MKTG 367 EXAM3 2025 ACTUAL
EXAM STUDY QUESTIONS AND
ANSWERS
Which of the following statements is true of attitudes?
a.Attitudes motivate people to behave in inconsistent ways.
b.Attitudes and value are closely related.
c.Attitudes do not affect the choice of products.
d.Negative attitudes do not have a profound effect on consumers. - ANSWER-
b.Attitudes and value are closely related.
According to the ABC approach to attitudes, which of the following is a component of
attitude?
a.Ideals
b.Conations
c.Affect
d.Values - ANSWER-c.Affect
In the context of the ABC approach to attitudes, cognition refers to _____.
a.the beliefs that a consumer has about an object
b.a consumer's feelings about an object
c.a consumer's core beliefs and self-concept
d.the overt behavior exhibited by a consumer - ANSWER-a.the beliefs that a consumer
has about an object
The _____ of attitudes is based on the concept of reward and punishment.
a.hedonic function
b.value-expressive function
c.ego-defensive function
d.utilitarian function - ANSWER-d.utilitarian function
The knowledge function of attitudes enables consumers to _____.
a.use attitudes as ways to minimize punishment
b.develop positive attitudes toward image-enhancing products
c.express their core values, self-concept, and beliefs
,d.simplify decision-making processes - ANSWER-d.simplify decision-making processes
The _____ suggests that affect, behavior, and cognitions form in a sequential order.
a.hierarchy of effects approach
b.social cognitive theory
c.hierarchy of needs approach
d.functional theory of attitudes - ANSWER-a.hierarchy of effects approach
In the high-involvement hierarchy, _____.
a.consumers evaluate products before forming beliefs about them
b.consumer purchases are not very risky
c.consumers indulge in impulse purchases
d.consumer beliefs about products are formed first - ANSWER-d.consumer beliefs
about products are formed first
When _____ are made, consumers often have some basic beliefs about products
without necessarily having strong feelings toward them.
a.impulse purchases
b.experiential purchases
c.high-involvement purchases
d.low-involvement purchases - ANSWER-d.low-involvement purchases
In the context of the attitude-toward-the-object (ATO) model, which of the following
statements is true?
a.Salient beliefs about an attribute can be disregarded.
b.The strength of the belief that a certain object has an attribute can help predict a
consumer's attitude.
c.The ATO model is academic in nature and does not have any practical application.
d.The weights that are associated with various attributes always remain constant. -
ANSWER-b.The strength of the belief that a certain object has an attribute can help
predict a consumer's attitude.
The ATO approach is known as a(n) _____, wherein attitudes are formed holistically
across a number of attributes, with poor ratings on one attribute being offset by higher
ratings on another attribute.
a.compensatory model
b.changing schema-based affect
,c.elaboration likelihood model
d.consistency principle - ANSWER-a.compensatory model
The theory of planned action includes a perceived control component that _____.
a.shows there is no significant relationship between the consumers' attitude toward an
advertisement and their attitude toward the product being advertised
b.assesses the difficulty faced by consumers in performing a behavior and the extent to
which consumers perceive that they are in control of the product selection
c.shows that the consumers' attitude about a company does not affect their decision to
buy the company's products
d.uses three elements to predict consumers' attitude—salient beliefs, strength of the
belief, and evaluation of the attribute - ANSWER-b.assesses the difficulty faced by
consumers in performing a behavior and the extent to which consumers perceive that
they are in control of the product selection
_____ refers to the extent to which a company actively monitors its customers'
evaluations of objects, products, services, issues, or people over time.
a.Attribute monitoring
b.Behavioral intentions modeling
c.Attitude—behavior consistency
d.Attitude tracking - ANSWER-d.Attitude tracking
Which of the following models illustrates how attitudes are changed based on differing
levels of consumer involvement?
a.Compensatory model
b.Attitude-toward-the-object model
c.Elaboration likelihood model
d.Multiattribute attitude model - ANSWER-c.Elaboration likelihood model
_____ refer specifically to information found in a message pertaining to a particular
product, its attributes, its advantages, or the consequences of its use.
a.Central cues
b.Primacy effects
c.Peripheral cues
d.Source effects - ANSWER-a.Central cues
, In the context of the peripheral route to persuasion, which of the following statements is
true?
a.Consumers are unlikely to develop cognitive responses to a message.
b.Consumers are less likely to pay attention to the attractiveness of the person
delivering a message.
c.Consumers develop a number of thoughts regarding an incoming message that may
contradict the information.
d.Consumers find that an incoming message is particularly relevant to their situation. -
ANSWER-a.Consumers are unlikely to develop cognitive responses to a message.
The _____ proposes that consumers compare incoming information to their existing
attitudes about a particular object or issue.
a.balance theory
b.attitude-toward-the-object theory
c.social judgment theory
d.psychoanalytic theory - ANSWER-c.social judgment theory
Source effects _____.
a.occur when the information placed early in a message has the most effect
b.occur when the placement of information in a message impacts the recall of the
information
c.refer to how the appeal of a message and its construction affect persuasiveness
d.refer to the characteristics of the person delivering a message that influence
persuasion - ANSWER-d.refer to the characteristics of the person delivering a message
that influence persuasion
How has interactive communications, such as websites and blogs, changed the
communication model?
a.The source encodes a message, which flows to a medium, and then to a receiver.
b.The flow of information uses a many-to-many approach.
c.There is no flow from consumers to marketers.
d.The flow of information is considered a one-way street. - ANSWER-b.The flow of
information uses a many-to-many approach.
The _____ states that a feature possessed by a source, such as a spokesperson, is
most effective when it is paired with relevant products.
a.balance theory
EXAM STUDY QUESTIONS AND
ANSWERS
Which of the following statements is true of attitudes?
a.Attitudes motivate people to behave in inconsistent ways.
b.Attitudes and value are closely related.
c.Attitudes do not affect the choice of products.
d.Negative attitudes do not have a profound effect on consumers. - ANSWER-
b.Attitudes and value are closely related.
According to the ABC approach to attitudes, which of the following is a component of
attitude?
a.Ideals
b.Conations
c.Affect
d.Values - ANSWER-c.Affect
In the context of the ABC approach to attitudes, cognition refers to _____.
a.the beliefs that a consumer has about an object
b.a consumer's feelings about an object
c.a consumer's core beliefs and self-concept
d.the overt behavior exhibited by a consumer - ANSWER-a.the beliefs that a consumer
has about an object
The _____ of attitudes is based on the concept of reward and punishment.
a.hedonic function
b.value-expressive function
c.ego-defensive function
d.utilitarian function - ANSWER-d.utilitarian function
The knowledge function of attitudes enables consumers to _____.
a.use attitudes as ways to minimize punishment
b.develop positive attitudes toward image-enhancing products
c.express their core values, self-concept, and beliefs
,d.simplify decision-making processes - ANSWER-d.simplify decision-making processes
The _____ suggests that affect, behavior, and cognitions form in a sequential order.
a.hierarchy of effects approach
b.social cognitive theory
c.hierarchy of needs approach
d.functional theory of attitudes - ANSWER-a.hierarchy of effects approach
In the high-involvement hierarchy, _____.
a.consumers evaluate products before forming beliefs about them
b.consumer purchases are not very risky
c.consumers indulge in impulse purchases
d.consumer beliefs about products are formed first - ANSWER-d.consumer beliefs
about products are formed first
When _____ are made, consumers often have some basic beliefs about products
without necessarily having strong feelings toward them.
a.impulse purchases
b.experiential purchases
c.high-involvement purchases
d.low-involvement purchases - ANSWER-d.low-involvement purchases
In the context of the attitude-toward-the-object (ATO) model, which of the following
statements is true?
a.Salient beliefs about an attribute can be disregarded.
b.The strength of the belief that a certain object has an attribute can help predict a
consumer's attitude.
c.The ATO model is academic in nature and does not have any practical application.
d.The weights that are associated with various attributes always remain constant. -
ANSWER-b.The strength of the belief that a certain object has an attribute can help
predict a consumer's attitude.
The ATO approach is known as a(n) _____, wherein attitudes are formed holistically
across a number of attributes, with poor ratings on one attribute being offset by higher
ratings on another attribute.
a.compensatory model
b.changing schema-based affect
,c.elaboration likelihood model
d.consistency principle - ANSWER-a.compensatory model
The theory of planned action includes a perceived control component that _____.
a.shows there is no significant relationship between the consumers' attitude toward an
advertisement and their attitude toward the product being advertised
b.assesses the difficulty faced by consumers in performing a behavior and the extent to
which consumers perceive that they are in control of the product selection
c.shows that the consumers' attitude about a company does not affect their decision to
buy the company's products
d.uses three elements to predict consumers' attitude—salient beliefs, strength of the
belief, and evaluation of the attribute - ANSWER-b.assesses the difficulty faced by
consumers in performing a behavior and the extent to which consumers perceive that
they are in control of the product selection
_____ refers to the extent to which a company actively monitors its customers'
evaluations of objects, products, services, issues, or people over time.
a.Attribute monitoring
b.Behavioral intentions modeling
c.Attitude—behavior consistency
d.Attitude tracking - ANSWER-d.Attitude tracking
Which of the following models illustrates how attitudes are changed based on differing
levels of consumer involvement?
a.Compensatory model
b.Attitude-toward-the-object model
c.Elaboration likelihood model
d.Multiattribute attitude model - ANSWER-c.Elaboration likelihood model
_____ refer specifically to information found in a message pertaining to a particular
product, its attributes, its advantages, or the consequences of its use.
a.Central cues
b.Primacy effects
c.Peripheral cues
d.Source effects - ANSWER-a.Central cues
, In the context of the peripheral route to persuasion, which of the following statements is
true?
a.Consumers are unlikely to develop cognitive responses to a message.
b.Consumers are less likely to pay attention to the attractiveness of the person
delivering a message.
c.Consumers develop a number of thoughts regarding an incoming message that may
contradict the information.
d.Consumers find that an incoming message is particularly relevant to their situation. -
ANSWER-a.Consumers are unlikely to develop cognitive responses to a message.
The _____ proposes that consumers compare incoming information to their existing
attitudes about a particular object or issue.
a.balance theory
b.attitude-toward-the-object theory
c.social judgment theory
d.psychoanalytic theory - ANSWER-c.social judgment theory
Source effects _____.
a.occur when the information placed early in a message has the most effect
b.occur when the placement of information in a message impacts the recall of the
information
c.refer to how the appeal of a message and its construction affect persuasiveness
d.refer to the characteristics of the person delivering a message that influence
persuasion - ANSWER-d.refer to the characteristics of the person delivering a message
that influence persuasion
How has interactive communications, such as websites and blogs, changed the
communication model?
a.The source encodes a message, which flows to a medium, and then to a receiver.
b.The flow of information uses a many-to-many approach.
c.There is no flow from consumers to marketers.
d.The flow of information is considered a one-way street. - ANSWER-b.The flow of
information uses a many-to-many approach.
The _____ states that a feature possessed by a source, such as a spokesperson, is
most effective when it is paired with relevant products.
a.balance theory
