1|Page
PCMA Test Prep Questions and Correct Answers
(RECENTLY UPDATED!!!)
Have a selected list of questions for your candidates as well as
stock reasons and opportunities to recontact them frequently
during the courtship. - ANSWER True
Approximately 65% of members in a free-standing club, will
reside within 15 minutes-drive time - ANSWER True
Orientation is a relatively easy process of handing over the By-
Laws and Rules and letting your new member enjoy the club. -
ANSWER False
Tracking changes in member usage is an effective way to
identify members who may be considering leaving the club. -
ANSWER True
What would be the ideal duration for the onboarding program
after the candidate joins the club? - ANSWER Ongoing
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Which individuals should be involved in the onboarding
process? - ANSWER Dept. Heads, Club Associations, GM, and
Ambassadors (if applicable)
What questions are suitable to ask prospective members during
the membership application process? - ANSWER Are you a
member of another club?
How did you hear about the club?
The distance a member lives from the club will influence their
overall usage of the Club. - ANSWER True
The more you are able to demonstrate the benefits of the club
to your candidate's wants and needs, the more likely you are to
close the sale and build a strong relationship. - ANSWER True
New members are 6 to 8 times more likely to refer new
members than those with a tenure of 2 years or more. -
ANSWER True
Membership Professionals should take complete responsibility
for monitoring member sentiment and providing activities and
services most wanted by members. - ANSWER False
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Using pulse surveys to collect feedback from members after a
club visit is an effective way to monitor member satisfaction. -
ANSWER True
Clubs that prioritize activities in one area, for example golf, tend
to attract a greater cross section of the marketplace. - ANSWER
False
Which of the following are good barometers of your success in
building a great club brand as described in the course? -
ANSWER Member Satisfaction, Retention, Growth, and
Increased Usage
In the art of selling, the most important outcome is getting the
sale as quickly as possible - ANSWER False
Using pulse survey systems provides excellent management
information as well as strong public relations to members that
the club is listening. - ANSWER True
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Clubs should attract a broad customer base by creating a strong
brand image that appeals to different demographics. - ANSWER
True
Ultimately, brand attractiveness is the goal relative to driving
sustainability. - ANSWER True
The general rule of thumb would be a survey every 5-6 years
will provide accurate and up to date data on member wants and
needs. - ANSWER False
During the interview and relationship-building phase, it's best
to ask open-ended questions that allow you to understand the
desires and requirements of your prospective member. -
ANSWER True
The Membership Professional should be responsible to drive
event planning and facilitation of relevant member events in
the various departments to ensure brand attractiveness. -
ANSWER True
What is the difference between orientation and onboarding? -
ANSWER Learning to be a member vs total immersion &
engagement
PCMA Test Prep Questions and Correct Answers
(RECENTLY UPDATED!!!)
Have a selected list of questions for your candidates as well as
stock reasons and opportunities to recontact them frequently
during the courtship. - ANSWER True
Approximately 65% of members in a free-standing club, will
reside within 15 minutes-drive time - ANSWER True
Orientation is a relatively easy process of handing over the By-
Laws and Rules and letting your new member enjoy the club. -
ANSWER False
Tracking changes in member usage is an effective way to
identify members who may be considering leaving the club. -
ANSWER True
What would be the ideal duration for the onboarding program
after the candidate joins the club? - ANSWER Ongoing
,2|Page
Which individuals should be involved in the onboarding
process? - ANSWER Dept. Heads, Club Associations, GM, and
Ambassadors (if applicable)
What questions are suitable to ask prospective members during
the membership application process? - ANSWER Are you a
member of another club?
How did you hear about the club?
The distance a member lives from the club will influence their
overall usage of the Club. - ANSWER True
The more you are able to demonstrate the benefits of the club
to your candidate's wants and needs, the more likely you are to
close the sale and build a strong relationship. - ANSWER True
New members are 6 to 8 times more likely to refer new
members than those with a tenure of 2 years or more. -
ANSWER True
Membership Professionals should take complete responsibility
for monitoring member sentiment and providing activities and
services most wanted by members. - ANSWER False
,3|Page
Using pulse surveys to collect feedback from members after a
club visit is an effective way to monitor member satisfaction. -
ANSWER True
Clubs that prioritize activities in one area, for example golf, tend
to attract a greater cross section of the marketplace. - ANSWER
False
Which of the following are good barometers of your success in
building a great club brand as described in the course? -
ANSWER Member Satisfaction, Retention, Growth, and
Increased Usage
In the art of selling, the most important outcome is getting the
sale as quickly as possible - ANSWER False
Using pulse survey systems provides excellent management
information as well as strong public relations to members that
the club is listening. - ANSWER True
, 4|Page
Clubs should attract a broad customer base by creating a strong
brand image that appeals to different demographics. - ANSWER
True
Ultimately, brand attractiveness is the goal relative to driving
sustainability. - ANSWER True
The general rule of thumb would be a survey every 5-6 years
will provide accurate and up to date data on member wants and
needs. - ANSWER False
During the interview and relationship-building phase, it's best
to ask open-ended questions that allow you to understand the
desires and requirements of your prospective member. -
ANSWER True
The Membership Professional should be responsible to drive
event planning and facilitation of relevant member events in
the various departments to ensure brand attractiveness. -
ANSWER True
What is the difference between orientation and onboarding? -
ANSWER Learning to be a member vs total immersion &
engagement
