, Instructor’sManual s
ExploringStrategyText
andCases ss s
Twelfth edition ss
Richard
WhittingtonPatric
k Regnér Duncan
ss ss ss
Angwin Gerry
ss ss
Johnson Kevan
ss ss
Scholes
ss
With the assistance of Clive Kerridge and Jason Evans
ss ss ss ss ss ss ss ss
Forfurtherinstructor s s
materialplease visit:
ss ss
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
ss ss ss ss
Lecturers adopting the main text are permitted to download and photocopy the manual as
ss ss ss ss ss ss ss ss ss ss ss ss ss
required.
ss
,PEARSON EDUCATION LIMITED ss ss
KAO
TwoKAO
Park
ss
Harlow CM17 ss
9SR United
ss pp
Kingdom
ss
Tel: +44 (0)1279 623623
ss ss ss
Web: www.pearson-books.com
This edition published 2020
s s s s s s
© Pearson Education Limited 2020
ss ss ss ss
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
ss ss ss ss ss ss ss ss ss ss ss ss
Scholes to be identified as authors of this work have been asserted by them in
ss s s s s s s s s s s s s s s s s s s s s s s s s s s s s
accordance with the Copyright, Designs and Patents Act 1988.
s s s s ss ss ss ss ss ss ss
ISBN s s 978-1-292-28249-7
All rights reserved. Permission is hereby given for the material in this publication to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
reproduced for OHP transparencies and student handouts, without express permission of the
ss ss ss ss ss ss ss ss ss ss ss ss
Publishers, for educational purposes only. In all other cases, no part of this
ss ss s s s s ss ss ss ss s s s s ss ss s s
publication may be reproduced, stored in a retrieval system, or transmitted in any form or
s s s s ss ss ss ss ss ss ss ss ss ss ss ss ss
by any means, electronic, mechanical, photocopying, recording, or otherwise without
ss ss ss ss ss s s s s s s s s s s
either the prior written
s s permission of the Publishers or a licence permitting
s s s s ss s s s s s s s s s s s s s s s s
restricted copying in the United Kingdom issued by the Copyright Licensing Agency
s s s s s s s s ss ss ss ss ss ss ss ss
Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN. This book may not be lent, resold,
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
hired out or otherwise disposed of by way of trade in any form of binding or cover other
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss s s s s
than that in which it is published, without the prior consent of the Publishers.
s s s s s s s s s s s s s s ss ss ss ss ss ss ss
Please note that, unless the material is specifically cited with a source, any company names
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
usedwithin this Instructor‟s Manual have been created by the authors and are intended to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
fictitious.
ss
Pearson Education is not responsible for the content of third-party internet sites.
ss ss ss ss ss ss ss ss ss ss ss
The Financial Times. With a worldwide network of highly respected journalists, The
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
Financial Times provides global business news, insightful opinion and expert analysis of
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
business, finance and politics. With over 500 journalists reporting from 50 countries
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
worldwide, our in-depth coverage of international news is objectively reported and analysed
sspp sspp sspp sspp pp sspp sspp sspp sspp sspp sspp sspp
from an independent, global perspective. To find out more, visit www.ft.com/pearsonoffer.
sspp pp pp pp pp pp pp pp pp pp pp
2
© Pearson Education
ss ss
Limited
, Contents
Chapter s s 1 Introducing s s strategy 23
Part s s I THE s s STRATEGIC s s POSITION 31
Chapter s s 2 Macro-environment s s analysis 32
Chapter s s 3 Industry and sector analysis s s s s s s 41
Chapter s s 4 Resources s s and s s capabilities s s analysis 56
Chapter s s 5 Stakeholders s s and s s governance 71
Chapter s s 6 History and culture s s s s 80
Part II s s STRATEGIC s s CHOICES 92
Chapter s s 7 Business strategy and models s s s s s s 93
Chapter s s 8 Corporate s s strategy 105
Chapter s s 9 International s s strategy 125
Chapter s s 10 Entrepreneurship s s and s s innovation 136
Chapter s s 11 Mergers, acquisitions s s s s and s s alliances 145
Part IIIs s STRATEGY s s IN s s ACTION 156
Chapter s s 12 Evaluating s s strategies 157
Chapter s s 13 Strategy s s development s s processes 170
Chapter s s 14 Organising and s s s s strategy 183
Chapter 15 s s Leadership s s and s s strategic change s s 190
Chapter s s 16 The practice of strategy
s s s s s s 198
Case Teaching Notes
s s s s
Glastonbury: s s from s s hippy s s weekend s s to international
ss s s festival 209
The s s global s s pharmaceutical s s industry: s s harnessing s s the s s whirlwind 214
Siemens A: exploring the future
s s ss s s ss 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
ss ss ss ss ss ss ss ss ss
patterns at Vision Express
ss ss ss 225
Ricoh Canada Inc.
ss ss 241
H&M s s in fast fashion: continued
s s s s ss s s success? 250
The Formula 1 Constructors
s s s s s s 261
„Access to Healthcare‟: integrating a CSR
s s s s s s s s s s s s programmein Coloplast s s 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
s s s s s s s s s s s s s s ss s s 275
Adnams – A Local Company s s s s s s ss 299
3
© Pearson Education
ss ss
Limited
ExploringStrategyText
andCases ss s
Twelfth edition ss
Richard
WhittingtonPatric
k Regnér Duncan
ss ss ss
Angwin Gerry
ss ss
Johnson Kevan
ss ss
Scholes
ss
With the assistance of Clive Kerridge and Jason Evans
ss ss ss ss ss ss ss ss
Forfurtherinstructor s s
materialplease visit:
ss ss
go.pearson.com/uk/he/resources
Pearson Education Limited 2020
ss ss ss ss
Lecturers adopting the main text are permitted to download and photocopy the manual as
ss ss ss ss ss ss ss ss ss ss ss ss ss
required.
ss
,PEARSON EDUCATION LIMITED ss ss
KAO
TwoKAO
Park
ss
Harlow CM17 ss
9SR United
ss pp
Kingdom
ss
Tel: +44 (0)1279 623623
ss ss ss
Web: www.pearson-books.com
This edition published 2020
s s s s s s
© Pearson Education Limited 2020
ss ss ss ss
The rights of Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson and Kevan
ss ss ss ss ss ss ss ss ss ss ss ss
Scholes to be identified as authors of this work have been asserted by them in
ss s s s s s s s s s s s s s s s s s s s s s s s s s s s s
accordance with the Copyright, Designs and Patents Act 1988.
s s s s ss ss ss ss ss ss ss
ISBN s s 978-1-292-28249-7
All rights reserved. Permission is hereby given for the material in this publication to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
reproduced for OHP transparencies and student handouts, without express permission of the
ss ss ss ss ss ss ss ss ss ss ss ss
Publishers, for educational purposes only. In all other cases, no part of this
ss ss s s s s ss ss ss ss s s s s ss ss s s
publication may be reproduced, stored in a retrieval system, or transmitted in any form or
s s s s ss ss ss ss ss ss ss ss ss ss ss ss ss
by any means, electronic, mechanical, photocopying, recording, or otherwise without
ss ss ss ss ss s s s s s s s s s s
either the prior written
s s permission of the Publishers or a licence permitting
s s s s ss s s s s s s s s s s s s s s s s
restricted copying in the United Kingdom issued by the Copyright Licensing Agency
s s s s s s s s ss ss ss ss ss ss ss ss
Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN. This book may not be lent, resold,
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
hired out or otherwise disposed of by way of trade in any form of binding or cover other
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss s s s s
than that in which it is published, without the prior consent of the Publishers.
s s s s s s s s s s s s s s ss ss ss ss ss ss ss
Please note that, unless the material is specifically cited with a source, any company names
ss ss ss ss ss ss ss ss ss ss ss ss ss ss
usedwithin this Instructor‟s Manual have been created by the authors and are intended to be
ss ss ss ss ss ss ss ss ss ss ss ss ss ss ss
fictitious.
ss
Pearson Education is not responsible for the content of third-party internet sites.
ss ss ss ss ss ss ss ss ss ss ss
The Financial Times. With a worldwide network of highly respected journalists, The
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
Financial Times provides global business news, insightful opinion and expert analysis of
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
business, finance and politics. With over 500 journalists reporting from 50 countries
sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp sspp
worldwide, our in-depth coverage of international news is objectively reported and analysed
sspp sspp sspp sspp pp sspp sspp sspp sspp sspp sspp sspp
from an independent, global perspective. To find out more, visit www.ft.com/pearsonoffer.
sspp pp pp pp pp pp pp pp pp pp pp
2
© Pearson Education
ss ss
Limited
, Contents
Chapter s s 1 Introducing s s strategy 23
Part s s I THE s s STRATEGIC s s POSITION 31
Chapter s s 2 Macro-environment s s analysis 32
Chapter s s 3 Industry and sector analysis s s s s s s 41
Chapter s s 4 Resources s s and s s capabilities s s analysis 56
Chapter s s 5 Stakeholders s s and s s governance 71
Chapter s s 6 History and culture s s s s 80
Part II s s STRATEGIC s s CHOICES 92
Chapter s s 7 Business strategy and models s s s s s s 93
Chapter s s 8 Corporate s s strategy 105
Chapter s s 9 International s s strategy 125
Chapter s s 10 Entrepreneurship s s and s s innovation 136
Chapter s s 11 Mergers, acquisitions s s s s and s s alliances 145
Part IIIs s STRATEGY s s IN s s ACTION 156
Chapter s s 12 Evaluating s s strategies 157
Chapter s s 13 Strategy s s development s s processes 170
Chapter s s 14 Organising and s s s s strategy 183
Chapter 15 s s Leadership s s and s s strategic change s s 190
Chapter s s 16 The practice of strategy
s s s s s s 198
Case Teaching Notes
s s s s
Glastonbury: s s from s s hippy s s weekend s s to international
ss s s festival 209
The s s global s s pharmaceutical s s industry: s s harnessing s s the s s whirlwind 214
Siemens A: exploring the future
s s ss s s ss 220
Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
ss ss ss ss ss ss ss ss ss
patterns at Vision Express
ss ss ss 225
Ricoh Canada Inc.
ss ss 241
H&M s s in fast fashion: continued
s s s s ss s s success? 250
The Formula 1 Constructors
s s s s s s 261
„Access to Healthcare‟: integrating a CSR
s s s s s s s s s s s s programmein Coloplast s s 268
Manchester United FC: struggling to compete with Europe‟s elite clubs
s s s s s s s s s s s s s s ss s s 275
Adnams – A Local Company s s s s s s ss 299
3
© Pearson Education
ss ss
Limited