AM2 revision
1. what regulations GDPR - general data protection regulation. - governs how data is collected, stored
cover data pro- and used
tection and data Includes: unsubscribe button on email, not sharing any personal data (like users
sharing? email addresses)
2. What are your personal: when using, editing, and sharing other users content - ensuring no
personal and em- private information is in the videos and storing them out of reach from those
ployer responsi- outside of the marketing department
bilities when it
comes to data employer: handling all of their employees details and ensuring everything remains
protection? protected.
3. what legal re- copyright law - protects creators intellectual property rights.
quirements do - i use royalty free content or content i have received permission to use from
you need to con- creators.
sider when devel- - consequences = legal action, fines, removal of content, damage to reputation
oping content?
advertising legislation (ASA) - consumer protection laws that are truthful fair and
do not mislead the customer
- clearly labelling ADs and including necessary T&C's
- consequences = fines, banned advertisements (loss of money), brand damage,
loss of partnerships
GDPR (general data protection regulation) - governs how data is collected, stored
and used.
- unsubscribe button & protecting users data.
- consequences = fines of 4% of annual global turnover, reputation harm, loss of
trust
4. what regulatory creative commons - makes copyright laws more accessible (e.g attributing creators
requirements do correctly)
you need to con- - consequences = legal action from the content creator. content takedown. loss of
trust with that creator. potential damage to reputation.
1/8
, AM2 revision
sider when devel-
oping content?
5. how does le- - manage my time (ensure I have enough time to source content
gal and regulato- - best practices put in place (people checking my work, having a checklist I follow,
ry requirements attributing creators) to prevent any mistakes that don't follow legal and regulatory
affect your role? requirements.
6. what research do 1. competitor research - follow alike travel companies
you do as part
of your role and 2. past performance - monitoring what works well and what could be better
how have you
3. travel creators - follow travel content creators to keep up to date with trends
used this to in-
form your con-
4. consumer - I use the platforms as a consumer myself - always looking for the
tent?
best user experience
5. learning - constantly evolving my skills through courses, webinars, etc
7. can you explain emails ON KLAYVIO. i get sent the offers but have to fact check the information
a time when myself and then with another colleague.
you have written
and edited per- including all of the offers, as well as a short paragraph at the start of the email
suasive copy and about all of the locations and why they would make a perfect holiday.
scripts
- keep it short and snappy
- bold certain important phrases (free child place)
- SPAG check
- ensuring I use inclusive language + accessible
8. how do you adapt 1. content type - vary length, tone, writing styles based on the content
writing styles
2. platform - vary tone and wording based on the platform (Instagram & TikTok =
more informal) (Email and LinkedIn = more formal)
2/8
1. what regulations GDPR - general data protection regulation. - governs how data is collected, stored
cover data pro- and used
tection and data Includes: unsubscribe button on email, not sharing any personal data (like users
sharing? email addresses)
2. What are your personal: when using, editing, and sharing other users content - ensuring no
personal and em- private information is in the videos and storing them out of reach from those
ployer responsi- outside of the marketing department
bilities when it
comes to data employer: handling all of their employees details and ensuring everything remains
protection? protected.
3. what legal re- copyright law - protects creators intellectual property rights.
quirements do - i use royalty free content or content i have received permission to use from
you need to con- creators.
sider when devel- - consequences = legal action, fines, removal of content, damage to reputation
oping content?
advertising legislation (ASA) - consumer protection laws that are truthful fair and
do not mislead the customer
- clearly labelling ADs and including necessary T&C's
- consequences = fines, banned advertisements (loss of money), brand damage,
loss of partnerships
GDPR (general data protection regulation) - governs how data is collected, stored
and used.
- unsubscribe button & protecting users data.
- consequences = fines of 4% of annual global turnover, reputation harm, loss of
trust
4. what regulatory creative commons - makes copyright laws more accessible (e.g attributing creators
requirements do correctly)
you need to con- - consequences = legal action from the content creator. content takedown. loss of
trust with that creator. potential damage to reputation.
1/8
, AM2 revision
sider when devel-
oping content?
5. how does le- - manage my time (ensure I have enough time to source content
gal and regulato- - best practices put in place (people checking my work, having a checklist I follow,
ry requirements attributing creators) to prevent any mistakes that don't follow legal and regulatory
affect your role? requirements.
6. what research do 1. competitor research - follow alike travel companies
you do as part
of your role and 2. past performance - monitoring what works well and what could be better
how have you
3. travel creators - follow travel content creators to keep up to date with trends
used this to in-
form your con-
4. consumer - I use the platforms as a consumer myself - always looking for the
tent?
best user experience
5. learning - constantly evolving my skills through courses, webinars, etc
7. can you explain emails ON KLAYVIO. i get sent the offers but have to fact check the information
a time when myself and then with another colleague.
you have written
and edited per- including all of the offers, as well as a short paragraph at the start of the email
suasive copy and about all of the locations and why they would make a perfect holiday.
scripts
- keep it short and snappy
- bold certain important phrases (free child place)
- SPAG check
- ensuring I use inclusive language + accessible
8. how do you adapt 1. content type - vary length, tone, writing styles based on the content
writing styles
2. platform - vary tone and wording based on the platform (Instagram & TikTok =
more informal) (Email and LinkedIn = more formal)
2/8
