Apple (iPhone, iPad, Apple TV+, App Store)
-Alphabet (Google, YouTube, Android)
-Meta Platforms (Facebook, Instagram, WhatsApp)
-Microsoft (Xbox, Windows, LinkedIn)
-Amazon (Streaming services, Online Shopping, Kindle, Twitch)
-How can the interaction between the modern media and the consumer be seen as a trade-
off of benefits and costs for consumers? - -The audience gets free or discounted services
while the media gets data about your habits and history.
-What are the stated aims of the government in regulating technology conglomerates? How
are current cases linked to previous cases? - -To ensure fair competition, protect consumer
privacy, and prevent monopolies, with current cases often linked to previous antitrust
investigations and concerns over market dominance.
-"Merchants of Cool"
In what ways are both marketing and the search for "cool" never-ending cycles? - -These
are both never-ending cycles because as markets chase brief trends, their efforts making
cool mainstream and forcing the search for the next new thing by trendsetters, all fueled by
the ever-evolving definition of coolness and the generational need to define it once more.
-Fresh Air: "The Changing Hollywood Landscape"
Describe the recent trends in media ownership and branding in the movie and television
industries. - --Warner Bros is 3 companies (Discover+Script Networks+Time Warner) that
used to be independent.
-Disney bought Marvel, Lucas Film, and has purchased assets from Rupert Murdoch.
-Paramount Global owns CBS and most global news networks.
-How have new producers (like Apple and Amazon, who were previously just distributors)
impacted the movie and TV industry? - --Big Producer CEOs are controlling the media but
it is not their main primary value.
University of Kansas 2025)
media conglomerates - -A large media company that owns many companies, which often
specialize in their own medium.
-the frightful five - -Google, Facebook, Amazon, Apple, Microsoft
-geo-fencing - -Defines locations as preferred for particular ads. It relies on our location
data that way brands reach their exact audience
-product placement - -a marketing strategy where branded products or goods are put into
media content, such as movies, TV shows, or video games, for promotional purposes.
-nielson ratings - -Set-top boxes put on top of TV's (1985) that monitor TVs in more than
5,500 U.S Homes. The boxes generate a show's ratings and evolve to track other devices
and viewer attention
-cool hunting - -in journalism involves spotting emerging trends and subcultures to
generate fresh content and predict future reader interests.
-Rupert Murdoch - -(93 years old from AUS) A powerful media executive who built a
global empire of newspapers, television networks, and film studios.
-the Hollywood 10 - -blacklisted screenwriters and directors who defied McCarthyism by
refusing to answer questions about communism in journalism.
-nickelodeon - -early movie theaters, typically small and inexpensive, where audiences
could watch short films, often for just a nickel, hence the name. Used a Kinetoscope in their
theaters.
-jaws - -Reporting that makes stories extra exciting or scary to get more people to read or
watch.
-What are the most common ways that media companies create revenue? - --
Advertising/Marketing - Media paid by sellers hoping to connect buyers. Product
placement or "BUY ME".
-Purchase/Subscription - Media paid by consumers who value access to media.
-Aid/Donation - Governments support media that is in the public interest, for example,
public radio. Supporters pay for media that they value.
-Emerging models - Publishing critical investigations of companies, making investments
that profit when company value falls.
, -Why is it important that media producers measure/track their audience? How do they do
that measuring/tracking? - -Media producers track audiences to understand who
consumes their content and tracking helps create better content for more engagement.
Increase in detail and classiness. Ad rates rely on tracking views and attention.
-Identify the six major media conglomerates and five major technology conglomerates that
create most of our media experiences. - -Media:
-Comcast (NBC, Universal, Telemundo)
-Walt Disney Company (ABC, ESPN, Pixar, Marvel)
-Paramount Global (CBS, Showtime, Nickelodeon, MTV)
-Sony (Sony Pictures, Playstation, Columbia Records)
-Fox Corp. (Fox News, Fox Sports)
-AT&T (CNN, HBO, Warner Bros, DC Comics)
Technology:
-Apple (iPhone, iPad, Apple TV+, App Store)
-Alphabet (Google, YouTube, Android)
-Meta Platforms (Facebook, Instagram, WhatsApp)
-Microsoft (Xbox, Windows, LinkedIn)
-Amazon (Streaming services, Online Shopping, Kindle, Twitch)
-How can the interaction between the modern media and the consumer be seen as a trade-
off of benefits and costs for consumers? - -The audience gets free or discounted services
while the media gets data about your habits and history.
-What are the stated aims of the government in regulating technology conglomerates? How
are current cases linked to previous cases? - -To ensure fair competition, protect consumer
privacy, and prevent monopolies, with current cases often linked to previous antitrust
investigations and concerns over market dominance.
-"Merchants of Cool"
In what ways are both marketing and the search for "cool" never-ending cycles? - -These
are both never-ending cycles because as markets chase brief trends, their efforts making
cool mainstream and forcing the search for the next new thing by trendsetters, all fueled by
the ever-evolving definition of coolness and the generational need to define it once more.
-Fresh Air: "The Changing Hollywood Landscape"
Describe the recent trends in media ownership and branding in the movie and television
industries. - --Warner Bros is 3 companies (Discover+Script Networks+Time Warner) that
used to be independent.
-Disney bought Marvel, Lucas Film, and has purchased assets from Rupert Murdoch.
-Paramount Global owns CBS and most global news networks.
-How have new producers (like Apple and Amazon, who were previously just distributors)
impacted the movie and TV industry? - --Big Producer CEOs are controlling the media but
it is not their main primary value.
