Version 1
n9 1
,TEST BANK FOR n9 n9
Marketing Management 4th EditionMark Johnston Greg Marshall
n9 n9 n9 n9 n9 n9
Chapter 1 n9
Student name: n9
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. n9
1) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation
n9 n9 n9
Learning Objective : 01-
n9 n9 n9
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Marketing Management Defined n9 n9
Bloom's : Remember Diff
n9 n9 n9
iculty : 1 Easy Gradable
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: automatic
n9
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
n9
2) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Marketing Management Defined n9 n9
Gradable : automatic n9 n9
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 n9 2
,3) The American Marketing Association defines marketing as “the activity, set of institution
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
s, and processes for creating, communicating, delivering, and exchanging offerings that
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
have value for customers, clients, partners, and society at large.”
n9 n9 n9 n9 n9 n9 n9 n9 n9
3) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation
n9 n9 n9
Topic : Marketing and Marketing Management Define
n9 n9 n9 n9 n9 n9
d Bloom's : Remember
n9 n9 n9
Difficulty : 1 Easy n9 n9 n9
Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
se has only two business functions: marketing and innovation.
n9 n9 n9 n9 n9 n9 n9 n9
4) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Remember
Difficulty : 1 Easy n9 n9 n9
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
5) Sustainability refers to business practices that prolong the life cycle of a product.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
5) n9
⊚ true n 9
⊚ false n 9
Question Details n9
Accessibility : Keyboard Navigation Bl
n9 n9 n9 n9
oom's : Understand
n9 n9
Difficulty : 2 Medium n9 n9 n9
Topic : Marketing and Marketing Management Defined
n9 n9 n9 n9 n9 n9
Learning Objective : 01-
n9 n9 n9
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Gradable : automatic n9 n9
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 n9 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficul
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ty competing successfully for customers.
n9 n9 n9 n9
6) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
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on of Marketing
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Gradable : automatic
n9 n9
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
6) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
on of Marketing
n9 n9
Gradable : automatic
n9 n9
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
n9 n9 n9 n9 n9 n9 n9
one marketing by combining flexible manufacturing with flexible marketing to enhanc
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
e customer choices.
n9 n9
7) n9
⊚ n 9 true
⊚ n 9 false
Version 1 n9 4
n9 1
,TEST BANK FOR n9 n9
Marketing Management 4th EditionMark Johnston Greg Marshall
n9 n9 n9 n9 n9 n9
Chapter 1 n9
Student name: n9
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
1) A commonly held misconception about marketing is that it is all about advertising a
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
nd selling. n9
1) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation
n9 n9 n9
Learning Objective : 01-
n9 n9 n9
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Marketing Management Defined n9 n9
Bloom's : Remember Diff
n9 n9 n9
iculty : 1 Easy Gradable
n9 n9 n9 n9 n9
: automatic
n9
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
2) Marketing is relevant only to people in the organization who work directly in the marketi
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ng department.
n9
2) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Marketing Management Defined n9 n9
Gradable : automatic n9 n9
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Version 1 n9 2
,3) The American Marketing Association defines marketing as “the activity, set of institution
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
s, and processes for creating, communicating, delivering, and exchanging offerings that
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
have value for customers, clients, partners, and society at large.”
n9 n9 n9 n9 n9 n9 n9 n9 n9
3) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation
n9 n9 n9
Topic : Marketing and Marketing Management Define
n9 n9 n9 n9 n9 n9
d Bloom's : Remember
n9 n9 n9
Difficulty : 1 Easy n9 n9 n9
Learning Objective : 01-
n9 n9 n9
02 Define what marketing and marketing management really are and how they con Gradable : automat
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
se has only two business functions: marketing and innovation.
n9 n9 n9 n9 n9 n9 n9 n9
4) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Remember
Difficulty : 1 Easy n9 n9 n9
Topic : The Concept of Customer Value
n9 n9 n9 n9 n9 n9
Learning Objective : 01-
n9 n9 n9
02 Define what marketing and marketing management really are and how they con Gradable : automat
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
5) Sustainability refers to business practices that prolong the life cycle of a product.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
5) n9
⊚ true n 9
⊚ false n 9
Question Details n9
Accessibility : Keyboard Navigation Bl
n9 n9 n9 n9
oom's : Understand
n9 n9
Difficulty : 2 Medium n9 n9 n9
Topic : Marketing and Marketing Management Defined
n9 n9 n9 n9 n9 n9
Learning Objective : 01-
n9 n9 n9
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Gradable : automatic n9 n9
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
Version 1 n9 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficul
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
ty competing successfully for customers.
n9 n9 n9 n9
6) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
on of Marketing
n9 n9
Gradable : automatic
n9 n9
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
\hen Henry Ford said, “People can have the Model T in any color—
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
so long that it’s black,” he was reflecting a sales orientation.
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
6) n9
⊚ n 9 true
⊚ n 9 false
Question Details n9
AACSB : Analytical Thinking Accessi
n9 n9 n9 n9
bility : Keyboard Navigation Bloom's :
n9 n9 n9 n9 n9 n9
Understand
Difficulty : 2 Medium n9 n9 n9
Learning Objective : 01-
n9 n9 n9
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
on of Marketing
n9 n9
Gradable : automatic
n9 n9
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
7) Don Peppers and Martha Rogers popularized the term one-to-
n9 n9 n9 n9 n9 n9 n9 n9
one marketing. Some firms come close to one-to-
n9 n9 n9 n9 n9 n9 n9
one marketing by combining flexible manufacturing with flexible marketing to enhanc
n9 n9 n9 n9 n9 n9 n9 n9 n9 n9
e customer choices.
n9 n9
7) n9
⊚ n 9 true
⊚ n 9 false
Version 1 n9 4
