UCLA Comm 10 Final UPDATED Questions and CORRECT
Answers
1. What are the 4 functions Content
of mass media? Medium
Manifest
Latent
2. What is Content? Exam- the media functions as a source of information
ple?
ex: during elections: newspapers give you information about election,
candidates, helping one vote
ex: influencing on how you dress by weather
3. What is Medium? Exam- main function of the media lies within the elements of the medium
ple? itself
ex: going to the movies on a first date in order to avoid having to talk
a lot and thus giving each other common ground to talk about
4. What is Manifest? Exam- the function of the media that is obvious
ple?
ex: read a book because one is interested in the plot
5. What is Latent? Exam- the function of the media that is hidden, unintended
ple?
ex: listening to radio during breakfast to avoid talking to husband
6. What are the 6 (Societal) SNEEPS
Functions of Mass Me- Status Confirm
dia? Narcotizing Effect
Enforces/Passes on traditions, norms, values
Economic Services
Political System Services
Social Cohesion (creates)
, UCLA Comm 10 Final UPDATED Questions and CORRECT
Answers
7. How does it Confirm Sta- Media confirms status of organization, people, event, or issue by re-
tus? Example? porting on them; thus making them important/legit
ex: Gay student killed: media covered; gay rights got covered
8. How does it Pass on/En- Media tells what's right and what's wrong
forces traditions, norms, - mass media upholds status quo & gives homogenizing effect
values? Example?
ex: man doesn't pay taxes: story comes out that he went to jail
9. How does it have a Nar- media blinds and distorts our senses; making us apathetic; thus, failing
cotizing Effect? Exam- to raise critical questions and thinking
ple?
ex: media floods us with information so much that we're numb and
don't have time to carefully consider
10. How does it service Polit- leaders use mass media to address public
ical System? Example?
ex: tells you what's happening on your news feed & voting function
11. How does it create Social brings people together
Cohesion? Example?
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone = scared
watching TV = brings together
12. How does it service business/market reports
Economy? Example? - advertising important for capitalist economy
- selling products = more jobs
- use internet for commerce
, UCLA Comm 10 Final UPDATED Questions and CORRECT
Answers
13. What are the functions GGPDFSER
of Mass Media served Guide our Behavior
for individuals? Guide our Understanding
Professional Tool
Develop Self Concept
Facilitate Social Interactions
Substitute for Social Interaction
Emotional Release
Ritualizes our Lives
14. How does it guide our what we learn from the media can influence our actions
behavior? Example?
ex: watching movies and seeing how they behave in dates; thus, influ-
encing one's behavior in dates
15. How does it guide our media can influence how we think about the world, shows us different
understanding? Exam- side of world
ple?
ex: Mean World Syndrome
- mass media makes viewers believe that the world is more dangerous
than it actually is
16. How is it a professional media helps careers
tool? Example? - internet allows people to come together (linkedin.com)
ex: lawyer reads law journal to help in career
17. How does it develop self media can influence how you think about yourself
concept? Example? - identification: create concepts about yourself (who are your role
models?)
ex: watching grey's anatomy: wants to become a doctor
18.
Answers
1. What are the 4 functions Content
of mass media? Medium
Manifest
Latent
2. What is Content? Exam- the media functions as a source of information
ple?
ex: during elections: newspapers give you information about election,
candidates, helping one vote
ex: influencing on how you dress by weather
3. What is Medium? Exam- main function of the media lies within the elements of the medium
ple? itself
ex: going to the movies on a first date in order to avoid having to talk
a lot and thus giving each other common ground to talk about
4. What is Manifest? Exam- the function of the media that is obvious
ple?
ex: read a book because one is interested in the plot
5. What is Latent? Exam- the function of the media that is hidden, unintended
ple?
ex: listening to radio during breakfast to avoid talking to husband
6. What are the 6 (Societal) SNEEPS
Functions of Mass Me- Status Confirm
dia? Narcotizing Effect
Enforces/Passes on traditions, norms, values
Economic Services
Political System Services
Social Cohesion (creates)
, UCLA Comm 10 Final UPDATED Questions and CORRECT
Answers
7. How does it Confirm Sta- Media confirms status of organization, people, event, or issue by re-
tus? Example? porting on them; thus making them important/legit
ex: Gay student killed: media covered; gay rights got covered
8. How does it Pass on/En- Media tells what's right and what's wrong
forces traditions, norms, - mass media upholds status quo & gives homogenizing effect
values? Example?
ex: man doesn't pay taxes: story comes out that he went to jail
9. How does it have a Nar- media blinds and distorts our senses; making us apathetic; thus, failing
cotizing Effect? Exam- to raise critical questions and thinking
ple?
ex: media floods us with information so much that we're numb and
don't have time to carefully consider
10. How does it service Polit- leaders use mass media to address public
ical System? Example?
ex: tells you what's happening on your news feed & voting function
11. How does it create Social brings people together
Cohesion? Example?
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone = scared
watching TV = brings together
12. How does it service business/market reports
Economy? Example? - advertising important for capitalist economy
- selling products = more jobs
- use internet for commerce
, UCLA Comm 10 Final UPDATED Questions and CORRECT
Answers
13. What are the functions GGPDFSER
of Mass Media served Guide our Behavior
for individuals? Guide our Understanding
Professional Tool
Develop Self Concept
Facilitate Social Interactions
Substitute for Social Interaction
Emotional Release
Ritualizes our Lives
14. How does it guide our what we learn from the media can influence our actions
behavior? Example?
ex: watching movies and seeing how they behave in dates; thus, influ-
encing one's behavior in dates
15. How does it guide our media can influence how we think about the world, shows us different
understanding? Exam- side of world
ple?
ex: Mean World Syndrome
- mass media makes viewers believe that the world is more dangerous
than it actually is
16. How is it a professional media helps careers
tool? Example? - internet allows people to come together (linkedin.com)
ex: lawyer reads law journal to help in career
17. How does it develop self media can influence how you think about yourself
concept? Example? - identification: create concepts about yourself (who are your role
models?)
ex: watching grey's anatomy: wants to become a doctor
18.
