MKTG 367 CHAPTER 8 EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
If it is literally false that Gardenburger's competitor is not "mushroom in origin" then what
category of misleading advertising does this fall into?
A) direct false claim
B) claim-belief discrepancy
C) inferential discrepancy
D) interpretation discrepancy
E) none of the above - ANS direct false claim
Perception is a process that begins with consumer exposure and attention to marketing stimuli
and ends with consumer _____.
A) interpretation
B) attitudes
C) action
D) acceptance
E) behavior - ANS interpretation
_____ is a series of activities by which stimuli are perceived, transformed into information, and
stored.
A) Perception
B) Interpretation
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,C) Information processing
D) Perceptual exposure
E) Selective exposure - ANS information processing
Which of the following is NOT a step in the information-processing model?
A) exposure
B) comparison
C) attention
D) interpretation
E) memory - ANS comparison
Which of the following stages of the information-processing model constitute perception?
A) exposure
B) exposure and attention
C) exposure, attention, and interpretation
D) exposure, attention, interpretation, and memory
E) exposure, attention, interpretation, memory, and action - ANS exposure, attention, and
interpretation
The fact that all aspects of the perception process are extremely selective is referred to as
_____.
A) perceptual selectivity
B) sensory screening
C) ego defenses
D) perceptual defenses
E) none of the above - ANS perceptual defenses
_____ occurs when a stimulus is placed within a person's relevant environment and comes
within range of their sensory receptor nerves.
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, A) Perception
B) Attention
C) Interpretation
D) Perceptual offense
E) Exposure - ANS exposure
Carl is doing his homework and has the television on in the background. While it is on, several
commercials aired. What stage of the information-processing model does this represent?
A) exposure
B) attention
C) interpretation
D) memory
E) action - ANS exposure
_____ occurs when one fast-forwards through a commercial on a prerecorded program, and
_____ involves switching channels when a commercial appears.
A) Zapping; muting
B) Zapping; zipping
C) Zipping; muting
D) Zipping; zapping
E) Muting; avoiding - ANS zipping;zapping
John is watching a football game on TV when a commercial comes on. He doesn't want to see it,
so he grabs the remote control and changes the channel. What is John doing to avoid the
advertising message?
A) zipping
B) zapping
C) muting
D) avoiding
E) grazing - ANS zapping
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QUESTIONS WITH 100% CORRECT
ANSWERS | LATEST VERSION 2025/2026.
If it is literally false that Gardenburger's competitor is not "mushroom in origin" then what
category of misleading advertising does this fall into?
A) direct false claim
B) claim-belief discrepancy
C) inferential discrepancy
D) interpretation discrepancy
E) none of the above - ANS direct false claim
Perception is a process that begins with consumer exposure and attention to marketing stimuli
and ends with consumer _____.
A) interpretation
B) attitudes
C) action
D) acceptance
E) behavior - ANS interpretation
_____ is a series of activities by which stimuli are perceived, transformed into information, and
stored.
A) Perception
B) Interpretation
1 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
,C) Information processing
D) Perceptual exposure
E) Selective exposure - ANS information processing
Which of the following is NOT a step in the information-processing model?
A) exposure
B) comparison
C) attention
D) interpretation
E) memory - ANS comparison
Which of the following stages of the information-processing model constitute perception?
A) exposure
B) exposure and attention
C) exposure, attention, and interpretation
D) exposure, attention, interpretation, and memory
E) exposure, attention, interpretation, memory, and action - ANS exposure, attention, and
interpretation
The fact that all aspects of the perception process are extremely selective is referred to as
_____.
A) perceptual selectivity
B) sensory screening
C) ego defenses
D) perceptual defenses
E) none of the above - ANS perceptual defenses
_____ occurs when a stimulus is placed within a person's relevant environment and comes
within range of their sensory receptor nerves.
2 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
, A) Perception
B) Attention
C) Interpretation
D) Perceptual offense
E) Exposure - ANS exposure
Carl is doing his homework and has the television on in the background. While it is on, several
commercials aired. What stage of the information-processing model does this represent?
A) exposure
B) attention
C) interpretation
D) memory
E) action - ANS exposure
_____ occurs when one fast-forwards through a commercial on a prerecorded program, and
_____ involves switching channels when a commercial appears.
A) Zapping; muting
B) Zapping; zipping
C) Zipping; muting
D) Zipping; zapping
E) Muting; avoiding - ANS zipping;zapping
John is watching a football game on TV when a commercial comes on. He doesn't want to see it,
so he grabs the remote control and changes the channel. What is John doing to avoid the
advertising message?
A) zipping
B) zapping
C) muting
D) avoiding
E) grazing - ANS zapping
3 | Page @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED
