COM3705 Assignment 3 CORRECT ANSWERS AND EXPLANATION
Which term describes the process of issues management? - (answer)Anticipatory
During which state of the issue life cycle will a firm experience the most media coverage? -
(answer)Crisis stage
Which statement explains the Samsung Note 7 issue? - (answer)The issue shifted from a product crisis to
a corporate crisis
Which of the following enabled Taco Bell to avoid a PR disaster? - (answer)Being transparent and
aggressive
The PR team at Apex Corporation wants to develop a crisis communication plan. The team has
scheduled a meeting with a representative group of Apex employees including security personnel, sales
representatives, HR managers, IT specialists, and senior managers. What should occur at this initial
meeting? - (answer)Brainstorming potential crises that could impact Apex
Which of the following would have helped BP America manage the PR aspect of the Deepwater Horizon
crisis better? - (answer)Having a stronger social media presence
Which of the following actions by a communications team is most useful during a crisis? -
(answer)Analyzing data for trends, patterns and insights
Constant Computers tracks requests for warranty repairs and notices a significant increase in the
number of keyboard problems on one of its laptop models. A Constant Computers team is formed to
study the matter, determine if there is a keyboard defect and recommend corrective action before a
product recall is necessary. Which term best describes the actions of CC? - (answer)issues management
A BestBurger customer becomes ill after eating a burger tainted with e-coli. BB pays the customer's
medical bills and gives the customer $500 in food vouchers. Based on Benoit's typology, what is BB
trying to accomplish? - (answer)Reduce offensive act
Which term describes the process of issues management? - (answer)Anticipatory
During which state of the issue life cycle will a firm experience the most media coverage? -
(answer)Crisis stage
Which statement explains the Samsung Note 7 issue? - (answer)The issue shifted from a product crisis to
a corporate crisis
Which of the following enabled Taco Bell to avoid a PR disaster? - (answer)Being transparent and
aggressive
The PR team at Apex Corporation wants to develop a crisis communication plan. The team has
scheduled a meeting with a representative group of Apex employees including security personnel, sales
representatives, HR managers, IT specialists, and senior managers. What should occur at this initial
meeting? - (answer)Brainstorming potential crises that could impact Apex
Which of the following would have helped BP America manage the PR aspect of the Deepwater Horizon
crisis better? - (answer)Having a stronger social media presence
Which of the following actions by a communications team is most useful during a crisis? -
(answer)Analyzing data for trends, patterns and insights
Constant Computers tracks requests for warranty repairs and notices a significant increase in the
number of keyboard problems on one of its laptop models. A Constant Computers team is formed to
study the matter, determine if there is a keyboard defect and recommend corrective action before a
product recall is necessary. Which term best describes the actions of CC? - (answer)issues management
A BestBurger customer becomes ill after eating a burger tainted with e-coli. BB pays the customer's
medical bills and gives the customer $500 in food vouchers. Based on Benoit's typology, what is BB
trying to accomplish? - (answer)Reduce offensive act
