UCF MAR 3023 EXAM 2 EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
Consumer Decision Process - ANS 1. Need Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
need recognition - ANS The first stage of the buyer decision process, in which the consumer
recognizes a problem or need.
functional needs - ANS pertain to the performance of a product or service
psychological needs - ANS pertain to the personal gratification consumers associate with a
product or service
search for information - ANS -after a consumer recognizes a need, is to search for
information about the various options that exist to satisfy that need.
- The length and intensity of the search are based on the degree of perceived risk associated
with purchasing the product or service. Regardless of the required search level, there are 2 key
types of information search: internal and external.
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, internal search - ANS An information search in which buyers search their memories for
information about products that might solve their problem
external search - ANS An information search in which buyers seek information from sources
other than their memories
perceived benefits - ANS the positive outcomes a person believes will result from the action
perceived costs - ANS -degree to which there are "negative" outcomes of participation (loss
of time, energy, and opportunities)
Evaluation of Alternatives - ANS analyze product attributes, use cutoff criteria, rank
attributes by importance
universal set - ANS includes all possible choices for a product category
retrieval set - ANS those brands or stores that the consumer can readily bring forth from
memory
evoked set - ANS a group of brands resulting from an information search from which a buyer
can choose
Purchase and Consumption - ANS Increase Conversion Rate
-Reduce real or virtual abandoned carts
-Merchandise in stock
-Reduce the actual wait time
2 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
Consumer Decision Process - ANS 1. Need Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
need recognition - ANS The first stage of the buyer decision process, in which the consumer
recognizes a problem or need.
functional needs - ANS pertain to the performance of a product or service
psychological needs - ANS pertain to the personal gratification consumers associate with a
product or service
search for information - ANS -after a consumer recognizes a need, is to search for
information about the various options that exist to satisfy that need.
- The length and intensity of the search are based on the degree of perceived risk associated
with purchasing the product or service. Regardless of the required search level, there are 2 key
types of information search: internal and external.
1 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, internal search - ANS An information search in which buyers search their memories for
information about products that might solve their problem
external search - ANS An information search in which buyers seek information from sources
other than their memories
perceived benefits - ANS the positive outcomes a person believes will result from the action
perceived costs - ANS -degree to which there are "negative" outcomes of participation (loss
of time, energy, and opportunities)
Evaluation of Alternatives - ANS analyze product attributes, use cutoff criteria, rank
attributes by importance
universal set - ANS includes all possible choices for a product category
retrieval set - ANS those brands or stores that the consumer can readily bring forth from
memory
evoked set - ANS a group of brands resulting from an information search from which a buyer
can choose
Purchase and Consumption - ANS Increase Conversion Rate
-Reduce real or virtual abandoned carts
-Merchandise in stock
-Reduce the actual wait time
2 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
