MKTG 367 CHAPTER 13 VERIFIED
2025 STUDY QUESTIONS AND
ANSWERS
The purchase decision and consumption process always occur in the context
of _____.
A. others
B. a specific situation
C. marketing communications
D. an extended decision-making process
E. a social surrounding - ANSWER-B. a specific situation
To understand a consumer's behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. A and B
E. A, B, and C - ANSWER-E. A, B, and C
All those factors particular to a time and place that do not follow from
knowledge of the stable
attributes of the consumer and the stimulus and that have an effect on
current behavior are known as
_____.
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers
E. motivational influence - ANSWER-A. situational influence
Which of the following also includes a situation-specific component?
A. personality
B. self-concept
,C. involvement
D. demographics
E. brand image - ANSWER-C. involvement
Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. all of the above - ANSWER-E. all of the above
Which of the following is NOT a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. All of the above are situations in which consumer behavior occurs. -
ANSWER-E. all of the above are situations in which consumer behavior occurs
Which of the following is a situational characteristic?
A. product
B. package
C. temporal perspective
D. demographics
E. social class - ANSWER-C. temporal perspective
Sharon has to purchase a gift for her mother and only has this afternoon to
do so because her birthday
party is that evening. She's wondering how she will be able get to the mall in
time to pick out the
perfect gift. This is an illustration of which situation characteristic?
A. physical features
B. social surroundings
C. temporal perspective
, D. task definition
E. antecedent state - ANSWER-C. temporal perspective
Which of the following is NOT an individual characteristic influencing
consumer behavior?
A. culture
B. attitudes
C. task definition
D. social class
E. motivation - ANSWER-C. task definition
Which of the following is NOT a consumption response?
A. task definition
B. problem recognition
C. purchase
D. disposition
E. alternative evaluation - ANSWER-A. task definition
The situation interacts with the marketing activity and the individual to
determine behavior. Which of
the following is a marketing activity?
A. lifestyle
B. temporal perspective
C. package
D. purchase
E. task definition - ANSWER-C. package
Mark is developing the marketing strategy for his business, which is a retail
store. He knows that
situation characteristics will interact with his marketing activity. Which of the
following is a situation
characteristic he needs to consider?
A. social class
B. attitudes
2025 STUDY QUESTIONS AND
ANSWERS
The purchase decision and consumption process always occur in the context
of _____.
A. others
B. a specific situation
C. marketing communications
D. an extended decision-making process
E. a social surrounding - ANSWER-B. a specific situation
To understand a consumer's behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. A and B
E. A, B, and C - ANSWER-E. A, B, and C
All those factors particular to a time and place that do not follow from
knowledge of the stable
attributes of the consumer and the stimulus and that have an effect on
current behavior are known as
_____.
A. situational influence
B. motivators
C. consumption triggers
D. consumption influencers
E. motivational influence - ANSWER-A. situational influence
Which of the following also includes a situation-specific component?
A. personality
B. self-concept
,C. involvement
D. demographics
E. brand image - ANSWER-C. involvement
Which of the following is a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. all of the above - ANSWER-E. all of the above
Which of the following is NOT a situation in which consumer behavior occurs?
A. communications situation
B. purchase situation
C. usage situation
D. disposition situation
E. All of the above are situations in which consumer behavior occurs. -
ANSWER-E. all of the above are situations in which consumer behavior occurs
Which of the following is a situational characteristic?
A. product
B. package
C. temporal perspective
D. demographics
E. social class - ANSWER-C. temporal perspective
Sharon has to purchase a gift for her mother and only has this afternoon to
do so because her birthday
party is that evening. She's wondering how she will be able get to the mall in
time to pick out the
perfect gift. This is an illustration of which situation characteristic?
A. physical features
B. social surroundings
C. temporal perspective
, D. task definition
E. antecedent state - ANSWER-C. temporal perspective
Which of the following is NOT an individual characteristic influencing
consumer behavior?
A. culture
B. attitudes
C. task definition
D. social class
E. motivation - ANSWER-C. task definition
Which of the following is NOT a consumption response?
A. task definition
B. problem recognition
C. purchase
D. disposition
E. alternative evaluation - ANSWER-A. task definition
The situation interacts with the marketing activity and the individual to
determine behavior. Which of
the following is a marketing activity?
A. lifestyle
B. temporal perspective
C. package
D. purchase
E. task definition - ANSWER-C. package
Mark is developing the marketing strategy for his business, which is a retail
store. He knows that
situation characteristics will interact with his marketing activity. Which of the
following is a situation
characteristic he needs to consider?
A. social class
B. attitudes
