Paragraph One:
Make initial point – this is the final version of your chain of analysis later on.
EXPLAIN and QUOTE – these both need to be intermixed within each other to
make a coherent essay. Use chains of analysis throughout, mixed with quotes.
Link to other business areas.
Answer the question as a quick little summary.
9 Mark Structure:
Paragraph One:
Make the point on why Option X is good.
Use a quote to back up this point immediately.
EXPLAIN – bulk of marks. Use chains of analysis.
Link to the question.
Link to OTHER business areas.
“It depends on…”
Paragraph Two:
Make the point on why Option Y is good.
Use a quote to back up this point immediately.
EXPLAIN – bulk of marks. Use chains of analysis.
Link to the question.
Link to other business areas.
“It depends on…”
Conclusion:
Answer the question: “Overall, Option X is better because…”
Then the second point is made (use a harder/worse point, as the analysis
doesn’t require as much depth).
Use a quote to back up this point immediately.
EXPLAIN – but not in as much detail. Use chains of analysis.
Key Flaw.
Long term / short term better because…