Sales Management - D099 exam with correct
| | | | | | |
answers
relationship |selling |- | |correct |answers |sales |technique |that |focuses |on |the |interaction |between
|the |buyer |and |the |salesperson |rather |than |the |price |or |details |of |the |product
value |creation |- | |correct |answers |the |performance |of |actions |that |increase |the |worth |of |
goods, |services, |or |even |a |business
sales |process |- | |correct |answers |incorporates |actually |selling |the |company's |products |or |
service |to |its |customers
personal |selling |- | |correct |answers |a |type |of |selling |that |uses |person-to-person |interaction |to |
sell |products |and |services
customer |loyalty |- | |correct |answers |having |a |positive |attitude |toward |a |product |or |brand, |
which |includes |supportive |behavior |from |the |customer
brand |trust |- | |correct |answers |the |willingness |of |the |average |consumer |to |rely |on |the |ability |of
|the |brand |to |perform |its |stated |function
conversion |rates |- | |correct |answers |the |percentage |of |prospective |customers |who |take |a |
specific |action |you |want
sales |forecast |- | |correct |answers |the |process |of |estimating |future |sales
,operational |budget |- | |correct |answers |a |plan |for |expenditures |required |to |maintain |the |
functioning |of |a |business |venture |or |public |organization
product-market |fit |- | |correct |answers |degree |to |which |a |product |satisfies |a |strong |market |
demand
corporate |structure |- | |correct |answers |an |organization's |different |departments |or |business |
units |within |a |company |to |achieve |its |overall |mission |and |goals
functional |structure |- | |correct |answers |an |organization |structure |that |groups |employees |
according |to |a |specialized |or |similar |set |of |roles |or |tasks
modular |structure |- | |correct |answers |divides |the |business |into |small, |tightly |knit |SBUs, |which |
focus |on |specific |elements |of |the |organizational |process
strategic |business |unit |- | |correct |answers |a |profit |center |that |focuses |on |product |offering |and |
market |segment
competitive |advantage |- | |correct |answers |a |condition |or |circumstance |that |puts |a |company |in |
a |favorable |or |superior |business |position
sustainable |competitive |advantage |- | |correct |answers |company |assets, |attributes, |or |abilities |
that |are |difficult |to |duplicate |or |exceed |and |provide |a |superior |or |favorable |long-term |position
|over |competitors
customer |relationship |management |(CRM) |- | |correct |answers |processes |implemented |by |a |
company |to |handle |its |contact |with |customers |with |the |goal |of |creating |a |unified |customer |
experience |to |maximize |retention
, business |intelligence |(BI) |- | |correct |answers |the |use |of |data |in |an |enterprise |to |facilitate |
decision-making. |It |encompasses |understanding |the |actual |operation |of |the |company, |as |well |
as |the |anticipation |of |future |events, |with |the |aim |of |providing |knowledge |to |support |business |
decisions
big |data |analytics |- | |correct |answers |large, |complex |data |sets |that |require |non-traditional |data |
processing |software |to |predict |trends |and |forecasts
organizational |ethics |- | |correct |answers |the |principles |and |standards |by |which |businesses |
operate |and |it |is |how |an |organization |responds |to |an |internal |or |external |stimulus
marketing |concept |- | |correct |answers |identifying |customer |needs |and |then |producing |the |
goods |or |services |that |will |satisfy |those |needs |while |making |a |profit |for |the |organization
"right" |principle |- | |correct |answers |getting |the |right |goods |or |services |to |the |right |people |at |
the |right |place, |time, |and |price, |using |the |right |promotional |techniques
promotion |- | |correct |answers |the |attempt |by |marketers |to |inform, |persuade, |or |remind |
consumers |and |industrial |users |to |engage |in |the |exchange |process
promotional |mix |- | |correct |answers |the |combination |of |advertising, |personal |selling, |sales |
promotion, |and |public |relations |used |to |promote |a |product
integrated |marketing |communications |(IMC) |- | |correct |answers |the |careful |coordination |of |all |
promotional |activities |to |produce |a |consistent, |unified |message |that |is |customer |focused
customer |journey |- | |correct |answers |a |framework |that |acknowledges |a |buyer's |progression |
through |a |research |and |decision |process |ultimately |culminating |in |a |purchase
AIDA |- | |correct |answers |attention, |interest, |desire, |action
| | | | | | |
answers
relationship |selling |- | |correct |answers |sales |technique |that |focuses |on |the |interaction |between
|the |buyer |and |the |salesperson |rather |than |the |price |or |details |of |the |product
value |creation |- | |correct |answers |the |performance |of |actions |that |increase |the |worth |of |
goods, |services, |or |even |a |business
sales |process |- | |correct |answers |incorporates |actually |selling |the |company's |products |or |
service |to |its |customers
personal |selling |- | |correct |answers |a |type |of |selling |that |uses |person-to-person |interaction |to |
sell |products |and |services
customer |loyalty |- | |correct |answers |having |a |positive |attitude |toward |a |product |or |brand, |
which |includes |supportive |behavior |from |the |customer
brand |trust |- | |correct |answers |the |willingness |of |the |average |consumer |to |rely |on |the |ability |of
|the |brand |to |perform |its |stated |function
conversion |rates |- | |correct |answers |the |percentage |of |prospective |customers |who |take |a |
specific |action |you |want
sales |forecast |- | |correct |answers |the |process |of |estimating |future |sales
,operational |budget |- | |correct |answers |a |plan |for |expenditures |required |to |maintain |the |
functioning |of |a |business |venture |or |public |organization
product-market |fit |- | |correct |answers |degree |to |which |a |product |satisfies |a |strong |market |
demand
corporate |structure |- | |correct |answers |an |organization's |different |departments |or |business |
units |within |a |company |to |achieve |its |overall |mission |and |goals
functional |structure |- | |correct |answers |an |organization |structure |that |groups |employees |
according |to |a |specialized |or |similar |set |of |roles |or |tasks
modular |structure |- | |correct |answers |divides |the |business |into |small, |tightly |knit |SBUs, |which |
focus |on |specific |elements |of |the |organizational |process
strategic |business |unit |- | |correct |answers |a |profit |center |that |focuses |on |product |offering |and |
market |segment
competitive |advantage |- | |correct |answers |a |condition |or |circumstance |that |puts |a |company |in |
a |favorable |or |superior |business |position
sustainable |competitive |advantage |- | |correct |answers |company |assets, |attributes, |or |abilities |
that |are |difficult |to |duplicate |or |exceed |and |provide |a |superior |or |favorable |long-term |position
|over |competitors
customer |relationship |management |(CRM) |- | |correct |answers |processes |implemented |by |a |
company |to |handle |its |contact |with |customers |with |the |goal |of |creating |a |unified |customer |
experience |to |maximize |retention
, business |intelligence |(BI) |- | |correct |answers |the |use |of |data |in |an |enterprise |to |facilitate |
decision-making. |It |encompasses |understanding |the |actual |operation |of |the |company, |as |well |
as |the |anticipation |of |future |events, |with |the |aim |of |providing |knowledge |to |support |business |
decisions
big |data |analytics |- | |correct |answers |large, |complex |data |sets |that |require |non-traditional |data |
processing |software |to |predict |trends |and |forecasts
organizational |ethics |- | |correct |answers |the |principles |and |standards |by |which |businesses |
operate |and |it |is |how |an |organization |responds |to |an |internal |or |external |stimulus
marketing |concept |- | |correct |answers |identifying |customer |needs |and |then |producing |the |
goods |or |services |that |will |satisfy |those |needs |while |making |a |profit |for |the |organization
"right" |principle |- | |correct |answers |getting |the |right |goods |or |services |to |the |right |people |at |
the |right |place, |time, |and |price, |using |the |right |promotional |techniques
promotion |- | |correct |answers |the |attempt |by |marketers |to |inform, |persuade, |or |remind |
consumers |and |industrial |users |to |engage |in |the |exchange |process
promotional |mix |- | |correct |answers |the |combination |of |advertising, |personal |selling, |sales |
promotion, |and |public |relations |used |to |promote |a |product
integrated |marketing |communications |(IMC) |- | |correct |answers |the |careful |coordination |of |all |
promotional |activities |to |produce |a |consistent, |unified |message |that |is |customer |focused
customer |journey |- | |correct |answers |a |framework |that |acknowledges |a |buyer's |progression |
through |a |research |and |decision |process |ultimately |culminating |in |a |purchase
AIDA |- | |correct |answers |attention, |interest, |desire, |action
