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Casus 2.2 marketing

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62 pages
2013/2014 Written for academic year
Institution
Hogeschool InHolland (InHolland)
Course
Marketing in toerisme
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casustoets marketing in toerisme samenvatting

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MARKETING IN TOERISME 2.2
WEEK 1 INTRODUCTIE



HOE KAN EEN ORGANOGRAM VAN EEN TOUROPERATOR ER UIT ZIEN?




− Contracting & Yield management:

Vliegtuigstoelen inkopen / garantiecontract – kamers met x bedrag kopen.

, → methode om te zorgen voor het vinden van de juiste balans tussen het vullen van alle
beschikbare capaciteit en het vragen van de hoogste prijs.



− Manager product support:

Ondersteuning



− Content manager:

Over websites, inhoud er van.




NIVEAUS IN EEN ONDERNEMING




HET STRATEGISCHE MARKETINGPLANNINGSPROCES

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Study
Hoger Toeristisch en Recreatief Onderwijs
Uploaded on
June 10, 2014
Number of pages
62
Written in
2013/2014
Type
Other
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Unknown
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