MKTG 367 Chapter 13 Test Questions Answered Correctly Latest Update

MKTG 367 Chapter 13 Test Questions Answered Correctly Latest Update The purchase decision and consumption process always occur in the context of _____. A. others B. a specific situation C. marketing communications D. an extended decision-making process E. a social surrounding - Answers B. a specific situation To understand a consumer's behavior, we must know about the _____. A. consumer B. situation C. stimulus object D. A and B E. A, B, and C - Answers E. A, B, and C All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____. A. situational influence B. motivators C. consumption triggers D. consumption influencers E. motivational influence - Answers A. situational influence Which of the following also includes a situation-specific component? A. personality B. self-concept C. involvement D. demographics E. brand image - Answers C. involvement Which of the following is a situation in which consumer behavior occurs? A. communications situation B. purchase situation C. usage situation D. disposition situation E. all of the above - Answers E. all of the above Which of the following is NOT a situation in which consumer behavior occurs? A. communications situation B. purchase situation C. usage situation D. disposition situation E. All of the above are situations in which consumer behavior occurs. - Answers E. all of the above are situations in which consumer behavior occurs Which of the following is a situational characteristic? A. product B. package C. temporal perspective D. demographics E. social class - Answers C. temporal perspective Sharon has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? A. physical features B. social surroundings C. temporal perspective D. task definition E. antecedent state - Answers C. temporal perspective Which of the following is NOT an individual characteristic influencing consumer behavior? A. culture B. attitudes C. task definition D. social class E. motivation - Answers C. task definition Which of the following is NOT a consumption response? A. task definition B. problem recognition C. purchase D. disposition E. alternative evaluation - Answers A. task definition The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity? A. lifestyle B. temporal perspective C. package D. purchase E. task definition - Answers C. package Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider? A. social class B. attitudes C. lifestyle D. task definition E. all of the above - Answers D. task definition The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation. A. communications B. purchase C. usage D. disposition E. preliminary - Answers A. communications In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness? A. communications B. purchase C. usage D. disposition E. preliminary - Answers A. communications When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all of the above - Answers B. usage