Strategic Plan
MBA 540 – Organizational Strategy in Global Environments (SNHU)
Scenario:
Develop a comprehensive business strategy across corporate, unit, and functional levels.
Assignment Instructions / Questions:
1. Define corporate vs. business strategy and explain their interrelation.
2. Create corporate strategy (where to compete), unit strategies (how to compete), and functional strategies
(e.g., R&D, Operations, Marketing, HR).
3. Discuss the CEO and leadership’s role in strategy development and implementation.
4. How should strategy integrate stakeholder expectations and market dynamics?
Deliverables:
A strategic plan with corporate, unit, and functional components.
MBA 540 – Organizational Strategy in Global Environments (SNHU)
Scenario:
Develop a comprehensive business strategy across corporate, unit, and functional levels.
Assignment Instructions / Questions:
1. Define corporate vs. business strategy and explain their interrelation.
2. Create corporate strategy (where to compete), unit strategies (how to compete), and functional strategies
(e.g., R&D, Operations, Marketing, HR).
3. Discuss the CEO and leadership’s role in strategy development and implementation.
4. How should strategy integrate stakeholder expectations and market dynamics?
Deliverables:
A strategic plan with corporate, unit, and functional components.
