SLM 273: Exam 2 questions well
answered already passed
primary roles and functions of mass media - correct answer ✔✔1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - correct answer ✔✔presenting
newsworthy stories
primary role and function of mass media: creating - correct answer ✔✔producing a story or
event
primary role and function of mass media: influencing - correct answer ✔✔reporting information
that changes mindsets and actions
primary role and function of mass media: entertaining - correct answer ✔✔providing diversion
for people to hear, see, read, or experience
primary role and function of mass media: telling - correct answer ✔✔publishing commentary
and opinions
, primary role and function of mass media: delivering - correct answer ✔✔bringing messages to
an audience
primary role and function of mass media: reinforcing - correct answer ✔✔supporting cultural
values
symbiotic relationship - correct answer ✔✔the sport entity and the sport media are
interdependent of each other
convergence - correct answer ✔✔Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and other
demassification - correct answer ✔✔divides the masses into segments before choosing which
segments to target. (specialization)
magazines do this to survive
one sport book and author - correct answer ✔✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - correct answer ✔✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the movies for
entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and advertising
revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - correct answer ✔✔the sounds that you would hear if you were live at an event
answered already passed
primary roles and functions of mass media - correct answer ✔✔1. informing
2. creating
3. influencing
4. entertaining
5. telling
6. delivering
7. reinforcing
primary role and function of mass media: informing - correct answer ✔✔presenting
newsworthy stories
primary role and function of mass media: creating - correct answer ✔✔producing a story or
event
primary role and function of mass media: influencing - correct answer ✔✔reporting information
that changes mindsets and actions
primary role and function of mass media: entertaining - correct answer ✔✔providing diversion
for people to hear, see, read, or experience
primary role and function of mass media: telling - correct answer ✔✔publishing commentary
and opinions
, primary role and function of mass media: delivering - correct answer ✔✔bringing messages to
an audience
primary role and function of mass media: reinforcing - correct answer ✔✔supporting cultural
values
symbiotic relationship - correct answer ✔✔the sport entity and the sport media are
interdependent of each other
convergence - correct answer ✔✔Multimedia convergence is also evident in sport reporters'
expanding routines and responsibilities; words, pictures, videos, audio recordings, and other
demassification - correct answer ✔✔divides the masses into segments before choosing which
segments to target. (specialization)
magazines do this to survive
one sport book and author - correct answer ✔✔The Boys of Summer, By Roger Kahn.
1930s radio importance-1940s - correct answer ✔✔-golden age of the radio
-"fandom" was one element of radio's ability to connect the nation and help overcome
differences in race, gender, age, and location
-individuals had more leisure time than before, and people relied on radio and the movies for
entertainment and enjoyment
-the number of homes with radios increased from 12 million to 30 million, and advertising
revenue expanded from $40 million to $155 million
-actuality sounds, helped fans imagine the event
actuality sound - correct answer ✔✔the sounds that you would hear if you were live at an event
