TEST BANK For Consumer Behaviour: Buying,
| | | | |
Having, and Being, Canadian Edition, 9th
| | | | | |
Edition, 2024 by Michael R. Solomon Chapters 1 -
| | | | | | | | |
| 15
,Consumer |Behaviour: |Buying, |Having, |and |Being, |Cdn. |9e |(Solomon) |Chapter
| 1 | An |Introduction |to |Consumer |Behaviour
1) In |studying |consumers |like |Gail, |a |college |student, |marketers |often |find |it |useful |to |learn |their
interests |in |music |or |clothing, |how |they |spend |their |leisure |time, |and |even |their |attitudes |about
|
social |issues, |to |be |able |to |categorize |consumers |according |to |their |lifestyles. |This |sort |of
|
information |is |called:
|
A) core |values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: | B
|
Type: |MC Page |Ref: |2
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
2) Tina, |a |supervisor |of |displays |for |Sears |Canada, |knows |that |attractive |displays |can |generate
additional |sales |of |particular |items. |From |a |marketer's |perspective, |this |is:
|
A) a |purchase |issue.
B) a |post |purchase |issue.
C) merchandising |complexity.
D) a |loss |leader.
ANSWER: | A
Type: |MC Page |Ref: |3
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
3) John |is |the |vice |president |of |marketing |for |a |local |tour |guide |company. |He |is |concerned |that
his |customers |are |not |recommending |his |company |to |their |friends. |For |John, |this |problem |is |a:
|
A) purchase |issue.
,B) demographic |problem.
C) prepurchase |issue.
D) post |purchase |issue.
ANSWER: | D
|
Type: |MC Page |Ref: |3
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
, 4) The |expanded |view |of |the |exchange |that |includes |the |issues |that |influence |the |consumer
before, |during, |and |after |a |purchase |is |called:
|
A) the |value.
B) the |strategic |focus.
C) the |pre-sell |strategy.
D) the |consumption |process.
ANSWER: | D
|
Type: |MC Page |Ref: |3
Skill: | Concept
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
5) Gail |decides |to |take |a |break |from |studying |and |goes |online |to |check |things |out. |She |connects
with |one |of |the |product |discussion |groups |that |she |participates |in. |This |is |an |example |of |a:
|
A) lifestyle |discussion.
B) brand |competition.
C) consumption |community.
D) marketplace |competition.
ANSWER: | C
|
Type: |MC Page |Ref: |2
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
6) If |a |product |succeeds |in |satisfying |needs |and |is |purchased |over |and |over |again, |it |most |likely
has |attained:
|
A) product |separation.
B) brand |loyalty.
C) lifestyle |variation.
D) purchase |conception.
ANSWER: | B
Type: |MC Page |Ref: |2
Skill: | Concept
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
| | | | |
Having, and Being, Canadian Edition, 9th
| | | | | |
Edition, 2024 by Michael R. Solomon Chapters 1 -
| | | | | | | | |
| 15
,Consumer |Behaviour: |Buying, |Having, |and |Being, |Cdn. |9e |(Solomon) |Chapter
| 1 | An |Introduction |to |Consumer |Behaviour
1) In |studying |consumers |like |Gail, |a |college |student, |marketers |often |find |it |useful |to |learn |their
interests |in |music |or |clothing, |how |they |spend |their |leisure |time, |and |even |their |attitudes |about
|
social |issues, |to |be |able |to |categorize |consumers |according |to |their |lifestyles. |This |sort |of
|
information |is |called:
|
A) core |values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: | B
|
Type: |MC Page |Ref: |2
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
2) Tina, |a |supervisor |of |displays |for |Sears |Canada, |knows |that |attractive |displays |can |generate
additional |sales |of |particular |items. |From |a |marketer's |perspective, |this |is:
|
A) a |purchase |issue.
B) a |post |purchase |issue.
C) merchandising |complexity.
D) a |loss |leader.
ANSWER: | A
Type: |MC Page |Ref: |3
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
3) John |is |the |vice |president |of |marketing |for |a |local |tour |guide |company. |He |is |concerned |that
his |customers |are |not |recommending |his |company |to |their |friends. |For |John, |this |problem |is |a:
|
A) purchase |issue.
,B) demographic |problem.
C) prepurchase |issue.
D) post |purchase |issue.
ANSWER: | D
|
Type: |MC Page |Ref: |3
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
, 4) The |expanded |view |of |the |exchange |that |includes |the |issues |that |influence |the |consumer
before, |during, |and |after |a |purchase |is |called:
|
A) the |value.
B) the |strategic |focus.
C) the |pre-sell |strategy.
D) the |consumption |process.
ANSWER: | D
|
Type: |MC Page |Ref: |3
Skill: | Concept
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
5) Gail |decides |to |take |a |break |from |studying |and |goes |online |to |check |things |out. |She |connects
with |one |of |the |product |discussion |groups |that |she |participates |in. |This |is |an |example |of |a:
|
A) lifestyle |discussion.
B) brand |competition.
C) consumption |community.
D) marketplace |competition.
ANSWER: | C
|
Type: |MC Page |Ref: |2
Skill: | Application
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
6) If |a |product |succeeds |in |satisfying |needs |and |is |purchased |over |and |over |again, |it |most |likely
has |attained:
|
A) product |separation.
B) brand |loyalty.
C) lifestyle |variation.
D) purchase |conception.
ANSWER: | B
Type: |MC Page |Ref: |2
Skill: | Concept
|
Objective: | L1-01 |Consumer |behaviour |is |a |process.
