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1. Stages of international marketing - ANSWER ✓ More
reactive and less strategic, more involved in strategic
planning
2. More reactive and less strategic - ANSWER ✓ 1. no
direct foreign marketing
infrequent foreign marketing
3. More involved in strategic planning - ANSWER ✓ 3.
regular foreign marketing
multidomestic or international marketing
global marketing
4. tariff and non-tariff barriers - ANSWER ✓ •Until
recently, use has been reduced in recent years
, •Election of nationalistic leaders threatens this effort
•Some countries attempt to control trade for their own
advantage
•As competition increases, so does tendency toward
protectionism
5. Global trade benefits all - ANSWER ✓ •Provides more
business opportunities for marketers
•Provides wider selection of goods and services for
consumers
6. balance of payments statement - ANSWER ✓ Record
of all financial transactions with other countries.
•Credits and debits must offset each other.
•Double-entry bookkeeping system.
Three main accounts.
•Current account.
•Of primary interest to international business.
•Capital account.
•Reserves account.
,7. Balance of payments in US - ANSWER ✓ High
merchandise trade deficit yields an imbalance
- value of US currency low= less purchasing
power, less demand for imports
- US products cheap for foreign buyers= higher
imports
8. Barriers for protection against unwanted foreign
investments and imports - ANSWER ✓ - tariffs
- quotas
- Exchange barriers
- Psychological barriers
9. Reasons to maintain government restrictions -
ANSWER ✓ 1.Protection of an infant industry
2.Protection of the home market
3.Need to keep money at home
4.Encouragement of capital accumulation
5.Maintenance of the standard of living and real wages
6.Conservation of natural resources
7.Industrialization of a low-wage nation
, 8.Maintenance of employment and reduction of
unemployment
9.National defense
10.Enhancement of business size
11.Retaliation and bargaining
12.Corrupt goals of despots and their ilk
10. How can Protectionism be harmful - ANSWER ✓
Contributes to country's industrial inefficiency.
Detracts from nation's adjustment to world situation.
Higher prices for consumers.
•Less likely to purchase, which in turn hurts the
economy.
11. How is free-trade typically beneficial - ANSWER ✓
•More people willing to purchase.
•Higher purchasing power for the average consumer.
•Agreements like NAFTA (now USMCA) result in
higher income levels.
•More job opportunities.
•Economic effects of COVID-19 pandemic reduced
consumers' spending power.