MKTG 367 CHAPTER 14 2025 ACTUAL
STUDY QUESTIONS AND ANSWERS
Consumer-to-consumer solutions to "problems they never knew they had"
have accelerated due to the rise of _____.
A. social media like Pinterest
B. crowd sourcing like Kickstarter
C. peer innovation like Quirky
D. all of the above
E. none of the above - ANSWER-crowd sourcing like kickstarted
What is the first stage of the consumer decision process?
A) information search
B) problem recognition
C) alternative evaluation
D) purchase
E) postpurchase behavior - ANSWER-problem recognition
Which of the following statements is FALSE regarding consumer decisions
and the consumer decision process?
A) The decision process model provides useful insight into all types of
consumer purchases.
B) Consumer decisions are frequently the result of a single problem.
C) Consumer decisions are rational and functional; otherwise they do not
involve decisions per se.
D) Some consumer decisions result from the convergence of several
problems.
, E) Once the decision process begins, it may evolve and become more
complex with multiple goals. - ANSWER-consumer decisions are rational and
functional; otherwise they do not involve decisions per se
Which of the following is a type of consumer decision making discussed in
your text?
A) nominal decision making
B) limited decision making
C) extended decision making
D) b and c
E) a, b, and c - ANSWER-A, B, and C
Which of the following is NOT a type of consumer decision making discussed
in your text?
A) nominal decision making
B) extended decision making
C) complex decision making
D) limited decision making
E) all of the above are types of decision making - ANSWER-Complex decision
making
The level of concern for, or interest in, the purchase process triggered by the
need to consider a particular purchase is known as _____.
A) personal involvement
B) product involvement
C) purchase involvement
D) enduring involvement
E) activated involvement - ANSWER-purchase involvement
Blake doesn't much care about cars but is engaging in a substantial amount
of information search about cars since he is about to buy a new car. In terms
of involvement, Blake is _____.
, A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement - ANSWER-low
in product involvement; high in purchase involvement
Very high levels of purchase involvement tend to produce _____.
A) extended decision making
B) nominal decision making
C) affective decision making
D) limited decision making
E) none of the above - ANSWER-extended decision making
Emma noticed that she was almost out of gas, so she pulled into the nearest
gas station and filled up her tank. Emma's decision on which gas to purchase
is characterized by _____.
A) a high level of cognitive processing
B) a low level of purchase involvement
C) limited decision making
D) extended decision making
E) a high level of affective processing - ANSWER-a low level of purchase
involvement
Which type of consumer decision making only includes the stages of problem
recognition, limited internal information search, purchase, and limited
postpurchase behavior?
A) nominal decision making
B) normal decision making
C) limited decision making
STUDY QUESTIONS AND ANSWERS
Consumer-to-consumer solutions to "problems they never knew they had"
have accelerated due to the rise of _____.
A. social media like Pinterest
B. crowd sourcing like Kickstarter
C. peer innovation like Quirky
D. all of the above
E. none of the above - ANSWER-crowd sourcing like kickstarted
What is the first stage of the consumer decision process?
A) information search
B) problem recognition
C) alternative evaluation
D) purchase
E) postpurchase behavior - ANSWER-problem recognition
Which of the following statements is FALSE regarding consumer decisions
and the consumer decision process?
A) The decision process model provides useful insight into all types of
consumer purchases.
B) Consumer decisions are frequently the result of a single problem.
C) Consumer decisions are rational and functional; otherwise they do not
involve decisions per se.
D) Some consumer decisions result from the convergence of several
problems.
, E) Once the decision process begins, it may evolve and become more
complex with multiple goals. - ANSWER-consumer decisions are rational and
functional; otherwise they do not involve decisions per se
Which of the following is a type of consumer decision making discussed in
your text?
A) nominal decision making
B) limited decision making
C) extended decision making
D) b and c
E) a, b, and c - ANSWER-A, B, and C
Which of the following is NOT a type of consumer decision making discussed
in your text?
A) nominal decision making
B) extended decision making
C) complex decision making
D) limited decision making
E) all of the above are types of decision making - ANSWER-Complex decision
making
The level of concern for, or interest in, the purchase process triggered by the
need to consider a particular purchase is known as _____.
A) personal involvement
B) product involvement
C) purchase involvement
D) enduring involvement
E) activated involvement - ANSWER-purchase involvement
Blake doesn't much care about cars but is engaging in a substantial amount
of information search about cars since he is about to buy a new car. In terms
of involvement, Blake is _____.
, A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement - ANSWER-low
in product involvement; high in purchase involvement
Very high levels of purchase involvement tend to produce _____.
A) extended decision making
B) nominal decision making
C) affective decision making
D) limited decision making
E) none of the above - ANSWER-extended decision making
Emma noticed that she was almost out of gas, so she pulled into the nearest
gas station and filled up her tank. Emma's decision on which gas to purchase
is characterized by _____.
A) a high level of cognitive processing
B) a low level of purchase involvement
C) limited decision making
D) extended decision making
E) a high level of affective processing - ANSWER-a low level of purchase
involvement
Which type of consumer decision making only includes the stages of problem
recognition, limited internal information search, purchase, and limited
postpurchase behavior?
A) nominal decision making
B) normal decision making
C) limited decision making
